Principal at Spring Creek Group
Greater Seattle Area
- Current
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- Principal at Spring Creek Group
- Coach - USA RUGBY DIII at Seattle Quake Rugby Football Club
- Co-Founder at Darn Hot Peppers, LLC
- Past
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- Owner at Areté Analytics
- Planning Director at Publicis
- Director of Marketing at PhotoWorks.com an American Greetings Company
- eCRM Strategist at AQUANTIVE, INC
- Marketing Manager at RealNetworks
- Sr. Manager Biz Dev at uBid.com
- Package Car Driver at United Parcel Service
- Rugby Bum, ocasional student at CARFU
- Education
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- The John Marshall Law School
- Rockford College
- Recommended
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4 people have recommended Xavier - Connections
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341
connections
- Industry
- Internet
Xavier Jimenez’s Summary
I'm a digital native, on the web since '89, and over the last few years I've been working with fortune 1000 brands to consult on web analytics, drive marketing process improvements and develop digital technology strategies.
I'm also a Rugby Coach and player, having played with many well respected clubs including The Seattle Quake, Old Puget Sound Beach, Chicago Lions and Rockford Ravens.
Xavier Jimenez’s Specialties:
- Social Media Measurement and Management
- Interactive planning and new media optimization
- Web Analytics measurement strategy
- Data-driven strategies & tactics
- Web-based dynamic pricing ecosystems
- Streamlining operations using technology
- CRM
Xavier Jimenez’s Experience
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Principal
Spring Creek Group
(Privately Held; Marketing and Advertising industry)
May 2009 — Present (7 months)
As Principal and Analytics Practice Head I am tasked with untangling some of the most difficult challenges in our industry such as; tracking, cataloging and measuring the performance of the Social Media Marketing efforts of our fortune 500 clients. This includes monitoring and measuring content “out there in the social web", including online video, mobile advertising, widgets, blogs, social networks, and other user generated content.
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Coach - USA RUGBY DIII
Seattle Quake Rugby Football Club
(Non-Profit Organization Management industry)
December 2005 — Present (4 years )
Lead a team of 40 Men to learn and compete in the Pacific Northwest Rugby Union as "The Quake" and play the game of rugby football. The Quake is non-profit, community-based, amateur athletic organization focused on providing opportunities for learning and playing competitive Rugby to communities traditionally underrepresented in the sport, including gay men and men of color.
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Co-Founder
Darn Hot Peppers, LLC
(Internet industry)
February 2003 — Present (6 years 10 months)
Established in 2003 as a producer and seller of hot pepper products via its farm store & local farmers markets. Wrote business plan and built website (www.darnhotpeppers.com) to increase sales and brand awareness.
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Owner
Areté Analytics
(Internet industry)
January 2007 — May 2009 (2 years 5 months)
Work with small and large technology companies to drive online experience planning, new media measurement and online marketing strategy using innovations in web analytics.
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Planning Director
Publicis
(Public Company; PUB; Marketing and Advertising industry)
May 2007 — August 2008 (1 year 4 months)
Manage the optimization of interactive direct response advertising plan for the T-Mobile account. Managed agency partners in the development and use of data-driven strategies and tactics that measure and analyze interactive and emerging media technologies.
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Director of Marketing
PhotoWorks.com an American Greetings Company
(Public Company; Internet industry)
2004 — September 2006 (2 years )
Led the strategic planning, media planning and media buying disciplines. Hired and led a team of marketing professionals to test track and analyze company key performance indicators and make appropriate adjustments in order to manage and deliver on sales, branding and product development goals. Led/coached 4 FTE’s.
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eCRM Strategist
AQUANTIVE, INC
(Internet industry)
March 2004 — August 2004 (6 months)
Directed retention marketing initiatives for the agency and participated in developing new business. Managed the data-based marketing and customer retention marketing programs for the David’s Bridal account.
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Marketing Manager
RealNetworks
(Public Company; RNWK; Computer Software industry)
January 2003 — February 2004 (1 year 2 months)
Led team of analysts to plan, build and operate Email marketing programs for RealNetwork’s content partners. Successfully launched rollingstone.com and Rhapsody music service eCRM programs. Coauthor of company CAN SPAM policy and acted as technology consultant to company legal department in all areas of CAN SPAM compliance.
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Sr. Manager Biz Dev
uBid.com
(Public Company; Internet industry)
July 1998 — February 2003 (4 years 8 months)
Led a team of 4 employees to develop sales and marketing programs to drive new product category sales. Scoped, launched and managed company direct marketing, Email marketing and retention marketing programs.
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Package Car Driver
United Parcel Service
(Public Company; UPS; Financial Services industry)
September 1993 — August 1998 (5 years )
Worked full time while completing undergraduate degree in Philosophy.
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Rugby Bum, ocasional student
CARFU
(Internet industry)
August 1990 — July 1993 (3 years )
Floated through the midwest for a bit while learning how to play Rugby in the Chicago Area Rugby Football Union.
Xavier Jimenez’s Education
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The John Marshall Law School
1998 — 1999
Abandoned the study of law for the study of happiness
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Rockford College
B.A. , Philosophy , 1993 — 1997
Emphasis: Science, Technology and Social Change
Additional Information
Xavier Jimenez’s Interests:
Philosophy, Rugby and Chile Peppers
Xavier Jimenez’s Groups:
Member - Web Analytics Association
Member - USA Rugby
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RealNetworks Alumni -
MobilOpen :: the mobile business group -
Community 2.0 -
rugby addicts
Xavier Jimenez’s Honors:
Boston Marathon Finisher
Xavier Jimenez’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- getting back in touch
