Yianni Garcia

Current

• Senior Agent at Undercurrent

Past

• Social Media Strategist at Digital Influence Group
• Account Intern at Cone Inc.
• Brand Manager at Alloy Marketing and Promotions & Helio

• Volunteer Coordinator at Cone Inc.
• Intern at Regan Communications

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2 more...

Education

• Boston University
• Boston University - School of Management

Recommended

2 people have recommended Yianni

Connections

120 connections

Industry

Public Relations and Communications

Websites

• Digital Media Daily
• Social Media Guy (My Blog)
• Twitter

Yianni Garcia’s Summary

Over the pass three years, I've worked with various agencies focusing in PR, viral marketing, cause-branding and social media. Social media stole my heart (I'm a digital geek...What can I say). Below is the snack size description of my expertise:

Digital Media

> Blogger outreach
> concept development for social media integration
> Leveraging social networks and micro blogging platforms

Public Relations

> Media relations for consumer and B2B clients
> Cause branding with global brands and national non-profits

Grassroots Marketing

> Event planning
> Viral campaign management and execution
> Premium distribution
> Influencer management program

Yianni Garcia’s Specialties:

Blogging strategy (why should your company blog?), blogger outreach (get bloggers talking about you), social media concept development (what will make you sticky on the web?), social utilities, social web applications, application of experimental marketing tactics, leveraging social networks to raise awareness, community building, micro blogging and mobile marketing integration, grassroots marketing campaigns (online as well as offline) and last but not least, knowing what's cool.

Yianni Garcia’s Experience

• Senior Agent

  Undercurrent

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  April 2008 — Present (7 months)

  I make things sticky on the web

• Social Media Strategist

  Digital Influence Group

  (Public Relations and Communications industry)

  June 2007 — March 2008 (10 months)

• Account Intern

  Cone Inc.

  (Public Company; 51-200 employees; Public Relations and Communications industry)

  August 2006 — December 2006 (5 months)

  Worked on T-Mobile's first cause-branding efforst as an account coordinator.

• Brand Manager

  Alloy Marketing and Promotions & Helio

  (Public Company; 501-1000 employees; Marketing and Advertising industry)

  May 2006 — December 2006 (8 months)

  I served as an On-Campus Brand Manager for Helio Wireless. My duties included:
  
  > Increase Helio brand awareness within the Boston University Campus (20,000+ students)
  > Plan and execute 2 parties at popular venues in Boston
  >Use traditional media and social networks to promote events and brand visibility
  > Generate and execute concept of promotions and campaign

• Volunteer Coordinator

  Cone Inc.

  (Public Company; 51-200 employees; Public Relations and Communications industry)

  June 2006 — August 2006 (3 months)

  Worked as an account coordinator for Making Change For Katrina, a charitable initiative in collaboration with Habitat for Humanity and Coinstar designed to rebuild low-income family housing in the Gulf Coast.

• Intern

  Regan Communications

  (Privately Held; 51-200 employees; Public Relations and Communications industry)

  2005 — 2005 (less than a year)

Yianni Garcia’s Education

• Boston University

  2003 — 2007

• Boston University - School of Management

  BS, Public Relations, 2003 — 2006

Additional Information

Yianni Garcia’s Websites:

• Digital Media Daily
• Social Media Guy (My Blog)
• Twitter

Yianni Garcia’s Interests:

> Applying social media marketing strategies to benefit non-profit organizations > Facebook and all its wonders > Sustainable development and all things related to green technology > Consumer technology (Apple freak) > Tennis and aviation > Mobile marketing > London and city travel > Mommy bloggers (they are taking over!) >Hip hop, R&B, dance music

Yianni Garcia’s Groups:

Check out my Facebook Groups

•    Fans of Mashable

Yianni Garcia’s Honors:

Does a raise count?

Yianni Garcia’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch