Intuitive Copywriting and Green Business Promotion
Washington D.C. Metro Area
- Current
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- Owner/Copywriter at Your Words' Worth (Self-employed)
- Freelance Writer at (self-employed)
- Past
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- Secretary/VP/Community Affairs Director at East Coast Sage Circle
- Senior Technical Writer at ViPS, Inc.
- Documentation Manager at Environmental Elements Corporation
- Technical Writer at Ferranti Healthcare
- Reporter at Times Publishing Group
- Education
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- TAI Sophia Institute
- Joe Vitale Executive Mentoring Program
- Academy for Healthcare Management
- Goucher College
- College of Notre Dame of Maryland
- Recommended
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3 people have recommended Phila - Connections
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54
connections
- Industry
- Public Relations and Communications
- Websites
Phila Hoopes’s Summary
With 25 years' collective experience in journalism, technical writing, and promotional copywriting, and a passion for socially and environmentally sustainable business, I speak to the heart of my clients' vision, while communicating the technicalities of their work with clarity and accuracy.
Phila Hoopes’s Specialties:
Web content development, marketing and e-training tools and ghostwriting services, as well as greening resources and tools for small businesses.
Phila Hoopes’s Experience
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Owner/Copywriter
Your Words' Worth (Self-employed)
(Self-Employed; Myself Only; Public Relations and Communications industry)
October 2004 — Present (3 years 8 months)
Dynamic copywriting services for green businesses and conscious enterprises: "Giving Your Vision Your Voice."
Services include web content development, direct marketing sales letters, brochures, marketinig articles, info-products (e-books and e-courses), ghostwriting and more. -
Freelance Writer
(self-employed)
(Writing and Editing industry)
1986 — Present (22 years)
Write news and feature articles for national and local publications including Women’s Adventure Magazine, FL PRIMO Magazine, The Baltimore Jewish Times, The County Chronicle, The Baltimore Messenger, and the Maryland State Bar Association Journal.
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Secretary/VP/Community Affairs Director
East Coast Sage Circle
(Non-Profit; 1-10 employees; Civic & Social Organization industry)
October 2001 — June 2004 (2 years 9 months)
* Initiated, coordinated and promoted groundbreaking outreach training featuring international percussionist Alessandra Belloni: netted $500 in profit
* Liaised between ECSC and five regional men's communities to co-sponsor a gender-reconciliation weekend workshop: in two months, raised $5000 preliminary investment and built a consensus-based planning coalition
* Coordinated the ECSC committee planning and promoting the annual Community Weekend: event was the first to feature an internationally recognized speaker, and doubled both its average historic attendance and maximum past proceeds. -
Senior Technical Writer
ViPS, Inc.
(Public Company; Hospital & Health Care industry)
September 1996 — May 2004 (7 years 9 months)
Redesigned, expanded, and maintained the documentation set for ViPS' flagship product. Assisted in producing online tutorials for Medicare software.
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Documentation Manager
Environmental Elements Corporation
(Public Company; 201-500 employees; Environmental Services industry)
1992 — 1994 (2 years)
Developed and produced maintained documentation for mechanical/electrical/chemical air pollution control systems.
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Technical Writer
Ferranti Healthcare
(Public Company; 201-500 employees; Computer Software industry)
September 1989 — January 1991 (1 year 5 months)
* Designed, produced, and maintained documentation sets for established and newly developed products.
* Developed project estimation formula and coached team in its use
* Developed gender-neutral style standard for company communications
* Advocated and initiated interface integration project for consistency across all products -
Reporter
Times Publishing Group
(Privately Held; 11-50 employees; Newspapers industry)
June 1984 — June 1986 (2 years 1 month)
Identified, researched and wrote news and feature stories for The Baltimore Messenger
Contributed articles to the sister publications, Towson Times and The Jeffersonian.
Phila Hoopes’s Education
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TAI Sophia Institute
M.A., Applied Healing Arts, 2007 — 2010 (expected)
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Joe Vitale Executive Mentoring Program
Graduate, Copywriting and Internet marketing, 2006 — 2007
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Academy for Healthcare Management
Certificate, Healthcare Administration, 2000 — 2000
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Goucher College
Certificate, Technical Communications, 1989 — 1991
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College of Notre Dame of Maryland
B.A., English/Communications, 1979 — 1982
Graduated Magna Cum Laude
Additional Information
Phila Hoopes’s Websites:
Phila Hoopes’s Interests:
Green (socially and environmentally responsible) business, copywriting and online marketing; Master's studies in Applied Healing Arts, travel, hiking, organic gardening, music, singing, avid reading
Phila Hoopes’s Groups:
Co-op America
Chesapeake Sustainable Business Alliance
Catonsville Chamber of Commerce
On Purpose Now Network, Web 2.0 & Copywriting Mastermind Group, MKP, Woman Within International
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Ladies Who Launch member
Phila Hoopes’s Contact Settings
Interested In:
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
