Vice President, Marketing Communications at HALO, Purely for Pets
Greater New York City Area
- Current
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- Vice President, Marketing Communications at HALO, Purely for Pets
- Past
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- Marketing Consultant, MissionFish at eBay Giving Works
- President at Blueberry Consulting
- Vice President, Product Marketing at Kompolt
- Marketing Chair at Professional eBay Sellers Alliance
- CEO at Blueberry Boutique
- Director of Marketing and Business Development at Tech Corps
- Director of Marketing at Phase Two Strategies
- Director of Communications at New Jersey Conservation Foundation
- Vice President, Marketing at Erbach Communications Group
- President at Take the Lead, Inc.
- Executive Director at LEAD USA (Leadership Education And Development)
- Adjunct Faculty at Williams College
- Education
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- Williams College
- Madison Central High School
- Recommended
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32 people have recommended David - Connections
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500+
connections
- Industry
- Marketing and Advertising
- Websites
David Yaskulka’s Summary
david@blueberryconsulting.com
dyaskulka@halopets.com
David Yaskulka’s Specialties:
Marketing professional focused on growing deep partnerships between business, social mission and philanthropy for everyone's benefit.
David Yaskulka’s Experience
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Vice President, Marketing Communications
HALO, Purely for Pets
(Privately Held; Health, Wellness and Fitness industry)
August 2008 — Present (1 year)
The leader in holistic pet care since 1986, Halo provides honest information and wholesome products to better the lives of animals and the people who love them. Founded by holistic pet care pioneer Andi Brown (author, The Whole Pet Diet), Halo was recently acquired by Pegasus Capital Advisors (a private equity group focused on health and sustainability) and award-winning entertainer Ellen DeGeneres.
Responsible for all marketing communications, including public relations, web site, online marketing, e-commerce, social media (Twitter, Facebook, MySpace, blog, etc.), corporate philanthropy and more. -
Marketing Consultant, MissionFish
eBay Giving Works
(Public Company; 10,001 or more employees; ebay; Internet industry)
January 2006 — September 2008 (2 years 9 months)
Focusing on B2B marketing, media relations and software integration to help grow this compassionate commerce marketplace. Helped grow program to raise over $150 million for 15,000+ nonprofit groups and create unique cause marketing partnerships for SMBs.
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President
Blueberry Consulting
(Marketing and Advertising industry)
September 2003 — September 2008 (5 years 1 month)
E-commerce marketing and strategic philanthropy consultancy. Clients included dozens of leading Wall Street financial services firms, the eBay Giving Works cause marketing and philanthropic program, eBay’s PR agency Kaplow Communications, Investors’ Circle (social mission private equity), Organic Trade Association, and more.
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Vice President, Product Marketing
Kompolt
(Privately Held; 11-50 employees; Internet industry)
February 2007 — September 2008 (1 year 8 months)
Marketing agency that concentrates on promoting brands and building brand trust through high-profile, high-value charitable campaigns for clients such as eBay, The Home Depot, MasterCard, Starbucks, Lenovo, The Food Network, Ketchum, Girls Inc. and hundreds of other brands.
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Marketing Chair
Professional eBay Sellers Alliance
(Partnership; 501-1000 employees; Internet industry)
2003 — 2008 (5 years)
Ecommerce trade association. Serve as volunteer Marketing Chair.
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CEO
Blueberry Boutique
(Apparel & Fashion industry)
October 2002 — December 2006 (4 years 3 months)
Co-founded Blueberry Boutique with wife Debbie so she could run a part-time eBay business from home. Became the world’s largest shirt and tie seller on eBay. Featured in more than a dozen books, including Secrets of the eBay Millionaires, and in a PBS special. Sold company in 2006, then served as President of the acquiring company for the next six months.
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Director of Marketing and Business Development
Tech Corps
(Fund-Raising industry)
2000 — 2002 (2 years)
Chief marketing and business development officer for nation's leading organization mobilizing technology volunteers for education. Created education/business partnerships with Cisco, Comdex/Key3Media, Compaq, Hewlett-Packard, Microsoft, AOL Time Warner, NCTA (the cable industry), CTIA (Cellular Telecommunications and Internet Association), YES Network, more.
