Todd V. Yeadon LGDC

Current

• Digital Consultant at Bristol Group of Companies

Past

• Online Consultant at Bristol Group
• Digital Media Designer at Allura Communications
• Big Honcho at textureweb new media (Sole Proprietorship)

• Designer at SportsDirect Inc
• Online Producer at Innovacorp
• Product Manager at The Decision Point
• Art Director at Winstorm Presents
• Convergence (New Media Producer) at Cochran Entertainment
• Creative Director at nject creative
• Executive Producer - Sympatico at Aliant
• Web developer at Dept. of Environment

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Education

• ITI
• Dalhousie University

Recommended

8 people have recommended Todd V.

Connections

123 connections

Industry

Online Media

Websites

• My Website
• Adobe User Group
• GDC

Todd V. Yeadon LGDC’s Summary

Halifax based Todd V. Yeadon has been involved in the New Media Industry since the early 1990's and is widely recognized in his field as a leader, innovator, educator and participant in the growing Atlantic Canadian New Media market. Some of the recognition for Todd's work has come in the form of an Honourable Mention and a Best of Show Award at the Baddeck International New Media Festival. Todd was also nominated as Web Designer of the Year (2002) by the Music Industry Association of Nova Scotia.

Todd has personally developed over 15 major New Media Properties in the Atlantic region and many major national and international properties –including local and regional community portals (MTT Sympatico and MTT MediaPipe), preliterate children’s content (PBS Kids site for Theodore Tugboat) and, innovative sponsor developed solutions for the entertainment market (East Coast Music Awards 2001, Neptune Theatre and others), complex and multi layered community sites.

Combined, Todd’s work has generated over 30 million individual sessions to date.

www.textureweb.com

Todd V. Yeadon LGDC’s Specialties:

SEO strategies, Social media strategies, brand review, graphic digital design and deployment for dvd, ppt, web and corporate entities.

Todd V. Yeadon LGDC’s Experience

• Digital Consultant

  Bristol Group of Companies

  (Public Company; BMY; Pharmaceuticals industry)

  September 2007 — Present (2 years 3 months)

  Production and Consulting for online advertising, presence, environments and syndication.
  Online educational coordinator.

• Online Consultant

  Bristol Group

  (Public Company; Online Media industry)

  2007 — 2008 (1 year )

• Digital Media Designer

  Allura Communications

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  October 2006 — September 2007 (1 year )

  Responsible for implementing design for client websites on custom CMS
  Contribute to overall goals of the team to grow the digital media portfolio.

• Big Honcho

  textureweb new media (Sole Proprietorship)

  (Sole Proprietorship; Myself Only; Online Media industry)

  May 1995 — December 2006 (11 years 8 months)

  • Product solutions developed with budgets ranging from $1500 - $120,000.
  • New Media marketing development and review for clients
  • Full tier service company offering range suitable for SME clients
  • Seminar, workshop and other presentations to the community
  • Manager of Nova Scotia Macromedia User Group

• Designer

  SportsDirect Inc

  (Privately Held; 51-200 employees; Online Media industry)

  October 2004 — March 2006 (1 year 6 months)

  Building online ads (usual fare as well as rich media ones); Design and interim content management of Pokerfan.com; Corporate collateral (presentations)

• Online Producer

  Innovacorp

  (Government Agency; 11-50 employees; Venture Capital & Private Equity industry)

  April 2004 — October 2004 (7 months)

  Building and overseeing implementation of a multi access portal for client companies, employees and government partners that would disseminate content based on member profile.

• Product Manager

  The Decision Point

  (Privately Held; 1-10 employees; Online Media industry)

  January 2003 — April 2004 (1 year 4 months)

  • Implemented a development process, including sign off and project planning during the late phase growth of this online business portal, development of new products and services
  • Developed key goods and services and product upgrades to enhance offering

• Art Director

  Winstorm Presents

  (Partnership; 1-10 employees; Marketing and Advertising industry)

  August 2002 — December 2002 (5 months)

  • Provided creative product and direction on integrated video/digital presentations for clients such as xwave, speilo gaming, CHUM and NSBI.

• Convergence (New Media Producer)

  Cochran Entertainment

  (Privately Held; 11-50 employees; Broadcast Media industry)

  February 2001 — April 2002 (1 year 3 months)

  • Developed and produced entertainment properties for Cochran corporate as well as online adjuncts to television products
  • Prepared funding applications and budgets ($750,000 in funding secured)
  • Conceptualized new product models on existing and incubating products
  • Researched interactive television production for new revenue opportunities

• Creative Director

  nject creative

  (Privately Held; 1-10 employees; Online Media industry)

  June 2000 — January 2001 (8 months)

  • Website producer and creative lead for website production company
  • Brought six-month-old company to a platinum sponsorship level with East Coast Music Awards through leveraged sponsorships, creating wide industry recognition.

• Executive Producer - Sympatico

  Aliant

  (Public Company; 1001-5000 employees; AIT; Online Media industry)

  October 1996 — June 2000 (3 years 9 months)

  • Managed local Sympatico portal for Nova Scotia (also initially NB and PEI)
  • Contributed to the national content strategy for Sympatico
  • Created value add leveraged sponsorship models for local organization, maintaining relationships with over 15 organizations key to MTT’s marketing brand
  • Managed development team for MediaPipe, MTT’s provincial development portal
  • Executive Producer for first remote web cast of live three day festival in Canada
  • Internal design consultant for MTT corporate website
  • Leadership team for MTT’s white paper for online strategies

• Web developer

  Dept. of Environment

  (Government Agency; 501-1000 employees; Internet industry)

  December 1995 — October 1996 (11 months)

  Built and managed an extranet for federal employees in Atlantic Canada under mandate from the DOE.
  
  Enhanced the DOE's online site for Atlantic Canada.
  
  Built and managed the site for the Irving Whale project (raising a sunken oil barge from the seabed).

Todd V. Yeadon LGDC’s Education

• ITI

  Dipl. IT , Information Technology , 1995 — 1995

• Dalhousie University

  BSc , Agr. , September 1985 — January 1993

  First student to do a combined major between Dalhousie and the Nova Scotia Agricultural College. Thesis in Weed Science on the effect of green manure on the stabilty or mor soils. Time taken off during this period for two years to manage a public house in London. UK.

  Activities and Societies:

  Phi Delta Theta

Additional Information

Todd V. Yeadon LGDC’s Websites:

• My Website
• Adobe User Group
• GDC

Todd V. Yeadon LGDC’s Groups:

Adobe User Group, Society of Graphic Designers of Canada,
Phi Delta Theta, Music Industry Association of Nova Scotia

•    Inbound Marketers - For Marketing Professionals
•    Dalhousie University Alumni
•    Interactive Advertising Bureau of Canada
•    East Coast Tech Connection
•    nextMEDIA
•    Graphic Design Professionals

Todd V. Yeadon LGDC’s Honors:

2000 Best of Show: International New Media Festival
2001 Honourable Mention: Baddeck International New Media Festival
2002 Nomination: Web Designer of the Year (2002) by the Music Industry Association of Nova Scotia.