Yulia V Smirnova

Yulia V Smirnova

eCommerce | Product Marketing | Product Management Professional | MBA, CPM, CPMM, PMP

Dallas/Fort Worth Area

Current
Past

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Education
  • Portland State University - School of Business
  • Portland State University - School of Business
  • Sakhalin State University (Foreign Languages Teaching)
Recommended
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Connections
500+ connections
Industry
Internet
Websites

Yulia V Smirnova’s Summary

"In short, I make online shopping much more enjoyable!"

Yulia V Smirnova’s Specialties:

ecommerce, product launch, product planning, online marketing, advertising, PPC, SEO, SEM, web analytics, public relations, business intelligence, brand management, market research, program management, product management, database marketing, customer loyalty, retention,marketing communications, event management, promotions, web 2.0, campaigns, content analysis, marketing plans, pilots, new produc launch, developing go-to-market execution plans and strategies.

Yulia V Smirnova’s Experience

  • eCommerce Project Manager

    Texas Instruments

    (Public Company; TXN; Semiconductors industry)

    November 2009 — Present (2 months)

    - Developing and Managing Internet Marketing Strategy;
    - Driving eCommerce Planning and Project Management;
    - Optimizing Internet Retail.

  • Product Marketing Manager

    Microsoft

    (Public Company; MSFT; Computer Software industry)

    August 2008 — August 2009 (1 year 1 month)

    As a Product Marketing Manager (Genuine Windows), I managed audience marketing initiatives for IT pros & BDMs.
    • Planning, developing, and managing execution of online campaigns & content syndication (PPC, SEM, SEO, display ads, social media).
    • Managing content creation & localization, ranging from promotional web to technical white papers and videos.
    • Driving adoption rate of key activation applications, legalization solutions and product perceptions.

  • Business and Marketing Strategy Consultant

    Taurus Capital Management

    (Privately Held; 1-10 employees; Mining & Metals industry)

    July 2005 — August 2008 (3 years 2 months)

    Consulted in business ideation, development, differentiation and communications strategy. Coaching resulted in the start of an investment advisory firm that reached $4.3 million of assets under management in the first 9 months of operation. Currently approaching $7 million. Ongoing on-demand consulting on brand identity, business development and marketing strategies.

  • Product Marketing Manager - Search and Online Advertising

    Microsoft

    (Public Company; 10,001 or more employees; MSFT; Computer Software industry)

    November 2007 — May 2008 (7 months)

    Product Marketing Manager responsible for defining Go-To-Market strategy; performing Market Opportunity Analysis and competitive research to gain knowledge of user attitudes and behavior, defining value proposition and product benefits, identifying barriers to adoption and ways to overcome the latter with marketing services or product modifications, creating go/no-go criteria for launch.

  • Marketing Manager

    AirAdvice Inc

    (Privately Held; 11-50 employees; Environmental Services industry)

    January 2007 — September 2007 (9 months)

    Marketing Manager responsible for planning, developing and execution of integrated marketing communications for existing products and new product launch campaigns; managing PR and advertising; supporting sales team with promotional content; engaging in market research for new product development, new segments acquisition, distribution strategy and channel marketing.
    • Managed market research, branding, launch communications, messaging for new product development.
    • Managed new product launch campaigns for residential, commercial and consumer markets.
    • Led the re-design and re-positioning of the external web site, managing the user experience consultants, database developers, graphic designers and subject matter experts within the executive team
    • Managed the development and distribution of reports, articles, and press releases.
    • Managed creative direction, production and placement of print and online advertising in the industry publications.

  • Research Analyst (Technology Marketing and Product Management)

    Portland State University

    (Educational Institution; 1001-5000 employees; Research industry)

    September 2005 — June 2007 (1 year 10 months)

    Responsible for market research studies for marketing and product management professor Dr. Robert Harmon. Work published:
    - Value chain analysis (dynamics of corporate food chain), published in Technology Management for the Global Future, 2006. Presented at the event PICMET(Portland International Center for Management of Engineering and Technology)
    - Product platform (Intangible layer as a differentiator), June 2007

  • Marketing Programs Manager Assistant

    Intel

    (Public Company; 10,001 or more employees; INTC; Marketing and Advertising industry)

    January 2005 — January 2007 (2 years 1 month)

    Responsible for developing and managing marketing programs, managing vendors and agencies, planning and implementing industry events, developing marketing collateral and PR, conducting market research (communication strategy, segmentation and ecosystem analysis) in the industry strategy planning group.

  • PR and Advertising Assistant

    Gard & Gerber

    (Privately Held; 11-50 employees; Marketing and Advertising industry)

    September 2004 — December 2004 (4 months)

    Responsible for public and media relations, creative (copy and ads) development, accounts relationship management and business development. Wrote press releases, generated leads, assisted with show promotions, event planning and execution for several prominent accounts such as Disney on Ice, Portland Boat Show and Portland Home and Garden Show.

  • Auto Claims Specialist

    American Family Insurance

    (Public Company; 10,001 or more employees; Insurance industry)

    June 2004 — September 2004 (4 months)

    Responsible for managing and servicing over 16 accounts per month. Investigated cases, assessed liabilities and damages, negotiated equitable resolutions with individuals and businesses.

    Shaperned customer service, client relations and negotiation skills while resolving casualty claims. Worked with lawyers, health and insurance professionals while handling conflict resolution and delivering customer service to distressed clients.

  • Peer Tutor

    Portland State University Skills Enhancement and Tutoring Center

    (Educational Institution; 1001-5000 employees; Education Management industry)

    January 2002 — January 2004 (2 years 1 month)

    Taught and consulted in Foreign Languages (Russian, German) and Statistics for PSU students.

  • Business and Technical Interpreter

    Washington Group International Inc.

    (Public Company; 10,001 or more employees; Civil Engineering industry)

    February 2003 — June 2003 (5 months)

    Interpreted business meetings, ongoing project work with Russian and American Engineers; translated technical and legal documents (construction plans, bids and contracts) from ENG into RUS and vice versa.

  • Auto Claims Specialist

    American Family Insurance

    (Public Company; 10,001 or more employees; Insurance industry)

    June 2001 — September 2001 (4 months)

    Responsible for managing and servicing over 16 accounts per month. Investigated cases, assessed liabilities and damages, negotiated equitable resolutions with individuals and businesses.

    Shaperned customer service, client relations and negotiation skills while resolving casualty claims. Worked with lawyers, health and insurance professionals while handling conflict resolution and delivering customer service to distressed clients.

Yulia V Smirnova’s Education

  • Portland State University - School of Business

    MBA , Business Administration, Marketing, Innovation Management , 2005 — 2007

    Master of Business Administration, (MBA +)
    A Program of Leadership and Innovation, GPA: 3.6
    Portland State University (PSU), 2005 - 2007

    Activities and Societies:
    Volunteering for PDMA (Product Development and Management Association), Oregon Chapter and Internet Strategy Forum

  • Portland State University - School of Business

    BA , Marketing, Advertising Management , 2001 — 2005

    Activities and Societies:
    GPA: 3.6
    Awarded International Students Scholarship, 2002 and Dean’s List Two Consecutive Quarters.
    Awarded International Cultural Service Program Scholarship, 2004 -2005
    Member of the PSU NSAC Team (National Student Advertising Competition for Yahoo! Campaign, 1st Place in Regionals) 2004-2005
    Member of the American Advertising Federation, Student Chapter 2004-2005.

  • Sakhalin State University (Foreign Languages Teaching)

    MA in Foreign Languages Teaching (English, German) , Foreign Languages Teaching (English and German) , 1998 — 2003

    Activities and Societies:
    GPA: 3.86
    Master of Arts, Foreign Languages Teaching (English and German),
    Sakhalin State University (SSU), Russia, 1998-2003
    Awarded AIEJ (The Association of International Education Japan) Scholarship, Hokkaido State University, 2001
    Free Market Business Development Institute Certificate, PSU & SSU, GPA: 4.0, 2000 - 2001

Additional Information

Yulia V Smirnova’s Websites:

Yulia V Smirnova’s Interests:

entrepreneurship, startups, business development, web marketing, online intelligence, viral marketing, new media, social networks, business strategies, networking, traveling, trying new things and new foods, wine tasting, yoga, salsa dancing, theater, performance arts, jogging, kayaking, snowboarding, surfing, foreign languages and linguistics, taking photos of beautiful places, reading phychology or evolution science publications, commercial modeling.

Yulia V Smirnova’s Groups:

Demonstrated initiatives to stay involved and up-to-date with the industry leaders, trends, new technologies and techniques include:

• Actively blogging on intelligent marketing and product management at www.memesponge.com since 2005 (over 2 years).

• Member of the AIPMM (Association of International Product Marketing and Product Management).

• AIPMM Certified Product Manager (CPM) and Product Marketing Manager (CPMM), got certified in September 2008.

• Project Management Professional (PMP), got certified in April 2009.

  •    AIPMM
  •    Product Management Consortium
  •    Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info
  •    eMarketing Association Network
  •    Portland State Graduate Business School Alumni (MIM, MBA+, MFSA)
  •    PMI - Project Management Institute
  •    Mobile Marketing & Advertising
  •    Washington Technology Industry Association (WTIA)
  •    Dallas Internet Marketing Group

Yulia V Smirnova’s Honors:

Portland State University:

Awarded International Students Scholarship, 2002 and Dean’s List Two Consecutive Quarters.

Awarded International Cultural Service Program Scholarship, 2004 -2005

Awarded 1st place in Regional National Student Advertising Competition, client Yahoo! (PSU NSAC Team at 2004-2005)

Sakhalin State University:

Awarded AIEJ (The Association of International Education Japan) Scholarship, Hokkaido State University, 2001

Yulia V Smirnova’s Contact Settings

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