Bill Yackey

Current

Editor, Digital Signage Today at NetWorld Alliance

Past

Public Relations Intern at New West

Education

Spalding University
University of Kentucky

Recommended

6 people have recommended Bill

Connections

500+ connections

Industry

Online Media

Websites

My Company

Bill Yackey’s Summary

Upcoming digital signage trips:

- KioskCom/Digital Signage Show Europe, Sept. 2009
- OVAB Digital Out-of-Home Summit, Oct. 2009
- KioskCom/Digital Signage Show New York, Nov. 2009
- Digital Signage Expo Las Vegas, Feb. 2010
- EHX, March 2010
- Screen Media Expo Europe, April 2010
- National Assocation of Broadcasters Expo, April 2010
- China Digital Signage Show, Shanghai, June 2010

Past speaking/moderating appearances:

- Screenmedia Europe Expo, April 2009
- Digital Signage Expo, Feb. 2009
- Building Your Digital Signage Business Summit, Nov. 2008
- KioskCom Europe, Oct. 2008
- Digital Signage Expo, Feb. 2008

Bill Yackey’s Specialties:

Expertise in happenings and developments in the digital signage and Digital Out-of-Home (DOOH) industries. Journalist, industry commentator and speaker with published pieces on topics such as:

-Digital Merchandising and In-store Media
-Advertising on digital media networks
-Display technology trends
-Networking Digital Screens
-Digital Signage in the Hospitality, Transportation and Public sectors
-Distribution channels for pro A/V supplies
-Scaling large screen networks

Bill Yackey’s Experience

Editor, Digital Signage Today

NetWorld Alliance

(Privately Held; Online Media industry)

January 2007 — Present (2 years 11 months)

•Increased site traffic by more than 200 percent.
•Written and published more than 30 white papers on digital signage implementation strategy.
•Invited to speak at numerous industry tradeshows both nationally and internationally, including Digital Signage Expo, Screen Media Expo Europe, KioskCom (Las Vegas and Europe) and Strategy Institute Conferences.
•Initiate, build and nurture strategic relationships with C-level executives at the industry’s largest and most influential companies, such as Cisco, NEC, LG, Samsung, Scala, BroadSign and Ingram Micro.
•Proven ability to manage and lead diverse teams of people in different locations to achieve common objectives, such as, webinars, industry reports, speaker panels, industry guides and editorial content.
•Received the NetWorld Alliance Publisher’s Award and Thoroughbred Award in 2008 for extraordinary achievement.
Public Relations Intern

New West

(Privately Held; Public Relations and Communications industry)

August 2006 — November 2006 (4 months)

Tracked media and prepared monthly reports for clients; pitched media for client events and product launches to local outlets; prepared RFPs and press kits for clients; aided in planning a 300 person community benefit dinner; aided in ad development, marketing plan design and performed general account service.

Bill Yackey’s Education

Spalding University

M.S. , Business Communication , 2007 — 2009
University of Kentucky

B.A. , Journalism , 2003 — 2006

Activities and Societies:

Minor: French. Delta Sigma Phi Fraternity. Men's Chorus and Acoustikats a cappella group.