Yisell Hernandez

Current

Product Marketing and Communications at LG Electronics

Past

Marketing Manager/Product Manager at Genius *KYE Systems America Corporation
Marketing Specialist at Genius *KYE Systems America Corporation
Prepress Manager at Printing EP

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Education

Miami International University of Art and Design

Recommended

3 people have recommended Yisell

Connections

67 connections

Industry

Marketing and Advertising

Websites

Yisell Hernandez’s Summary

Offering over 8 years of combined hands-on experience with a well rounded, comprehensive set of skills allowing me to assist in product or campaign development from concept to implementation including demographic media analysis by target group, consumer study analysis, adhering and managing budgets, hands –on art direction and graphic design, and resulting analysis based on performance metrics. Invaluable experience attained during the dotcom boom era allows me to have a unique set of diverse skills in website project management effectively communicating with developers, SEOs, GUI, designers as well as conceptualizing all facets of development.

My presentation skills and product development solutions working directly with factory direct product managers; complete an attractive set of comprehensive skills necessary in today’s multi‐faceted marketing programs. Unique marketing campaign sensitivity to social consciousness as it relates to products, consumers, communities, and the environment resulting in enhanced public relations. Hands-on prepress and commercial printing experience increases my value-proposition in areas of trouble-free publishing, print buying and outdoor media where lowering budgets are critical.

Yisell Hernandez’s Specialties:

 Identify market opportunities and engage the appropriate resources to further the company’s mission.
 Self-started collaborative team leader to initiate and bring multiple projects to fruition
 Ability to travel.
 Analytical and problem solving ability. Ability to solve design issues on a project within budget.
 Experience with user testing and workflow design
 Knowledge of JavaScript, AJAX and Flash. Latest web development trends and software


Yisell Hernandez’s Experience

Product Marketing and Communications

LG Electronics

(Public Company; 066570.KS; Consumer Electronics industry)

October 2008 — Present (1 year 2 months)

• Maintain and communicate industry's best understanding of technical trends driving our (and end-use) markets and competition
• Identify new product opportunities, qualify, develop and champion development of our product offerings for new applications
• Provide technical support, sales tools, training and materials for sales
• Identify and help the organization to meet all customer needs and develop customer delights
• Identify, develop and exploit competitive advantage, barriers to entry
• Own the beta-testing process
• Create and/or contribute content for product launches, collateral materials, and editorial exposure
• Contribute to forecasting, ops reviews
• Contribute to product line strategy and development
• Contribute to outbound marketing activities
• Contribute to the company's Web presence
Marketing Manager/Product Manager

Genius *KYE Systems America Corporation

(Privately Held; Computer Software industry)

November 2005 — September 2008 (2 years 11 months)

 Accountable for strategic contribution and execution of advertising strategy (consumer and trade), in close collaboration with marketing and ad agency teams.
 Provide early support of marketing information for new product launches
 Manage the Marketing and assigned budgets. Develops and oversees execution of advertising plan.
 Work with the sales organization to help customer tactics that create new sustainable business.
 Leadership skills to communicate target audience and brand vision, strategically and creatively, to all advertising channels.
 Coordinate with Sales to create marketing programs for partners, resellers, VARs, etc.
 Market research, come up with new product ideas, guide products through specification, engineering, development, and manufacturing, determine the marketing strategy, and work with key customers.
 Champion brand equity development and meet objectives for brand health attributes.
Marketing Specialist

Genius *KYE Systems America Corporation

(Computer Hardware industry)

November 2005 — September 2008 (2 years 11 months)

• Implementation of Latin America and US marketing communications strategies
• Product beta testing; research and analysis of industry trends and technology
• Assist and support outside developers, media placement companies and agencies in Latin America
• Sales team support through promotions, campaigns and participation in US-based events
• Work closely with Taiwan-based headquarters to develop new marketing funds, product development and creative marketing materials
• Created and standardized a product review procedure for Miami-based office
• Market trend analysis include youtube.com generation, Google Adwords and video broadcasting
• Hands-on redesign of current and creation of additional websites include working with and assigning instructions to outsourced developer when needed, development of e-commerce integration: geniuseshop.com, geniusnetusa.com and genius-kye.com development efforts
• Full Web 2.0 and SEO driven web
Prepress Manager

Printing EP

(Printing industry)

April 2004 — October 2005 (1 year 7 months)

 Organize flow of jobs in and out of the departments
 Attend daily production meeting
 Meet deadlines
 Create policies and procedures
 Work with production manager regarding job scheduling
 Work with estimator regarding technical layouts
 Lead contact for technical graphics issues
 Back up production staff
 Responsible for Pre-Flighting and reporting
 Manage FTP site/incoming jobs
 Approve layouts for print production

Yisell Hernandez’s Education

Miami International University of Art and Design

1998 — 2000

Additional Information

Yisell Hernandez’s Websites:

Yisell Hernandez’s Interests:

Illustration, 3D animation, photography, web design, cooking, good wine and good food. Fashion and fashion design, modeling and styling. New technology and trends. Politics and economy. Animal care and rights. Ecological issues and Vegetarian groups. A CARING CONSUMER.