
President of www.standard-led.com and www.GreenRetrofitter.com
Greater Los Angeles Area

President of www.standard-led.com and www.GreenRetrofitter.com
Greater Los Angeles Area
I am looking to attract more professionals into my network that have an interest in business development and company growth.
Certifying Apartment Complexes "National Green Apartment Certified"TM and LED Lighting.
(Utilities industry)
March 2009 — Present (9 months)
Established partnerships with #1 and #5 lighting distributors worldwide to carry products.
Sold products to the largest multi-family property in California (2nd largest property in the U.S.)
Institute Google CPC campaigns to attack competition and take away clicks from them. Manage several campaigns and hundreds of keywords.
Established a Google CPC campaign getting clicks between $.06 and $.08. Maintain various campaigns with hundreds of keywords.
Created e-commerce website with high SEO functionality.
Contributed to "Green" social networking site (Greenwala.com) to extend the company's brand.
Organized vendor relationship with Amazon.com to sell products through.
(Real Estate industry)
March 2008 — Present (1 year 9 months)
Apartment Energy Consultants - Manage web design, branding, SEO optimization, and networking activities for company selling various products to multi-family property owners.
Survey properties for efficiency opportunities to lower operating expenses. Draft reports on opportunities. Sell products to property owners. Based on products purchased we then certify the property as being "National Green Apartment Certified" on a 100 point scale
Deliver presentations to various companies, implement sales and marketing strategies, and manage all product lines to drive business growth.
(Education Management industry)
October 2005 — September 2008 (3 years )
Purchased and managed franchise specializing in sales of education-based intellectual property.
Leased retail space, negotiated rental terms, hired and supervised staff of ~10, managed schedules, and handled all HR/ financial paperwork.
Implemented marketing strategies that included traditional and online solutions (e.g. Google Pay-Per-Click). Attracted and retained customers. Trained staff on program administration.
SELECTED ACHIEVEMENTS:
Met with paying parents after every 10 hours of their child's instruction to update them on progress and ingrain the value of our service. Cross sold and up sold at these meetings to increase the length of stay.
Concentrated on relationship management with parents to promote word of mouth advertising. Built a database of over 1,000 email contacts within 24 months. Utilized email marketing to touch customer base weekly with specials and useful educational information.
Placed influencial parents and their children in our print advertising and promotional pieces. These were the folks who others sought out for information going on around town.
Obtained the highest length of stay and billable hours within the KnowledgePoints community. This is attribuited to great customer service, solid product offerings, strong leadership, and cross selling.
Direct mail experience with segmentation of messages and population groups.
Effectively utilized Google CPC campaigns to create leads and draw in customers.
Took marketshare from competition resulting in the closure of two brick and mortar competitors within a 2.5 mile radius.
Created and rolled out Homework Support program nationwide that accounted for up to 70% of daily revenue intake during school year.
Launched 1st Hour Free Try Before You Buy program nationwide.
Led learning center to ranking as #1 customer for KnowledgePoints corporate in terms of revenue dollars. Received Top Producing Learning Center, 2007 award.
(Real Estate industry)
October 2004 — October 2006 (2 years 1 month)
My real estate license hangs at the development firm my late father founded. Daycor focuses on commercial real estate development of office and retail assets.
They also have experience in single family, multi-family, and industrial development and leasing.
(Real Estate industry)
June 2003 — July 2005 (2 years 2 months)
Generated total sales of ~$10 million, including sale of industrial building/land for $3.795 million.
Placed tenants, buyers, and sellers into properties, leveraging knowledge of industrial RE market.
(Educational Institution; 10,001 or more employees; Education Management industry)
August 2002 — June 2003 (11 months)
Managed junior high and high school classrooms for absent teachers at various schools.
Fulfilled teachers' lesson plans and aided students in learning/understanding subject matter.
(Think Tanks industry)
September 2001 — December 2001 (4 months)
Conducted research for Government Affairs department as part of publication "U.S. Greatest Achievements Since World War II."
Economics , 1998 — 2002
I am interested in social networking and using the web to drive business. I enjoy the complexity of the groundswell.
California Apartment Association