Daniel Hsu

Current

• Media Planner, Digital Strategist at MacLaren McCann

Past

• Student Business Advisor at Industry Canada

Education

• Michigan State University

Connections

16 connections

Industry

Marketing and Advertising

Daniel Hsu’s Summary

Daniel Hsu’s Specialties:

media, technology, internet, online, retail, youth, automotive, digital, ethnic

Daniel Hsu’s Experience

• Media Planner, Digital Strategist

  MacLaren McCann

  (Public Company; 501-1000 employees; IPG; Marketing and Advertising industry)

  June 2004 — Present (5 years 7 months)

  Manage General Motors Alberta's media planning and buying strategies for the Chevrolet and Pontiac brands. Consult on Imperial Oil, HBO Canada, Western Canada Lottery Corporation, Government of Alberta, and Walton International's digital media strategies. Prepare, write, and present media plans, proposals and analyses. Evaluate advertising opportunities, media trends, and issues of interest. Coordinate with Account Services, Production, and vendors to ensure brilliant and flawless advertising executions founded on superior knowledge and strategic insights.

• Student Business Advisor

  Industry Canada

  (Government Agency; 1001-5000 employees; Government Administration industry)

  2003 — 2003 (less than a year)

  Plan, develop, and evaluate Conematic Heating Systems’ website and brand identity. Coordinate with graphic designers and software developers to guide website design, features, and content. Provide technology, marketing, and brand insights.

Daniel Hsu’s Education

• Michigan State University

  B.A. , Advertising , 1998 — 2003

  Activities and Societies:

  Phi Beta Delta, American Advertising Federation