Xavier Patau

Xavier Patau

Creative Director at Abilbo/Abcn, Owner at paraphernalia.tv and founder haiku-media

Barcelona Area, Spain

Current
  • Creative Director at Abilbo/Abcn
  • Owner at paraphernalia.tv
Past
  • Senior Usability Consultant at UserLab, la Salle/Ramón Llull University
  • Usability engineering and creativity teacher at La Salle/Ramón Llull University
  • Usability Director at inout tv (techfoundries group)
  • Co-Founder,Creative & Strategy Director, Usability Consultant at Haiku Media
  • Art Director at Briefing
  • Typography and new media teacher at Elisava
  • Art Director at KGB & cia
Education
  • Universitat Pompeu Fabra
  • Escola Superior de Disseny Elisava
  • Escola d'Arts i Oficis Llotja de Barcelona
Connections
136 connections
Industry
Marketing and Advertising
Websites

Xavier Patau’s Summary

I am a creative director and multimedia designer. I have worked in several advertising agencies and design studies, having formed part and directing equipment with high creative level and of exigency.

The last years I have specialized in creativity and applied design to new media, as in Web and interactive television. In addition, I have developed to processes related to usability engineering and development multimedia.

My anxious personality has taken to me to experiment in fields like music, the photography, the programming… During seven years I have arranged my work with teaching in several universities of matters like creativity, graphic design and usability engineering.

Something had to be the wire of all this. I believe that it is the necessity that I must to communicate ideas, using for it any type of support.

Xavier Patau’s Specialties:

Creativity.
Art direction.
Interactive television.
Consultancy in Usability Engineering .
Multimedia development.


Xavier Patau’s Experience

  • Creative Director

    Abilbo/Abcn

    (Privately Held; 11-50 employees; add; Marketing and Advertising industry)

    March 2005Present (4 years 5 months)

    Creative and strategic planning based on client’s marketing objectives, conceptualization, and supervision of quality and team workflow leadership.

    Main clients: Generalitat de Catalunya, Partit dels Socialistes de Catalunya, Coac, Caja de Ahorros del Mediterráneo, Turisme de Catalunya, Grupo Rba, Barcelona Activa, Copca-Cidem, Egeda, Mnac.

  • Owner

    paraphernalia.tv

    (Music industry)

    September 2004Present (4 years 11 months)

    We are a multimedia singular and surprising company. We specialize in creativity, direction of art, consultancy in usabilidad, composition, arrangements and musical edition...

    Main clients: Activa multimedia, Fete textil, Baobab, Ajuntament de Mataró, Casa de la Música Popular...

  • Senior Usability Consultant

    UserLab, la Salle/Ramón Llull University

    (Educational Institution; 51-200 employees; Research industry)

    20032005 (2 years)

    I helping provide to la Salle University with a unique User Lab, still referenced all along Europe several years later its creation.

    Main clients: Infojobs, Conei, Generalitat de Catalunya Goverment, "la Caixa" banking services, TV3 catalonian television, Braun ...

  • Usability engineering and creativity teacher

    La Salle/Ramón Llull University

    (Telecommunications industry)

    April 2000September 2005 (5 years 6 months)

    I want to think that my years of teaching helped some persons to acquire knowledge that will allow them to turn into better professionals. And also they amused themselves doing it...

  • Usability Director

    inout tv (techfoundries group)

    (Broadcast Media industry)

    20022003 (1 year)

    Two years imagining as it will be the television and the hearth of the future is a luxury that I will never be able to value for his measured joust.

    My contribution from the world of the creativity, the usabilidad and the graphic design of interfaces from the think tank of the company turned out to be a very interesting and enriching challenge.

  • Co-Founder,Creative & Strategy Director, Usability Consultant

    Haiku Media

    (Privately Held; 11-50 employees; Marketing and Advertising industry)

    20002002 (2 years)

    To found a company is something complicated. In my case it was simple, since I was provided with the best team who should imagine.

    Big creative with that we invent a new way of understanding the business the interactive advertising.

    Main clients: Editorial Planeta, Dorna, geoplaneta

  • Art Director

    Briefing

    (Privately Held; 51-200 employees; Financial Services industry)

    19982000 (2 years)

    It was a luck to be a part of firstly interactive agency of the country. Many of my partners are now out-standing creative, with them we invent new ways of making something very ancient: to communicate.

    Main clients: "la Caixa", Nestlé,

  • Typography and new media teacher

    Elisava

    (Graphic Design industry)

    19952000 (5 years)

    A perfect occasion to take the pulse to the young talents of the graphic design, to learn of them and to try to transmit passion for the world of the graphic design and the creativity.

  • Art Director

    KGB & cia

    (Marketing and Advertising industry)

    19941998 (4 years)

    Responsibility in the direction of art of the principal campaigns. Qualitative control of the providers. Coordination and pursuit of the flow of work of the teams of graphic designers of the agency.

    Main clients: Katia, Esselte, Turisme de Barcelona, BJC


Xavier Patau’s Education

  • Universitat Pompeu Fabra

    Master , Creativity, Interaction and New Media , 19941995

    Activities and Societies:
    Conference at Emma Forum '95 (Stuutgart. Germany).
  • Escola Superior de Disseny Elisava

    Graphic Design and Art Direction 19901994

    Activities and Societies:
    I was a Typography Creativity and New Media teacher at this University for five years (1995-2000)
  • Escola d'Arts i Oficis Llotja de Barcelona

    Graphic Design and Art Direction 19901994


Additional Information

Xavier Patau’s Websites:

Xavier Patau’s Interests:

music and comics.

Xavier Patau’s Groups:

  •    inusual
  •    the Design & Emotion Society
  •    Revedia Group - Internet Retailer, Interactive Media, Online Brand Marketing Professionals Only.
  •    Barcelona Professionals
  •    International Council of Graphic Design Associations
  •    AIGA | the professional association for design
  •    El modelo de la Nueva Agencia

Xavier Patau’s Honors:

First prize at IGC awards for "user lab, laboratorio de usabilidad de la salle (Universidad ramón llull)". 2005

Finalist at "el Sol" de San Sebastian for "serratarres web site". 2002

Fist prize at AUI awards (asociación de usuarios de internet de españa) for geoplaneta.com. 2000

Finalist at "Líderes de marketing 28º edición del Club de Marketing de Barcelona" awards. 1998

Finalist certificate at new york awards for "Turisme de barcelona". 1997

Exhibit Laus award in typography design. 1997

First prize at Anuaria awards. 1997

Finalist at Anuaria awards. 1996

First prize at Anuaria awards. 1996


Xavier Patau’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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