Yvonne Daugherty (fka Booth)

Current

• Director of Integrated Marketing at UnitedHealth Group

Past

• Director of B-to-B Direct Marketing at UnitedHealthcare
• Director of Ops / Business Dev at UnitedHealth Group
• Enterprise CRM Relationship Mgr at UnitedHealthcare

• Direct Marketing Solutions at Fair Isaac
• Business Analyst at Zamba
• Marketing and Business Dev at Sedgwick CMS
• Corporate Business Development at Sedgwick
• Human Resource Team Lead at Technology Service Solutions

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Education

• Saint Leo University

Recommended

20 people have recommended Yvonne

Connections

476 connections

Industry

Hospital & Health Care

Websites

• My Company
• TripAdvisor map of my trips

Yvonne Daugherty (fka Booth)’s Summary

Dynamic, award-winning, revenue-driving marketing leader
with over 12 years of experience in corporate-level Marketing and Business Development leadership. Very strong strategic and tactical marketing skills coupled with an ability to bridge the gap between sales and marketing to support strong revenue growth.

Developed a successful integrated marketing methodology that's consumer-centric (even in B-to-B), highly targeted, data-driven, emotion-driven and measurable across all media.

Yvonne Daugherty (fka Booth)’s Specialties:

Integrated marketing, interactive marketing, SEO, SEM, database marketing, business development methodologies, relationship management, CRM, Sales Force Automation and marketing database/campaign management technologies, direct marketing, lead generation, strategy, business planning, outbound telemarketing, bridging the gap between marketing and sales.

Yvonne Daugherty (fka Booth)’s Experience

• Director of Integrated Marketing

  UnitedHealth Group

  (Public Company; UNH; Insurance industry)

  March 2008 — Present (1 year 5 months)

  Full marketing and communications responsibility for a UnitedHealth Group new business launch pilot.
  
  Successfully created and executed a comprehensive and cohesive branding, multi-channel integrated marketing and communications strategy for prospects (consumer and business), internal sales, channel partners and customers.
  
  Performed consumer needs analysis, market and competitive research and analysis to determine initial targeting segmentation as well as marketplace positioning and core relevant messaging.
  
  Exceeded lead generation targets with the launch of integrated direct response marketing campaigns (B-to-C) and a consumer website.
  
  Providing ongoing leadership and coaching to the direct and channel sales forces to enhance the lead conversion process and drive revenue growth.
  
  Worked with vendor-partners to implement customized marketing, sales force automation and data management/analysis technologies to support targeting and marketing/sales effectiveness analysis.

• Director of B-to-B Direct Marketing

  UnitedHealthcare

  (Public Company; UNH; Insurance industry)

  October 2006 — March 2008 (1 year 6 months)

  Responsible for all aspects of business to business Direct Marketing for UnitedHealthcare.
  
  Re-launched the way that business to business Direct Marketing is done at UnitedHealthcare based on best practice strategy and tactics. Leveraged marketing research and analysis to develop clear customer acquisition, retention and win back strategies.
  
  Launched the company's most successful direct marketing campaign to date - driving over 55,000 leads to sales, aggressively supporting growth goals and impacting multiple millions of dollars in revenue ($25MM projected for one campaign.)
  
  Within first 90 days in new role - successfully built a new team and vendor structure, as well as supporting technology and operational processes.
  
  Worked to bridge the gap between sales and marketing to allow marketing programs to better support sales' efforts. Provided sales leadership/coaching on best practices for marketing lead handling to drive closed sales.

• Director of Ops / Business Dev

  UnitedHealth Group

  (Public Company; 10,001 or more employees; UNH; Insurance industry)

  July 2005 — October 2006 (1 year 4 months)

  Served as key UnitedHealth Group marketing contact for UnitedHealth Group subsidiary companies. Managed the enterprise-wide relationship with the main agency.
  
  Collaborated with senior marketing, sales and account management leadership across UnitedHealth Group on the deployment of key business development and leadership methodology rollouts - Broker, Prospect, Customer Development, Coaching.
  
  Developed and implemented operational guidelines and procedures for the rollout of all methodology rollouts (over 75 workshops delivered nationwide in Q1-Q3 2006.) Hired and managed operations staff.

