
General Manager at RAPP Japan
Japan

General Manager at RAPP Japan
Japan
(Marketing and Advertising industry)
June 2008 — Present (1 year 6 months)
General Manager for DDB Japan, Tribal DDB Tokyo, and RAPP Japan
(Marketing and Advertising industry)
June 2008 — Present (1 year 6 months)
(Marketing and Advertising industry)
June 2008 — Present (1 year 6 months)
(Marketing and Advertising industry)
2008 — Present (1 year )
(Public Company; 201-500 employees; Marketing and Advertising industry)
August 2006 — November 2007 (1 year 4 months)
Media agnostic, customer touchpoints and customer experience planning including messaging strategies based on consumer insights. Strategic consulting on customer segmentation, database management, building holistic customer management infrastructure, measurement development and analysis of marketing spend. All in all maximizing marketing productivity.
(Marketing and Advertising industry)
2001 — 2006 (5 years )
(Public Company; 51-200 employees; Marketing and Advertising industry)
January 2001 — July 2006 (5 years 7 months)
Strategic consulting on areas including lead/demand generation, direct response advertising, CRM, relationship marketing, loyalty program, defining marketing ROI/KPI and campaign metrics.
1979 — 1983
Strategic planning and consultation. New technologies. Convergence culture. Consumer media consumption habit and behavior. Organizaiton/people development. Outdoor recreation. Driving. Beach bumming. Drinking, drinking,drinking.