David Yaskulka

Current

• Vice President, Product Marketing at Kompolt
• Marketing Consultant, MissionFish at eBay Giving Works
• President at Blueberry Consulting

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Past

• Marketing Chair at Professional eBay Sellers Alliance
• CEO at Blueberry Boutique
• Director of Marketing and Business Development at Tech Corps

• Director of Marketing at Phase Two Strategies
• Director of Communications at New Jersey Conservation Foundation
• Vice President, Marketing at Erbach Communications Group
• President at Take the Lead, Inc.
• Executive Director at LEAD USA (Leadership Education And Development)
• Adjunct Faculty at Williams College

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6 more...

Education

• Williams College
• Madison Central High School

Recommended

26 people have recommended David

Connections

500+ connections

Industry

Marketing and Advertising

Websites

• KOMPOLT
• eBay Giving Works
• My consulting for analysts

David Yaskulka’s Summary

david@blueberryconsulting.com

David Yaskulka’s Specialties:

> e-Commerce: marketing, auction management, multi-channel sales, branding, direct marketing, public relations and communications, corporate communications, multi-channel, online marketing, liquidation, capital cost recovery, overstock management, consulting, consultant, PR, ecommerce, etail, online retail, Internet sales

> Strategic philanthropy, cause related marketing, cause branding, high-profile auctions

> Nonprofit development, fundraising, giving, social venture, social enterprise

David Yaskulka’s Experience

• Vice President, Product Marketing

  Kompolt

  (Privately Held; 11-50 employees; Internet industry)

  February 2007 — Present (1 year 8 months)

  The original online auction agency, Kompolt (www.kompolt.com) is a marketing agency that concentrates on promoting brands and building brand trust through high-profile, high-value charity auctions.
  
  Clients include eBay, The Home Depot, MasterCard, Starbucks, Lenovo, The Food Network, Ketchum, Girls Inc. and hundreds of other brands.

• Marketing Consultant, MissionFish

  eBay Giving Works

  (Public Company; 11-50 employees; Philanthropy industry)

  January 2006 — Present (2 years 9 months)

  Focusing on B2B marketing, media relations and software integration to help grow this compassionate commerce marketplace. Helped grow program to raise over $100 million for charity and create unique cause marketing partnerships for SMBs.

• President

  Blueberry Consulting

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  September 2003 — Present (5 years 1 month)

  E-commerce marketing and strategic philanthropy consultancy. As of this post, clients include many of the leading Wall Street financial services firms, and the eBay Giving Works cause marketing and philanthropic program.
  
  Other clients have included: eBay, eBay’s PR agency Kaplow Communications, Investors’ Circle (the nation’s oldest & largest network of angel investors, focusing on venture capital for a sustainable future), Organic Trade Association, Disabled Online Users Association and the National Center for Missing and Exploited Children.

• Marketing Chair

  Professional eBay Sellers Alliance

  (Partnership; 501-1000 employees; Internet industry)

  2003 — 2008 (5 years)

  Ecommerce trade association. Serve as volunteer Marketing Chair.

• CEO

  Blueberry Boutique

  (Privately Held; 11-50 employees; Apparel & Fashion industry)

  October 2002 — December 2006 (4 years 3 months)

  Co-founded Blueberry Boutique with wife Debbie so she could run a part-time eBay business from home. Modest plans notwithstanding, Blueberry soon became the world’s largest shirt and tie seller on eBay. The company's success has been featured in eight books, including Secrets of the eBay Millionaires, and in a PBS special.
  
  Successful exit in June 2006, then served as President of the acquiring company for the next six months, during which it became the world's largest provider of eBay Giving Works (eBay cause-related) products.

• Director of Marketing and Business Development

  Tech Corps

  (Non-Profit; 11-50 employees; Fund-Raising industry)

  2000 — 2002 (2 years)

  Chief marketing and business development officer for nation's leading organization mobilizing technology volunteers for education. The organization was founded and is chaired by CIO magazine publisher (and former CEO of Computerworld and Network World) Gary Beach. Created education/business partnerships with Cisco, Comdex/Key3Media, Compaq, Hewlett-Packard, Microsoft, AOL Time Warner, NCTA (the cable industry), CTIA (Cellular Telecommunications and Internet Association), YES Network, more. Led fundraising seminars for directors of all state chapters. www.techcorps.org

• Director of Marketing

  Phase Two Strategies

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  2000 — 2001 (1 year)

  Chief marketing officer for top-10 independent tech public relations agency. Grew billings and staff size 50%, winning national awards for use of technology (best in nation) and as mid-size agency (top-3). Clients include Stanford Research Institute, Nth Power, PeopleSoft, Logitech, Adaptec, Polycom, Schools Online. Directed web site, agency media relations, marketing collateral, award submissions, recruitment marketing, trade show presence, staff award program, new business pitches. Now www.connectingpointcomm.com.