• Enterprise CRM Relationship Mgr

  UnitedHealthcare

  (Public Company; 10,001 or more employees; UNH; Insurance industry)

  October 2003 — July 2005 (1 year 10 months)

  Started working with UnitedHealthcare users / stakeholders of a Siebel SFA. Eventually worked with other UnitedHealth Group companies to roll-out this technology to their sales forces.

• Direct Marketing Solutions

  Fair Isaac

  (Public Company; 1001-5000 employees; FIC; Information Technology and Services industry)

  June 2001 — October 2003 (2 years 5 months)

  Member of the Pharma/Healthcare direct - database marketing team. Team owned direct marketing database and campaign mgt for large pharma client. Technologies - ePiphany, Prime, Business Objects.

• Business Analyst

  Zamba

  (Public Company; 201-500 employees; ZMBA; Information Technology and Services industry)

  February 2000 — July 2001 (1 year 6 months)

  Part of Analytics and Marketing consulting team of this CRM consulting firm.

• Marketing and Business Dev

  Sedgwick CMS

  (Public Company; 201-500 employees; Insurance industry)

  November 1998 — February 2000 (1 year 4 months)

  Corporate Marketing and Business Development for this Third Party Administrator. It was owned by Marsh at the time that I worked there.

• Corporate Business Development

  Sedgwick

  (Public Company; 5001-10,000 employees; Insurance industry)

  February 1996 — November 1998 (2 years 10 months)

  Was 3rd largest insurance broker at the time. Was bought by Marsh, Inc. I started in Lotus Notes Development (Lotus Notes CLP) and moved into Corporate Business Development.

• Human Resource Team Lead

  Technology Service Solutions

  (Information Technology and Services industry)

  1994 — 1996 (2 years)

Yvonne Daugherty (fka Booth)’s Education

• Saint Leo University

  BA , Business Admin / Marketing , 1991 — 1993

  Maiden name: Yvonne Dungey

  Activities and Societies:

  Magna Cum Laude

Additional Information

Yvonne Daugherty (fka Booth)’s Websites:

• My Company
• TripAdvisor map of my trips

Yvonne Daugherty (fka Booth)’s Interests:

Yoga, digital photography, travel, cooking, wine, artisan cheese

Yvonne Daugherty (fka Booth)’s Groups:

Direct Marketing Association,
Midwest Direct Marketing Association,
Minnesota Women in Marketing and Communications,
MENTTIUM

•    Executive Suite
•    KIVA
•    American Cancer Society Supporter
•    Minnesota Networking Group
•    LinkedMinnesota
•    Digital Marketing
•    Social Media Marketing
•    Minnesota Women in Marketing and Communications
•    Linked 2 Leadership
•    FICO Alumni
•    Saint Leo Alumni
•    UnitedHealth Group Network
•    Menttium 100 Program Alumni
•    Direct and Database Marketing
•    Twin Cities Thursday Happy Hours
•    Marketing to Women Network
•    Midwest Direct Marketing Association
•    Corporate Executive Board Sales and Marketing
•    CRM, Direct Marketing Pros Network
•    B2B Lead Generation Roundtable
•    Alphabet Bash

Yvonne Daugherty (fka Booth)’s Honors:

Finalist winner for 2008 Direct Marketing Association ECHO in B-to-B

Winner of the 2008 Midwest Direct Marketing Association - Direct Marketer of the Year Award and ARC Gold award

Winner of a 2008 UnitedHealth Group growth award for strong revenue results from Direct Marketing campaigns

Winner of the 2007 Global Marketer Diamond Award for B-to-B Direct Marketing

Winner of the Bronze 2007 NCDM Database Excellence Award for B-to-B Marketing.

Featured Speaker for the BI - The Business Improvement Co. best practice seminar (April 2008)

Featured Keynote Speaker for BI - The Business Improvement Co. (www.biworldwide.com) - National Sales and Creative Conference (August 2007)

Alumni of the 2007 MENTTIUM 100 program (1:1 mentoring for professional women)

Yvonne Daugherty (fka Booth)’s Contact Settings

Interested In:

• new ventures
• job inquiries
• expertise requests
• reference requests
• getting back in touch