Head of Marketing, AVIS U.K.
United Kingdom
- Current
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- Head of Marketing and Partnerships at Avis Rent a Car
- Past
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- e-Commerce Marketing Manager at Avis Rent A Car
- Senior Consultant at FullSIX Ltd
- Senior Consultant at Fi System
- Senior Consultant at Gemini Consulting
- Education
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- Ecole Nationale Superieure des Mines de Nancy
- Recommended
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3 people have recommended Xavier - Connections
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139
connections
- Industry
- Leisure, Travel & Tourism
- Websites
Xavier Vallee’s Summary
• Received the SOCAP Award for Innovation in Customer Service for our We Try Harder 2.0 strategy
• Turned around Direct Revenue for AVIS UK by step changing its marketing capabilities and strategy, and positioning Avis as the leader online
• Developed and marketed successful products proposition for a range of industries: financials services, car hire, telecoms, charities
• Regular speaker at marketing and travel industry events
• International experience (UK, France, Morocco and Egypt) on a wide range of responsibilities and industries
Xavier Vallee’s Specialties:
Project & Program Management, Business Transformation
Corporate Turnover
Consumer segmentation, Competitive strategy development,
Consumer needs analysis, Web channel development, Revenue Management
Digital and Tradional Marketing strategies, ATL & BTL
Process Re-Engineering, Change Management
Xavier Vallee’s Experience
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Head of Marketing and Partnerships
Avis Rent a Car
(Public Company; 10,001 or more employees; Leisure, Travel & Tourism industry)
January 2006 — Present (2 years 5 months)
Member of the leadership team in charge of turning around Avis UK. =
Lead team of 12 to drive Marketing, revenue and profit from our Direct customers and Partnership accounts
Responsibilities include:
o Direct Sales to consumers (> £40M).
o Pan-European partnerships (> £70M). Accounts managed include British Airways, Virgin Atlantic, Hilton, Tesco, Flybe, and Shell
o Product development and management.
o Consumer research/ insight/ feedback
o Website, SEO, PPC, on/off line advertising
o Launched the We Try Harder 2.0 initiative. It is a the combination of UGC and sentiment measurement, management of customers on external websites and the first ever Blog in the industry: WeTryHarder.co.uk. -
e-Commerce Marketing Manager
Avis Rent A Car
(Public Company; 5001-10,000 employees; Leisure, Travel & Tourism industry)
March 2005 — January 2006 (11 months)
Managed a team of 2 marketing executives. We were in charge for all e-commerce activities for the UK market on the B2C and B2B segments, and for the revenue generated online for our direct and partnerships customers.
Increased online sales by 22% year on year and increased internet channel share by 5% points year on year -
Senior Consultant
FullSIX Ltd
(Public Company; 11-50 employees; Internet industry)
March 2003 — March 2005 (2 years 1 month)
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Senior Consultant
Fi System
(Internet industry)
2000 — 2002 (2 years)
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Senior Consultant
Gemini Consulting
(Internet industry)
1997 — 2000 (3 years)
Xavier Vallee’s Education
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Ecole Nationale Superieure des Mines de Nancy
Computer Science, Production 1994 — 1997
Additional Information
Xavier Vallee’s Websites:
Xavier Vallee’s Groups:
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World Tourism Network member
Xavier Vallee’s Honors:
Regular speaker at marketing and travel industry events on topics relating to web 2.0 and how businesses can exploit the social networking phenomenon to build their brands and their bottom line
• Ad-tech London 2007
• Marketing Week conferences 2007 (Word of Mouth management and CRM in Travel)
• Eye for Travel – Sales and Marketing Europe (Berlin October 2007)
• Eye for Travel – CRM in Travel (London May 2008)
• E-Tail Europe (London June 2008)
• CRM in a Disloyal World (April 2008)
Xavier Vallee’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
