Creative Strategist at Brands R People 2
Sydney Area, Australia
- Current
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- Creative Strategist at Brands R People 2
- Academic at University of Technology Sydney
- Owner at Yiying Lu
- Past
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- Freelance Bilingual Copywriter at McCann Worldgroup
- Art Director at Game Time 4 Kids
- Graphic Designer at Animal Logic
- Creative at JWT
- Visual Designer at Cyrius Media Group Sydney
- Design Tutor at University of Technology Sydney
- Bilingual interpreter & translator at Australian Education International
- Graphic Designer at UTS: Insearch Ltd
- Education
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- University of Technology Sydney, Australia
- University of New South Wales, Australia
- Central Saint Martins College of Art & Design (University of the Arts London), UK
- Recommended
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21 people have recommended Yiying - Connections
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- Industry
- Design
- Websites
Yiying Lu’s Summary
- 7+ years experience in design industry
- Creator of Twitter's Fail Whale Illustration, which has been featured in CNN, New York Times Magazine, BBC, NPR & Wired Magazine.
- Named one of 100 Emerging Leaders in Innovation of Weekend Australian Magazine's Next 100 series.
- Multilingual: Fluent English & Chinese Mandarin, advanced in Japanese
- Graduated from the University of Technology Sydney with 1st-Class honors in Bachelor of Design Visual Communication
Yiying Lu’s Specialties:
- Ideas
- Languages
- Creative thinking
- Communication
- Art Direction
- Branding & Identity
- Illustration
- Advertising
- Typography
- Information Design
- Print and Pre-press
- Editorial & Book Design
- Design History
- Interactive Media
Yiying Lu’s Experience
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Creative Strategist
Brands R People 2
(Marketing and Advertising industry)
November 2009 — Present (1 month)
Work closely with clients to help facilitate business growth.
Deliver brand personalty to new and existing business from conceptual strategies to product development, connect consumers to business and improve company revenue. -
Academic
University of Technology Sydney
(Educational Institution; Higher Education industry)
August 2007 — Present (2 years 4 months)
Teaching within the school of Design at the faculty of Design, Architecture & Building.
Teaching Area: Typography, Magazine Design -
Owner
Yiying Lu
(Design industry)
January 2007 — Present (2 years 11 months)
Specialised in:
- Branding & Identity
- Art Direction
- Package Design
- Illustration
- Typography
- Information Design
- Editorial & Book Design -
Freelance Bilingual Copywriter
McCann Worldgroup
(Public Company; IPG; Marketing and Advertising industry)
2009 — 2009 (less than a year)
Bilingual creative copy writing (English & Chinese Mandarin) for Maybelline New York
Working closely with Zhang ZiYi on creative lines -
Art Director
Game Time 4 Kids
(E-Learning industry)
March 2009 — November 2009 (9 months)
Responsible for the branding stratagy, corporate identity including logo design, typography, visual designs including illustrations, web interface, book design and character design; for the successful multi-media “Learn English” program.
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Graphic Designer
Animal Logic
(Privately Held; Motion Pictures and Film industry)
2008 — 2008 (less than a year)
Design and Print and Pre-press preparation for The annual Animalogy Book - marketing materials and visual presentations for Motion Pictures & Film Animal Logic's annual achievements.
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Creative
JWT
(Public Company; WPP; Marketing and Advertising industry)
2006 — 2007 (1 year )
Working in one of the most competitive agencies in Shanghai, China.
With great brands, great reputation and great talent.
I've worked on Design, Conceptual Branding & Art Direction for:
- Unilever
- Bosch
- JWT
One of our design project "Magic Bean" - JWT Self Promotional design was shortlisted in Cannes 2008 -
Visual Designer
Cyrius Media Group Sydney
(Design industry)
June 2005 — December 2007 (2 years 7 months)
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Design Tutor
University of Technology Sydney
(Educational Institution; Higher Education industry)
March 2005 — November 2007 (2 years 9 months)
Teaching computer workshops within the school of Design at the faculty of Design, Architecture & Building.
Teaching Area: Typography, Magazine Design -
Bilingual interpreter & translator
Australian Education International
(Government Agency; Education Management industry)
2006 — 2006 (less than a year)
Successfully accomplished the role in bilingual interpreter & translator 2006 Shanghai Biennale Hyper Design International Students Exhibition.
Representing for Australian University with academic staffs from 5 prestigious Australian universities:
- University of UNSW
- University of Technology Sydney
- University of Melbourne
- RMIT University
- White House Institution of Design & Fashion
Facing more than 300 audiences - instant bilingual interpretation & translation during the seminar. -
Graphic Designer
UTS: Insearch Ltd
(Education Management industry)
2005 — 2006 (1 year )
- Academic English Course Book design
Yiying Lu’s Education
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University of Technology Sydney, Australia
Bachelor of Design Honors in Visual Communication , Graphic Design, Illustration, Information Design, Typography , 2004 — 2007
First Class Honours
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University of New South Wales, Australia
International Design & Media Foundation Stream Study , Graphic Design, Object Design, Space Design, Information Technology, Academic English, Mathematics , 2002 — 2003
Most Outstanding Performance in Design
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Central Saint Martins College of Art & Design (University of the Arts London), UK
BA Honors in Graphic Design (Exchange study) , Advertising, Illustration, Book Design, Print & Prepress , 2006
- Activities and Societies:
- The London Book Fair
Additional Information
Yiying Lu’s Websites:
Yiying Lu’s Interests:
Ideas, Languages, Lateral Thinking, Innovation, Music, Cross Culture Communication, Travelling, Visual Art, Design, Nature, Books, Technology, Web 2.0, Publishing, Media, Branding, Digital Marketing, Advertising, Fashion, Networking, Entrepreneurship
Yiying Lu’s Groups:
Member of Australian Graphic Design Association
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Art Directors Club -
UNSW Alumni -
Apple Professionals -
Google Group -
JWT -
WPP Alumni -
MacUser -
Central Saint Martins College of Art and Design, University of the Arts London -
Tongji University -
UTS Alumni -
Adobe Software Users -
Media Professionals Worldwide -
Tweeple -
DreamDesigners -
AIGA | the professional association for design -
Interpublic Alumni -
Children's Publishing -
Chinese-Speaking & China-Experienced Business Executives -
TED: Ideas Worth Spreading -
twitter innovators Innovation & Creativity Network of Tweeters -
Type Directors Club -
UNILEVER PEOPLE -
D&AD -
McCann-Erickson Advertising Alumni (Over 500 Members!) -
China Direct Marketing Association -
M I S S B L O G
Yiying Lu’s Honors:
- Winner, Young Alumni Award of University of Technology Sydney, 2009
- Top 10 Emerging Leaders in Innovation of Weekend Australian Magazine's Next 100 series, 2009
- Winner in the Design category of the Shorty Awards, NY. The awards recognised the best producers of short content across 26 categories across the social networking website. USA, 2009
- Gold Award, TransLocalMotion - Shanghai Biennale, International Students Exhibition, China, 2008
- Winner, Desktop Create Awards: Best Student Portfolio, Australia, 2008
- Design work "Magic Bean" with JWT was shortlisted in Cannes, France, 2008
- Winner, Coop Bookshop Christmas Card Design Competition, Australia, 2007
- Digital Media Distinction winner, AGDA (Australian Graphic Design Association) Inaugural Student Award, Australia, 2006
- Awards of Excellence, CCII International Logo Biennial Awards, International, 2006
- 1st Prize & People’s Choice Award, UTS Union Art & Photo Competition, Australia, 2005
Yiying Lu’s Contact Settings
Interested In:
- career opportunities
- new ventures
- job inquiries
- expertise requests
- business deals
- getting back in touch
