Academic at University of Technology Sydney, Owner at Yiying Lu
Sydney Area, Australia
- Current
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- Art Director at Game Time 4 Kids
- Academic at University of Technology Sydney
- Owner at Yiying Lu
- Past
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- Freelance Bilingual Copywriter at McCann Worldgroup
- Graphic Designer at Animal Logic
- Creative at JWT
- Visual Designer at Cyrius Media Group Sydney
- Design Tutor at University of Technology Sydney
- Bilingual interpreter & translator at Australian Education International
- Graphic Designer at UTS: Insearch Ltd
- Education
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- University of Technology Sydney, Australia
- University of New South Wales, Australia
- Central Saint Martins College of Art & Design (University of the Arts London), UK
- Recommended
-
21 people have recommended Yiying - Connections
-
281
connections
- Industry
- Design
- Websites
Yiying Lu’s Summary
- 7+ years experience in design industry
- Creator of Twitter's Fail Whale Illustration, which has been featured in CNN, New York Times Magazine, BBC, NPR & Wired Magazine.
- Named one of 100 Emerging Leaders in Innovation of Weekend Australian Magazine's Next 100 series.
- Multilingual: Fluent English & Chinese Mandarin, advanced in Japanese
- Graduated from the University of Technology Sydney with 1st-Class honors in Bachelor of Design Visual Communication
Yiying Lu’s Specialties:
- Ideas
- Languages
- Creative thinking
- Communication
- Art Direction
- Branding & Identity
- Illustration
- Advertising
- Typography
- Information Design
- Print and Pre-press
- Editorial & Book Design
- Design History
- Interactive Media
Yiying Lu’s Experience
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Art Director
Game Time 4 Kids
(E-Learning industry)
March 2009 — Present (9 months)
Responsible for the branding stratagy, corporate identity including logo design, typography, visual designs including illustrations, web interface, book design and character design; for the successful multi-media “Learn English” program.
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Academic
University of Technology Sydney
(Educational Institution; Higher Education industry)
August 2007 — Present (2 years 4 months)
Teaching within the school of Design at the faculty of Design, Architecture & Building.
Teaching Area: Typography, Magazine Design -
Owner
Yiying Lu
(Design industry)
January 2007 — Present (2 years 11 months)
Specialised in:
- Branding & Identity
- Art Direction
- Package Design
- Illustration
- Typography
- Information Design
- Editorial & Book Design -
Freelance Bilingual Copywriter
McCann Worldgroup
(Public Company; IPG; Marketing and Advertising industry)
2009 — 2009 (less than a year)
Bilingual creative copy writing (English & Chinese Mandarin) for Maybelline New York
Working closely with Zhang ZiYi on creative lines -
Graphic Designer
Animal Logic
(Privately Held; Motion Pictures and Film industry)
2008 — 2008 (less than a year)
Design and Print and Pre-press preparation for The annual Animalogy Book - marketing materials and visual presentations for Motion Pictures & Film Animal Logic's annual achievements.
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Creative
JWT
(Public Company; WPP; Marketing and Advertising industry)
2006 — 2007 (1 year )
Working in one of the most competitive agencies in Shanghai, China.
With great brands, great reputation and great talent.
I've worked on Design, Conceptual Branding & Art Direction for:
- Unilever
- Bosch
- JWT
One of our design project "Magic Bean" - JWT Self Promotional design was shortlisted in Cannes 2008 -
Visual Designer
Cyrius Media Group Sydney
(Design industry)
June 2005 — December 2007 (2 years 7 months)
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Design Tutor
University of Technology Sydney
(Educational Institution; Higher Education industry)
March 2005 — November 2007 (2 years 9 months)
Teaching computer workshops within the school of Design at the faculty of Design, Architecture & Building.
Teaching Area: Typography, Magazine Design -
Bilingual interpreter & translator
Australian Education International
(Government Agency; Education Management industry)
2006 — 2006 (less than a year)
Successfully accomplished the role in bilingual interpreter & translator 2006 Shanghai Biennale Hyper Design International Students Exhibition.
Representing for Australian University with academic staffs from 5 prestigious Australian universities:
- University of UNSW
- University of Technology Sydney
- University of Melbourne
- RMIT University
- White House Institution of Design & Fashion
Facing more than 300 audiences - instant bilingual interpretation & translation during the seminar. -
Graphic Designer
UTS: Insearch Ltd
(Education Management industry)
2005 — 2006 (1 year )
- Academic English Course Book design
Yiying Lu’s Education
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University of Technology Sydney, Australia
Bachelor of Design Honors in Visual Communication , Graphic Design, Illustration, Information Design, Typography , 2004 — 2007
First Class Honours
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University of New South Wales, Australia
International Design & Media Foundation Stream Study , Graphic Design, Object Design, Space Design, Information Technology, Academic English, Mathematics , 2002 — 2003
Most Outstanding Performance in Design
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Central Saint Martins College of Art & Design (University of the Arts London), UK
BA Honors in Graphic Design (Exchange study) , Advertising, Illustration, Book Design, Print & Prepress , 2006
- Activities and Societies:
- The London Book Fair
Additional Information
Yiying Lu’s Websites:
Yiying Lu’s Interests:
Ideas, Languages, Lateral Thinking, Innovation, Music, Cross Culture Communication, Travelling, Visual Art, Design, Nature, Books, Technology, Web 2.0, Publishing, Media, Branding, Digital Marketing, Advertising, Fashion, Networking, Entrepreneurship
Yiying Lu’s Groups:
Member of Australian Graphic Design Association
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Art Directors Club -
UNSW Alumni -
Apple Professionals -
Google Group -
JWT -
WPP Alumni -
MacUser -
Central Saint Martins College of Art and Design, University of the Arts London -
Tongji University -
UTS Alumni -
Adobe Software Users -
Media Professionals Worldwide -
Tweeple -
DreamDesigners -
AIGA | the professional association for design -
Interpublic Alumni -
Children's Publishing -
Chinese-Speaking & China-Experienced Business Executives -
TED: Ideas Worth Spreading -
twitter innovators Innovation & Creativity Network of Tweeters -
Type Directors Club -
UNILEVER PEOPLE -
D&AD -
McCann-Erickson Advertising Alumni (Over 500 Members!) -
China Direct Marketing Association -
M I S S B L O G
Yiying Lu’s Honors:
- Winner, Young Alumni Award of University of Technology Sydney, 2009
- Top 10 Emerging Leaders in Innovation of Weekend Australian Magazine's Next 100 series, 2009
- Winner in the Design category of the Shorty Awards, NY. The awards recognised the best producers of short content across 26 categories across the social networking website. USA, 2009
- Gold Award, TransLocalMotion - Shanghai Biennale, International Students Exhibition, China, 2008
- Winner, Desktop Create Awards: Best Student Portfolio, Australia, 2008
- Design work "Magic Bean" with JWT was shortlisted in Cannes, France, 2008
- Winner, Coop Bookshop Christmas Card Design Competition, Australia, 2007
- Digital Media Distinction winner, AGDA (Australian Graphic Design Association) Inaugural Student Award, Australia, 2006
- Awards of Excellence, CCII International Logo Biennial Awards, International, 2006
- 1st Prize & People’s Choice Award, UTS Union Art & Photo Competition, Australia, 2005
Yiying Lu’s Contact Settings
Interested In:
- career opportunities
- new ventures
- job inquiries
- expertise requests
- business deals
- getting back in touch
