United States
- Current
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- Group Regional Director - Latin America at Starcom MVG
- Past
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- Director Digital Media - Ogilvy West (Los Angeles) at Ogilvy & Mather
- Director Neo@Ogilvy - Latin America at (Neo@Ogilvy) Ogilvy One Worldwide
- Founder at Media Consulting Inc
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- Marketing and Advertising
Xavier Mantilla’s Summary
Currently Group Regional Director for Latin America for Starcom MediaVest Group, part of Publicis Group. Starcom is the largest global media agency, and our work in Latin America is to bring best of breed to our clients as well as to always think creatively outside the box.
Before joining I headed the Neo (Media Group) at Ogilvy West, Los Angeles - a holistic agency where all Ogilvy companies (OgilvyOne, Ogilvy and Mather, OgilvyAction, OgilvyPR) are all under one roof and one team, so there is no above-the-line (ATL) or below-the-line (BTL), there is just a team of professionals working to make clients brands grow.
While at Ogilvy I launched Neo@Ogilvy - a full service digital marketing agency within the Ogilvy group of companies. I was responsible for Neo growth in Latin America as well as looking to create business opportunities within the Ogilvy family of companies.
I have experience with ad serving technology, online media planning, media negotiation and media buying. Monetizing online properties, sponsorships for portals and web sites.
Speaker at Brazilian and Argentine IAB, as well as Brazilian Advertisers Association and Argentine Advertisers Association
Post click transaction planning and tracking for US largerst financial institution, as well as US number one cruise line
Behavioural analyis and ad serving with profile server for ROI based campaigns
Created the first US Hispanic online network while director of Latin for 24/7 Media in 1997
