Product Marketing Professional
Greater Seattle Area
- Current
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- Business and Marketing Strategy Consultant at Taurus Capital Management
- Past
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- Product Marketing Manager - Search and Online Advertising at Microsoft
- Marketing Manager at AirAdvice Inc
- Research Analyst (Technology Marketing and Product Management) at Portland State University
- Marketing Programs Manager Assistant at Intel
- PR and Advertising Assistant at Gard & Gerber
- Auto Claims Specialist at American Family Insurance
- Peer Tutor at Portland State University Skills Enhancement and Tutoring Center
- Business and Technical Interpreter at Washington Group International Inc.
- Auto Claims Specialist at American Family Insurance
- Education
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- Portland State University - School of Business
- Portland State University - School of Business
- Sakhalin State University (Foreign Languages Teaching)
- Recommended
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25 people have recommended Yulia V - Connections
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connections
- Industry
- Marketing and Advertising
- Websites
Yulia V Smirnova’s Summary
Creative, well-organized, self-motivated, results-oriented, passionate product marketer:
- capable of driving complex projects from the start to the end
- able to work well independently and with cross-functional and international teams
- experienced to work in the changing fast pace environment with limited direction
- capable to develop, communicate and execute corporate, business strategies and apply them to marketing programs.
- experienced in pre-launch planning, market testing, market and product profiling, competitive benchmarking, forecasting and product launching.
Yulia V Smirnova’s Specialties:
product launch, product planning, online marketing, advertising, PPC, SEO, SEM, web analytics, public relations, business intelligence, brand management, market research, program management, product management, database marketing, customer loyalty, retention,marketing communications, event management, promotions, web 2.0, campaigns, content analysis, marketing plans, pilots, new produc launch, developing go-to-market execution plans and strategies.
Yulia V Smirnova’s Experience
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Business and Marketing Strategy Consultant
Taurus Capital Management
(Privately Held; 1-10 employees; Mining & Metals industry)
July 2005 — Present (3 years 1 month)
Consulted in business ideation, development, differentiation and communications strategy. Coaching resulted in the start of an investment advisory firm that reached $4.3 million of assets under management in the first 9 months of operation. Currently approaching $7 million. Ongoing on-demand consulting on brand identity, business development and marketing strategies.
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Product Marketing Manager - Search and Online Advertising
Microsoft
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
November 2007 — May 2008 (7 months)
Product Marketing Manager responsible for defining Go-To-Market strategy; performing Market Opportunity Analysis and competitive research to gain knowledge of user attitudes and behavior, defining value proposition and product benefits, identifying barriers to adoption and ways to overcome the latter with marketing services or product modifications, creating go/no-go criteria for launch.
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Marketing Manager
AirAdvice Inc
(Privately Held; 11-50 employees; Environmental Services industry)
January 2007 — September 2007 (9 months)
Marketing Manager responsible for planning, developing and execution of integrated marketing communications for existing products and new product launch campaigns; managing PR and advertising; supporting sales team with promotional content; engaging in market research for new product development, new segments acquisition, distribution strategy and channel marketing.
• Managed market research, branding, launch communications, messaging for new product development.
• Managed new product launch campaigns for residential, commercial and consumer markets.
• Led the re-design and re-positioning of the external web site, managing the user experience consultants, database developers, graphic designers and subject matter experts within the executive team
• Managed the development and distribution of reports, articles, and press releases.
• Managed creative direction, production and placement of print and online advertising in the industry publications. -
Research Analyst (Technology Marketing and Product Management)
Portland State University
(Educational Institution; 1001-5000 employees; Research industry)
September 2005 — June 2007 (1 year 10 months)
Responsible for market research studies for marketing and product management professor Dr. Robert Harmon. Work published:
- Value chain analysis (dynamics of corporate food chain), published in Technology Management for the Global Future, 2006. Presented at the event PICMET(Portland International Center for Management of Engineering and Technology)
- Product platform (Intangible layer as a differentiator), June 2007 -
Marketing Programs Manager Assistant
Intel
(Public Company; 10,001 or more employees; INTC; Marketing and Advertising industry)
January 2005 — January 2007 (2 years 1 month)
Responsible for developing and managing marketing programs, managing vendors and agencies, planning and implementing industry events, developing marketing collateral and PR, conducting market research (communication strategy, segmentation and ecosystem analysis) in the industry strategy planning group.
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PR and Advertising Assistant
Gard & Gerber
(Privately Held; 11-50 employees; Marketing and Advertising industry)
September 2004 — December 2004 (4 months)
Responsible for public and media relations, creative (copy and ads) development, accounts relationship management and business development. Wrote press releases, generated leads, assisted with show promotions, event planning and execution for several prominent accounts such as Disney on Ice, Portland Boat Show and Portland Home and Garden Show.
