Social Media Strategist & Blogger; Marketing Specialist for GradeGuru, a McGraw-Hill Ed. start-up [socialmediaguy.com]
Greater New York City Area
- Current
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- Marketing Specialist at GradeGuru
- Past
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- Senior Agent at Undercurrent
- Social Media Strategist at Digital Influence Group
- Account Intern at Cone Inc.
- Brand Manager at Alloy Marketing and Promotions & Helio
- Volunteer Coordinator at Cone Inc.
- Intern at Regan Communications
- Education
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- Boston University
- Recommended
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3 people have recommended Yianni - Connections
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184
connections
- Industry
- Marketing and Advertising
- Websites
Yianni Garcia’s Summary
A social media and marketing professional with three years of marketing success with large companies (Pepsi, BMW, Tennis Channel, CNN, Genzyme Biotech, Helio, T-Mobile), non-profits (OLPC), and web 2.0 start-ups (GradeGuru.com, ByYourFriendADrink.com).
Over the past three years, I've worked with various agencies focusing in PR, viral marketing, cause-branding and social media. Social media stole my heart and now I focus on helping brands, non-profits, artist and academics on leveraging the social web to enhance their visibility and connect with key stake holders.
Yianni Garcia’s Specialties:
+Blogs - creating blogs, blogging strategy, getting people to read your blog, connecting with other influencers
+Twitter and Facebook for business development
+Web 2.0 start-up marketing
+UGC campaigns
+Fund raising through social media and micro-financing
+Traditional PR and grassroots marketing with online and offline integration
+Project management
+Cause Branding
Yianni Garcia’s Experience
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Marketing Specialist
GradeGuru
(E-Learning industry)
January 2009 — Present (7 months)
As the marketing specialist on GradeGuru I manage all marketing efforts in the U.S including social media marketing (Facebook, Twitter, the GradeGuru blog and over all outreach), public relations, events, ambassador programs in various universities, and academic outreach.
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Senior Agent
Undercurrent
(Marketing and Advertising industry)
April 2008 — October 2008 (7 months)
Undercurrent is a digital think-tank that focuses on developing a voice for brands in the social media space. As a Senior Agent, I played a roll in the orchestration and execution of digital strategies for brands such as Pepsi, CNN, Tennis Channel, BMW, Spring Awakening Musical, Xanadu Musical and various web start-ups.
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Social Media Strategist
Digital Influence Group
(Public Relations and Communications industry)
June 2007 — March 2008 (10 months)
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Account Intern
Cone Inc.
(Public Company; Public Relations and Communications industry)
August 2006 — December 2006 (5 months)
Worked on T-Mobile's first cause-branding effort as an account coordinator.
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Brand Manager
Alloy Marketing and Promotions & Helio
(Public Company; 501-1000 employees; Marketing and Advertising industry)
May 2006 — December 2006 (8 months)
I served as an On-Campus Brand Manager for Helio Wireless. My duties included:
> Increase Helio brand awareness within the Boston University Campus (20,000+ students)
> Plan and execute 2 parties at popular venues in Boston
>Use traditional media and social networks to promote events and brand visibility
> Generate and execute concept of promotions and campaign -
Volunteer Coordinator
Cone Inc.
(Public Company; 51-200 employees; Public Relations and Communications industry)
June 2006 — August 2006 (3 months)
Worked as an account coordinator for Making Change For Katrina, a charitable initiative in collaboration with Habitat for Humanity and Coinstar designed to rebuild low-income family housing in the Gulf Coast.
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Intern
Regan Communications
(Privately Held; 51-200 employees; Public Relations and Communications industry)
2005 — 2005 (less than a year)
Yianni Garcia’s Education
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Boston University
BS , Communication, PR , 2003 — 2006
Additional Information
Yianni Garcia’s Websites:
Yianni Garcia’s Interests:
> Applying social media marketing strategies to benefit non-profit organizations > Facebook and all its wonders > Sustainable development and all things related to green technology > Consumer technology (Apple freak) > Tennis and aviation > Mobile marketing > London and city travel > Mommy bloggers (they are taking over!) >Hip hop, R&B, dance music
Yianni Garcia’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
