Yoichi Kinoshita

Current
  • Group General Manager at DDB Japan
  • General Manager at Tribal DDB Tokyo
  • General Manager at RAPP Japan
  • Group General Manager at RAPP Tokyo
Past
  • Head of Channel Planning at Ogilvy & Mather Japan
  • Head of Consulting at OgilvyOne
  • Head of Consulting at OgilvyOne Japan
Education
  • Sophia University
Connections
136 connections
Industry
Marketing and Advertising
Websites

Yoichi Kinoshita’s Experience

  • Group General Manager

    DDB Japan

    (Marketing and Advertising industry)

    June 2008Present (1 year 6 months)

    General Manager for DDB Japan, Tribal DDB Tokyo, and RAPP Japan

  • General Manager

    Tribal DDB Tokyo

    (Marketing and Advertising industry)

    June 2008Present (1 year 6 months)

  • General Manager

    RAPP Japan

    (Marketing and Advertising industry)

    June 2008Present (1 year 6 months)

  • Group General Manager

    RAPP Tokyo

    (Marketing and Advertising industry)

    2008Present (1 year )

  • Head of Channel Planning

    Ogilvy & Mather Japan

    (Public Company; 201-500 employees; Marketing and Advertising industry)

    August 2006November 2007 (1 year 4 months)

    Media agnostic, customer touchpoints and customer experience planning including messaging strategies based on consumer insights. Strategic consulting on customer segmentation, database management, building holistic customer management infrastructure, measurement development and analysis of marketing spend. All in all maximizing marketing productivity.

  • Head of Consulting

    OgilvyOne

    (Marketing and Advertising industry)

    20012006 (5 years )

  • Head of Consulting

    OgilvyOne Japan

    (Public Company; 51-200 employees; Marketing and Advertising industry)

    January 2001July 2006 (5 years 7 months)

    Strategic consulting on areas including lead/demand generation, direct response advertising, CRM, relationship marketing, loyalty program, defining marketing ROI/KPI and campaign metrics.


Yoichi Kinoshita’s Education

  • Sophia University

    19791983


Additional Information

Yoichi Kinoshita’s Websites:

Yoichi Kinoshita’s Interests:

Strategic planning and consultation. New technologies. Convergence culture. Consumer media consumption habit and behavior. Organizaiton/people development. Outdoor recreation. Driving. Beach bumming. Drinking, drinking,drinking.


Yoichi Kinoshita’s Contact Settings

Interested In:

  • career opportunities
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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