Yemil Martinez

Past

Director, New Media Marketing and Web Strategy at Institute for International Research (IIR)
Interactive Development at Money-Media
Director, eBusiness at Empire Blue Cross Blue Shield

Fullfillment Services Manager at GlobalServe
Producer at Starmedia
Account Executive at Microage, Inc

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3 more...

Education

Harvard University

Recommended

10 people have recommended Yemil

Connections

482 connections

Industry

Internet

Yemil Martinez’s Summary

An Internet professional with over 10 years experience having worked in various roles from product development, operations, sales and marketing across numerous industries and business types.

I've worked on the development of strategies that have included social media optimization, SEO/SEM, community outreach, programming optimization as well as direct relationships with major portals. I have also developed and produced original and branded programming and concepts for online distribution.

Yemil Martinez’s Specialties:

Online audience measurement, digital distribution strategy, content acquisition, project management, product management, web analytics, business development, emerging markets, SEO, SEM, social media, web 2.0

Yemil Martinez’s Experience

Director, New Media Marketing and Web Strategy

Institute for International Research (IIR)

(Privately Held; Information Services industry)

September 2007 — November 2009 (2 years 3 months)

Institute for International Research (IIR USA) is the leading provider of professional events and conferences covering numerous industries and professional segments. I am responsible for developing and managing the strategic vision for all emerging digital media initiatives to support IIR's current services as well as expand its current business offerings to include new online offerings.

I assess the online media needs of the company and identify opportunities to strengthen marketing efforts. I coordinate internal and external resources as well as creative teams to develop unique and strategically appropriate online features and functionality utilized in conjunction with IIR's core offerings as well as new stand alone capabilities.

I am also responsible for reviewing new technology and enhancements that can increase revenue, brand awareness and improve overall customer experience, while supporting marketing and sales teams to creatively implement successful online initiatives.
Interactive Development

Money-Media

(Privately Held; 51-200 employees; Online Media industry)

December 2006 — August 2007 (9 months)

My services were retained to develop a business plan for online initiatives that will include interactive multimedia with an emphasis on Web 2.0 technology and user-generated content that will be incorporated into current Money-Media publications. I assisted in focusing the organization to finalize requirements and timelines for eventual implementation, ongoing development, and long-term management by their technical and editorial teams. This plan was completed and turned over to internal teams for final development.
Director, eBusiness

Empire Blue Cross Blue Shield

(Public Company; 1001-5000 employees; Insurance industry)

June 2004 — November 2006 (2 years 6 months)

Responsible for managing Empire’s public and secure web portals for: Members, Employers, Brokers, Physicians, and Facilities. I also managed a team of product managers who worked with internal business units to develop all requirements for functionality across these websites, as well as, all project requirements including timelines and budgets while representing customer centric usability.
Fullfillment Services Manager

GlobalServe

(Privately Held; 11-50 employees; Internet industry)

February 2002 — May 2004 (2 years 4 months)
Producer

Starmedia

(Public Company; Internet industry)

2001 — 2002 (1 year )
Account Executive

Microage, Inc

(Public Company; 1001-5000 employees; Information Technology and Services industry)

1999 — 2001 (2 years )