Noelle Mullin

Current

Owner & President at YP Assistants (Sole Proprietorship)

Past

Director, Client Development at Monster.com/TMP Worldwide
Senior Director, Pharmaceutical Marketing Programs at JGHC, Inc.
IT at Rosenman & Colin LLP

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Education

NextAge - Microsoft Certification Program
NCC, Lombard IL
Western Connecticut State University

NMHS

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1 more...

Recommended

17 people have recommended Noelle

Connections

269 connections

Industry

Marketing and Advertising

Websites

Noelle Mullin’s Summary

Print Yellow Pages advertising and interactive marketing professional with background in branding, print media, interactive marketing, SEO, SEM, & direct mail protocols. Interested in assisting national-level Yellow Pages advertisers to create efficiencies and economies in their print Yellow Pages, IYP and interactive marketing spend. Focused on Yellow Pages agency [also called CMR] reviews and RFP services. Our proprietary roster of CMR agency search practices guarantee to help build the most efficient advertising campaigns and always include requested ROI and media test funding. Specializing in franchise, dealer networks, licensee based accounts and corporate run print & online Yellow Pages and interactive advertising.

Noelle Mullin’s Specialties:

• Yellow Pages agency review and RFP services
• Interactive marketing campaigns and negotitations
• Comprehensive RFI/RFP questionnaire templates
• CMR agency research & critiques
• Media budget transitioning – Print to Internet Yellow Pages
• ROI and media testing
• CMR contract negotiations
• Yellow Pages placement outsourcing
• SEO, SEM & all search engine marketing practices

Noelle Mullin’s Experience

Owner & President
YP Assistants (Sole Proprietorship)

(Sole Proprietorship; 1-10 employees; Marketing and Advertising industry)

May 2004 — Present (5 years 7 months)

YP Assistants is a agency review and RFP consulting firm dedicated solely to the Yellow Page advertising media. We know Yellow Pages because all of our employees used to work for Yellow Pages agencies. Now we work with companies that advertise in the Yellow Pages and use the services of a Yellow Pages agency [also called a "CMR" - Certified Marketing Representative]. We specialize in complete CMR reviews and other services to help our clients create savings in their print and online Yellow Pages spend with overall discounts, ROI testing and funded media buys.
Director, Client Development

Monster.com/TMP Worldwide

(Privately Held; 1001-5000 employees; Marketing and Advertising industry)

November 1999 — April 2004 (4 years 6 months)

Print and online Yellow Pages placement, CMR & interactive agency.
Senior Director, Pharmaceutical Marketing Programs

JGHC, Inc.

(Partnership; 11-50 employees; Marketing and Advertising industry)

April 1997 — November 1999 (2 years 8 months)

JGHC, Inc. was a pharmaceutical branding and medical education firm. Clients were Pfizer and Warner-Lambert.
IT

Rosenman & Colin LLP

(Privately Held; 201-500 employees; Law Practice industry)

January 1997 — March 1997 (3 months)

Noelle Mullin’s Education

NextAge - Microsoft Certification Program

MCSE , Microsoft Engineer & MS Office product specialist , 1997 — 1998
NCC, Lombard IL

PHT , Business Management and Marketing , 1991 — 1994
Western Connecticut State University

B.S , Education , 1987 — 1991
NMHS

Additional Information

Noelle Mullin’s Websites:

Noelle Mullin’s Interests:

travel abroad, cooking, meditation, adore loud music concerts, the perfect goose martini and hanging with my husband and kid - I am a passionate mommy.