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Director of Marketing
Phase Two Strategies
(Marketing and Advertising industry)
2000 — 2001 (1 year)
Chief marketing officer for top-10 independent tech public relations agency. Grew billings and staff size 50%, winning national awards for use of technology and as mid-size agency. Clients included Stanford Research Institute, Nth Power, PeopleSoft, Logitech, Adaptec, Polycom, Schools Online. Directed web site, agency media relations, marketing collateral, award submissions, recruitment marketing, trade show presence, more.
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Director of Communications
New Jersey Conservation Foundation
(Non-Profit; 11-50 employees; Non-Profit Organization Management industry)
January 1998 — July 2000 (2 years 7 months)
Chief marketing and public affairs officer for the state’s leading land conservation organization. Re-positioned agency with high-end donors, edited and published quarterly magazine (winning national award as best nonprofit communications vehicle), built high-impact web site, ghost wrote widely-read weekly column appearing, ran PR, managed board committees involving some of the state’s wealthiest citizens. Increased revenues nearly 100% in 2.5 years, helping secure numerous six- and seven-figure gifts.
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Vice President, Marketing
Erbach Communications Group
(Apparel & Fashion industry)
January 1997 — June 1998 (1 year 6 months)
Chief marketing and new business officer for boutique advertising agency. Clients included Bank Street College, FDU, Metro Atlantic Athletic Conference, Pfizer. Built new business program, winning Fortune 100, higher education and health care clients.
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President
Take the Lead, Inc.
(Marketing and Advertising industry)
October 1992 — July 1997 (4 years 10 months)
Marketed Better World brand organic and recycled cotton apparel to 1,000 department and specialty stores including Nordstrom, Dayton-Hudson, Bloomingdales, Barnes & Noble, JC Penney, The Body Shop. Grew company valuation from zero to $3.3 million. Raised capital from high-profile investors, including Ben Cohen, Calvert Social Investments, Jesse Smith Noyes Foundation. Youngest company on national board of Business for Social Responsibility. Gained widespread media attention.
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Executive Director
LEAD USA (Leadership Education And Development)
(Higher Education industry)
October 1986 — August 1992 (5 years 11 months)
Co-founder of national educational institute (formerly Center for Common Security). Guest-lectured on leadership and entrepreneurship at 100 universities, including the Air Force Academy, Penn, Stanford, CIT, Tennessee, Duke, Arizona State, and the Association of American Colleges national conference. Forged partnerships with Ben & Jerry's, Mellon, MacArthur, Pew, JC Penney, US Department of Education. Managed staff of 30.
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Adjunct Faculty
Williams College
(Educational Institution; 201-500 employees; Higher Education industry)
January 1987 — June 1988 (1 year 6 months)
Departments of Political Science and Sociology, courses on leadership development.
David Yaskulka’s Education
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Williams College
BA , Philosophy , 1980 — 1984
- Activities and Societies:
- Led numerous student educational organizations. Ran student recycling program. Editor of student political journal. Head waiter at student cafeteria (bottlewasher, not cook).
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Madison Central High School
1976 — 1980
Additional Information
David Yaskulka’s Websites:
David Yaskulka’s Interests:
Reside in Long Valley, NJ with wife Debbie and twin sons.
David Yaskulka’s Groups:
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KIVA -
World Wildlife Fund -
American Red Cross -
Cause Marketing Group -
Williams Alumni -
UU Group -
PESA- Professional eBay Sellers Alliance -
Pet Industry International -
♥ LOHAS (Lifestyles of Health and Sustainability) 2000+ Members -
The Friends of Green Chimneys -
eCommerce Merchants -
TECH CORPS Friends
David Yaskulka’s Honors:
Featured in the following books:
-"Internet Riches: The Simple Money-making Secrets of the Online Millionaires" by Scott C. Fox (American Management Association)
-"Secrets of the eBay Millionaires" by Greg Holden (McGraw-Hill)
-"The eBay Billionaires' Club" by Amy Joyner (Wiley Publishing)
-"eBay PowerSeller Million Dollar Ideas" by Brad and Debra Schepp (McGraw Hill)
-eight other books
-APEX Award for Publications Excellence, Grand Award Winner
-Sabre Award, Best Use of Technology for PR
David Yaskulka’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