• Director of Communications

  New Jersey Conservation Foundation

  (Non-Profit; 11-50 employees; Non-Profit Organization Management industry)

  January 1998 — July 2000 (2 years 7 months)

  Chief marketing and public affairs officer for the state’s leading land conservation organization. Re-positioned agency with high-end donors, edited and published quarterly magazine (winning national award as best nonprofit communications vehicle), ran communications training for staff and board of 60, built high-impact web site, ghost wrote column appearing weekly in over 40 newspapers every week, ran media relations, served as agency spokesperson, managed board committees involving some of the state’s wealthiest citizens. Increased revenues nearly 100% in 2.5 years, helping secure numerous six- and seven-figure gifts. www.njconservation.org

• Vice President, Marketing

  Erbach Communications Group

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  January 1997 — June 1998 (1 year 6 months)

  Chief marketing and new business officer for boutique advertising agency with higher education specialty. Clients included Bank Street College, Fairleigh Dickinson University, Metro Atlantic Athletic Conference, Pfizer pharmaceuticals. Built successful new business program, winning Fortune 100, higher education and health care clients. www.erbachcom.com

• President

  Take the Lead, Inc.

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  October 1992 — July 1997 (4 years 10 months)

  Marketed Better World brand organic and recycled cotton apparel to 1,000 better department and specialty stores nationwide (e.g., Nordstrom, Dayton-Hudson, Bloomingdales, Barnes & Noble, JC Penney, The Body Shop), growing company valuation from zero to $3.3 million. Raised capital from high-profile investors, including Ben Cohen, Calvert Social Investments, Jesse Smith Noyes Foundation. Youngest company on national board of Business for Social Responsibility. Gained widespread media attention, including New York Times (“A Company with a Social Conscience”), CNN, NBC, USA Today, Live! with Regis and Kathy Lee, fashion trades, more.

• Executive Director

  LEAD USA (Leadership Education And Development)

  (Non-Profit; 11-50 employees; Higher Education industry)

  October 1986 — August 1992 (5 years 11 months)

  Co-founder and executive director of national educational institute (formerly Center for Common Security). Guest-lectured on leadership and entrepreneurship at 100 universities, including the Air Force Academy, Penn, Stanford, CIT, Tennessee, Duke, Arizona State, and the Association of American Colleges national conference. Forged partnerships with Ben & Jerry's, over a dozen ROTC programs, and leading foundations and corporations, including Mellon, MacArthur, Pew, JC Penney, US Department of Education. Managed staff of 30.

• Adjunct Faculty

  Williams College

  (Educational Institution; 201-500 employees; Higher Education industry)

  January 1987 — June 1988 (1 year 6 months)

  Departments of Political Science and Sociology, courses on leadership development.

David Yaskulka’s Education

• Williams College

  BA, Philosophy, 1980 — 1984

  Activities and Societies:

  Led numerous student educational organizations. Ran student recycling program. Editor of student political journal. Head waiter at student cafeteria (bottlewasher, not cook).

• Madison Central High School

  1976 — 1980

Additional Information

David Yaskulka’s Websites:

• KOMPOLT
• eBay Giving Works
• My consulting for analysts

David Yaskulka’s Interests:

Reside in Long Valley, NJ with wife Debbie and twin sons.

David Yaskulka’s Groups:

Marketing Chair, Professional eBay Sellers Alliance. PESA is a non-profit trade association comprised of over 800 high-volume eBay sellers generating more than 70 million transactions and $1 billion in eBay sales annually. Appointed by PESA board of directors to spearhead marketing and brand development, including creation of a mission statement, logo, web site, brochure, trade show booth, and all media communications. Recruited top sellers and solutions providers to the marketing committee. Forged strategic philanthropic partnerships, helped create major fundraising events; placed stories and quotations in major media from the Wall Street Journal, NY Times, US News and World Report and Register of London, to CNBC and PBS. Spokesperson for the organization with media and financial analysts. www.gopesa.org.

Former board member of Unitarian Society of New Brunswick and Brookfield Unitarian Universalist Church. Organic Trade Association. Former consultant, Investors' Circle.

•    KIVA
•    World Wildlife Fund
•    American Red Cross
•    Cause Marketing Group
•    Williams Alumni
•    Climate Savers Computing Initiative
•    UU Group

David Yaskulka’s Honors:

Featured in the following books:

-"Internet Riches: The Simple Money-making Secrets of the Online Millionaires" by Scott C. Fox (American Management Association)

-"Secrets of the eBay Millionaires" by Greg Holden (McGraw-Hill)

-"The eBay Billionaires' Club" by Amy Joyner (Wiley Publishing)

-"eBay PowerSeller Million Dollar Ideas" by Brad and Debra Schepp (McGraw Hill)

-eight other books

-APEX Award for Publications Excellence, Grand Award Winner

-Sabre Award, Best Use of Technology for PR

David Yaskulka’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch