Yael Rozencwajg

Thanks for stopping by.

My name is Yael Rozencwajg and I specialise in Digital Marketing since 2003.

Founder, director of YOPPS Digital Media Agency providing digital marketing solutions for international businesses, where we realize high-valued Internet services and develop effective online strategies.

YOPPS' clients range from startups to global industries including global brands (Danone, L’Oréal), startups and small businesses based in Paris, Tel Aviv, London, New York.

I also have the honour of regularly speaking about the Digital Ecosystem and the importance of including Digital Utility in corporations and I'm also teaching at schools of management (HEC Paris, Sciences Po, Chambers of Commerce and Industry in France).

As an entrepreneur, my daily activities are focused on the launch (and the evolution) of digital platforms to become wide evolving social networks and helping online communities to enhance their viral communication.

If you run or manage a business and need help to improve the effectiveness of your digital marketing, feel free to contact me at yr@yopps.com or (+33 183 624 015).

1. Start-ups
2. Entrepreneur
3. New Business Development
4. Digital Media
5. Digital Strategy
6. Web Analytics
7. Website Development
8. Brand Development
9. Online Communities
10. Facebook
11. YouTube

• English

  (Full professional proficiency)

• Hebrew

  (Native or bilingual proficiency)

• French

  (Native or bilingual proficiency)

• Social utility : what really matters now

  • February 20, 2011
  Authors: Yael Rozencwajg

  As soon as we begin to think about social utility we can see in it a kind of experimental activity. But it’s not.
  
  In 2007, Mark Zuckerberg described Facebook as “social utility” rather than a “social network”.

• Just get connected to shape your digital style

  • Yaelsworld.com Digital Marketings Insights
  • May 20, 2011
  Authors: Yael Rozencwajg

  Last week I hosted a training conference on how to increase personal effectiveness through the use of social platforms.
  In the room there were around 80 participants asking to get the most out of online channels.
  I had a great conversation with one of them on how to acquire the best methods to be “digitally engaged” and how to always stay up to date.

• Create, collaborate and make your dreams come true

  • June 2, 2011
  Authors: Yael Rozencwajg

  This post is a call to action dedicated to you.
  Read more on http://yaelsworld.com/create-collaborate-and-make-your-dream-come-true/

• The digital legacy: online expectations, offline experiences

  • November 14, 2011
  Authors: Yael Rozencwajg

  The way technology impacts our environment proves once again that humans are capable to transform themselves from very simple consumers to strong influential and active users.

Websites:

• Yopps Digital Media Agency
• Yael's world
• My Google+ Profile

Interests:

Customer awareness, online collaboration, social media utility, content efficiency, digital education, crossover conversations

Groups and Associations:

• 
  Better Place (Official)
• 
  Brand & Communications Management
• 
  CCIIF: Business & Networking Club
• 
  Connec'Sion
• 
  Connected Marketing Networking Group (afluxstate.com)
• 
  Corporate Communications Executive Network
• 
  European Business Awards
• 
  European SME Week
• 
  FACE - Face-to-face meetings for International Business
• 
  Fans of Mashable
• 
  Fashion Connections
• 
  French American Business Alliance
• 
  Future Social Media
• 
  Girls in Tech - Global
• 
  Global Business & Commerce Network
• 
  Harvard Business Review
• 
  INNOVAHUB Open Innovation and Crowdsourcing
• 
  Jeunes Français d'Amérique
• 
  Monitoring Social Media
• 
  New York Venture Community
• 
  Online Information Conference
• 
  Online Word of Mouth Marketing Group (OWOMMG)
• 
  Paris Social Media
• 
  Prestige & Luxury Brands
• 
  Public Relations (PR)
• 
  SEOmoz
• 
  Social Media Advertisers (socialAdv.com)
• 
  Social Media Influence
• 
  Social Media Marketing Mavens
• 
  Social@Ogilvy
• 
  TEDxTelAviv
• 
  TechAviv
• 
  The Masa Israel Community
• 
  Web 2.0 Expo
• 
  Women 2.0
• 
  Yopps France Business Group
• 
  Young Entrepreneurs Initiative - YEi Partners
• 
  adtech London
• 
  eMarketer
• 
  eMarketing Association Network
• 
  facebook innovators Innovation & Creativity Face Book Network
• 
  twitter innovators Innovation & Creativity Network of Tweeters

Honors and Awards:

VIVENDI Group honored YOPPS as one of the most innovative social projects of the year 2008.
YOPPS was elected by the French micro credit organization "ADIE" as one of the most innovative small business founded by a woman entrepreneur in the Year 2006.