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Auto Claims Specialist
American Family Insurance
(Public Company; 10,001 or more employees; Insurance industry)
June 2004 — September 2004 (4 months)
Responsible for managing and servicing over 16 accounts per month. Investigated cases, assessed liabilities and damages, negotiated equitable resolutions with individuals and businesses.
Shaperned customer service, client relations and negotiation skills while resolving casualty claims. Worked with lawyers, health and insurance professionals while handling conflict resolution and delivering customer service to distressed clients. -
Peer Tutor
Portland State University Skills Enhancement and Tutoring Center
(Educational Institution; 1001-5000 employees; Education Management industry)
January 2002 — January 2004 (2 years 1 month)
Taught and consulted in Foreign Languages (Russian, German) and Statistics for PSU students.
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Business and Technical Interpreter
Washington Group International Inc.
(Public Company; 10,001 or more employees; Civil Engineering industry)
February 2003 — June 2003 (5 months)
Interpreted business meetings, ongoing project work with Russian and American Engineers; translated technical and legal documents (construction plans, bids and contracts) from ENG into RUS and vice versa.
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Auto Claims Specialist
American Family Insurance
(Public Company; 10,001 or more employees; Insurance industry)
June 2001 — September 2001 (4 months)
Responsible for managing and servicing over 16 accounts per month. Investigated cases, assessed liabilities and damages, negotiated equitable resolutions with individuals and businesses.
Shaperned customer service, client relations and negotiation skills while resolving casualty claims. Worked with lawyers, health and insurance professionals while handling conflict resolution and delivering customer service to distressed clients.
Yulia V Smirnova’s Education
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Portland State University - School of Business
MBA, Business Administration, Marketing, Innovation Management, 2005 — 2007
Master of Business Administration, (MBA +)
A Program of Leadership and Innovation, GPA: 3.6
Portland State University (PSU), 2005 - 2007- Activities and Societies:
- Volunteering for PDMA (Product Development and Management Association), Oregon Chapter and Internet Strategy Forum
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Portland State University - School of Business
BA, Marketing, Advertising Management, 2001 — 2005
- Activities and Societies:
- GPA: 3.6
Awarded International Students Scholarship, 2002 and Dean’s List Two Consecutive Quarters.
Awarded International Cultural Service Program Scholarship, 2004 -2005
Member of the PSU NSAC Team (National Student Advertising Competition for Yahoo! Campaign, 1st Place in Regionals) 2004-2005
Member of the American Advertising Federation, Student Chapter 2004-2005.
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Sakhalin State University (Foreign Languages Teaching)
MA in Foreign Languages Teaching (English, German), Foreign Languages Teaching (English and German), 1998 — 2003
- Activities and Societies:
- GPA: 3.86
Master of Arts, Foreign Languages Teaching (English and German),
Sakhalin State University (SSU), Russia, 1998-2003
Awarded AIEJ (The Association of International Education Japan) Scholarship, Hokkaido State University, 2001
Free Market Business Development Institute Certificate, PSU & SSU, GPA: 4.0, 2000 - 2001
Additional Information
Yulia V Smirnova’s Websites:
Yulia V Smirnova’s Interests:
web marketing, online intelligence, viral marketing, new media, social networks, business strategies, networking, traveling, trying new things and new foods, wine tasting, yoga, salsa dancing, theater, performance arts, jogging, kayaking, snowboarding, foreign languages and linguistics, taking photos of beautiful places, reading phychology or evolution science publications.
Yulia V Smirnova’s Groups:
Demonstrated initiatives to stay involved and up-to-date with the industry leaders, trends, new technologies and techniques include:
– Participating and volunteering at the professional organizations (PDMA Product Development and Management Association, Internet Strategy Forum)
– Attending industry events: Web2.0 expo, Webvisions, The Executive Summit Internet Strategy Forum
– Actively participating in online conversations and blogging on intelligent marketing at my professional blog www.memesponge.com, SMX West
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AIPMM member -
280 Group member -
WebAnalysts.Info Web Analytics, E-business Optimization, and Online Marketing Blog Group member -
SMX - Search Marketing Expo member -
Market Research Global Alliance (MRGA) member -
Portland State University M.B.A. member -
BEAN member
Yulia V Smirnova’s Honors:
Portland State University:
Awarded International Students Scholarship, 2002 and Dean’s List Two Consecutive Quarters.
Awarded International Cultural Service Program Scholarship, 2004 -2005
Awarded 1st place in Regional National Student Advertising Competition, client Yahoo! (PSU NSAC Team at 2004-2005)
Sakhalin State University:
Awarded AIEJ (The Association of International Education Japan) Scholarship, Hokkaido State University, 2001
Yulia V Smirnova’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
