Founder and President, Siren Interactive Corporation
Greater Chicago Area
- Current
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- Founder and President at Siren Interactive Corporation
- Past
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- Founder and Partner at Spellbinders
- Account Manger at VideOcart
- Consultant at William M Mercer
- Education
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- Indiana University Bloomington
- Recommended
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7 people have recommended Wendy - Connections
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265
connections
- Industry
- Online Media
- Websites
Wendy White’s Summary
Wendy White is President of Siren Interactive, an eMarketing agency that focuses on helping niche pharmaceutical brand marketers use the power of the web to manage their online presence and establish relationships with patient and professional audiences.
Wendy launched Siren in 1999 and has driven its impressive record of growth with an uncompromising commitment to excellence. Her individual principles are centered on leadership, rational decision-making, willingness to embrace productive change and the development of employees. Wendy’s prior experiences include entrepreneurial ventures, consulting for a major service firm, account direction with an internet start-up and freelance multi-media production.
Wendy earned a Bachelor's degree in Quantitative Business Analysis from Indiana University. She is an outgoing public speaker and has spoken in multiple venues across the country. Wendy’s most popular topics include pharmaceutical industry eMarketing imperatives and best practices for customer acquisition and search engine optimization, building trust relationships and community online, and results measurement through web analytics.
She leads global Internet Initiatives and eStrategy for the Healthcare Businesswomen's Association (HBA) and is currently President Elect of the HBA Chicago Chapter, Trustee of the Boys and Girls Club for the Union League Club of Chicago and Director-at-Large on the board of the Family Service Center.
For more information, read Wendy’s blog at "http://sirensong.sireninteractive.com/"
Wendy White’s Specialties:
Pharmaceutical industry eMarketing, Customer acquisition, Building trust relationships and online communities, Results measurement through web analytics, eMarketing, SEM, SEO, Online PR, Web Analytics, eStrategy
