Social Media Marketing
San Francisco Bay Area
- Current
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- Founder and CEO at HyveUp
- Past
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- Marketing Project Manager at Venus Software Corporation
- Communication executive intern at ECPM USA
- Communication assistant intern at Atlanta
- Education
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- ISCOM Paris
- Université de Toulouse-le-Mirail (Toulouse II)
- ISCOM Paris
- Recommended
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2 people have recommended Xavier - Connections
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138
connections
- Industry
- Internet
- Websites
Xavier Vespa’s Summary
RSS, retweet, widgets, SEM, online privacy, apps... If these words don't mean much to you, that's when I become useful.
I have hands-on experience creating a Social Media presence from scratch, growing a community, and attracting qualified leads.
The last two years of my professional growth were spent bootstrapping HyveUp, a creative Social Media agency. Aside from the basic business administration skills required, my role included managing a direct marketing approach to maximize lead generation, optimizing the site's visibility through a consistent SEO strategy, and extending the visibility of the blog through the streams of social networks.
HyveUp was contracted for various Social Media-related tasks: Blogging, Social Media campaigns, screencasting...
Today, HyveUp's blog ranks in the 5 to 10K unique visits per month, the HyveUp's channel on Youtube cumulated +30,000 views, and HyveUp generates thousands of connections across a plethora of social networks.
My goal is to create, manage, or be part of a team specialized in the creation of innovative marketing campaigns utilizing new Web/mobile technologies.
Xavier Vespa’s Specialties:
blogging, social networks, social media, sem, account management, campaign management, youtube
Xavier Vespa’s Experience
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Founder and CEO
HyveUp
(Internet industry)
January 2007 — Present (2 years 11 months)
HyveUp is a Social Media consulting company. Central to the company is the blog, which demonstrates HyveUp's ability to use SEO best practice and social networks to grow. HyveUp is also +100 video interviews with Founders of Web 2.0 startups, and a Youtube channel that generated +30,000 views since creation.
Responsibilities:
- Writing content, blogging (+500 posts in 2 years).
- Defining the keyword strategy of the blog for SEO performance.
- Leveraging social networks such as Twitter and Facebook to expand the distribution of content.
- Video editing, Youtubing, and video SEO.
- Handling bidding CPC, CPM and PPP campaigns.
- Lead generation, sales, and account management. -
Marketing Project Manager
Venus Software Corporation
(Privately Held; Information Technology and Services industry)
March 2007 — December 2007 (10 months)
Organize an online viral communications to build brand awareness of Venus Software Corporation in the San Francisco Bay Area.
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Communication executive intern
ECPM USA
(Think Tanks industry)
June 2006 — September 2006 (4 months)
Designed a communication plan.
Set up a media strategy.
Built up press contacts.
Proved basic graphic design skills on advertising creation. -
Communication assistant intern
Atlanta
(Events Services industry)
February 2006 — April 2006 (3 months)
Was trained to organize a medium size conference (150-200 people) : logistics, partnership development, press relations.
Xavier Vespa’s Education
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ISCOM Paris
Bachelor degree , Marketing, PR , 2005 — 2007
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Université de Toulouse-le-Mirail (Toulouse II)
licence , social & cross-cultural psychology , 2001 — 2004
- Activities and Societies:
- Developed a very specific scientific approach of human interactions.
Enhanced my understanding of individual motivations through social constructions.
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ISCOM Paris
Bachelor Degree , Marketing/Communications
Additional Information
Xavier Vespa’s Websites:
Xavier Vespa’s Interests:
new technology, social networks, blogs, screencasts, youtube, search engines, video, parenting, rollerblading, the food and beverage industry
Xavier Vespa’s Groups:
SF NewTech MeetUp
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FrenchWeb.fr - le groupe des professionnels du net francophone -
Silicon Valley NewTech Meetup -
ISCOM PARIS
Xavier Vespa’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
