Morten E. Wulff

Current

Co-Founder & Board Member at TraceWorks.com
Co-Founder & Chairman at Wulffmorgenthaler.com

Past

Co-Founder & Board Member at SponsorHelp.com
Executive VP, Business Development at Bang & Bang A/S

Education

University of Copenhagen
Zahles Gymnasium
Rygaards Skole

1 more...

Recommended

13 people have recommended Morten E.

Connections

368 connections

Industry

Computer Software

Websites

Morten E. Wulff’s Summary

The last few years have been about these two crazy projects:

• TraceWorks.com
Producer of SaaS solution Headlight - a great web business application (SaaS) for creating more effective marketing teams and agencies. Notable customers would be: KLM Airlines, E*trade, Lego and many more. 125% topline growth 4 years in a row = makes me fucking proud. Our aim: To be the next salesforce.com in 3 years from now.

• Latest announcements:

April 2007
Voted "Top 100 young business talent" by magazine, BNY.

May 2007
Nordic Venture Partners invest USD 5.1m in TraceWorks.

Nov 2007
Nordisk Film A/S acquire minority stake in Wulffmorgenthaler.

• Wulffmorgenthaler.com
Among the best comic strips since Gary Larson. Just my opinion. I'm one of the 3 Founders. Notable achievements include:

1. 100.000+ DVDs sold in 2006 (Dolph and Rocco etc.)
2. 1 mio+ online readers every month
3. 25 animations to MTV INTERNATIONAL
5. 20.000 Calenders sold 2007

• Last 3 years Speaking Events include:

- Red Herring, 2007 - Kyoto, Japan
- IBC EUROFORUM, 2007, Copenhagen, Denmark
- Mediestrategi Dagen, 2007, Copenhagen, Denmark
- New Media Days, 2006 - Copenhagen, Denmark
- Reboot7, 2005 - Copenhagen, Denmark
- OME Spain, 2005 - Mallorca , Spain
- NetMarketing, 2004 - Eiffel Tower, France

Morten E. Wulff’s Specialties:

As a visionary strategist I spent most of my time networking with resourceful people, reading their blogs and flicking through books. It's fun - but I take it very serious.

As a business man I do the same + making decision accordingly.

Management-wise I simply follow my instinct while expecting the world from my colleagues.

Morten E. Wulff’s Experience

Co-Founder & Board Member

TraceWorks.com

(Privately Held; 11-50 employees; Computer Software industry)

November 2002 — Present (7 years 2 months)

As "Chief Visionary Officer" my responsibility is to drive business- and product innovation and to manage and motivate 25+ co-workers.

Headlight is what leading CMOs have been waiting for ... but didn't believe was possible. Silly people!
Co-Founder & Chairman

Wulffmorgenthaler.com

(Entertainment industry)

January 2002 — Present (8 years )

As Chairman my responsibility is to evaluate and define strategic guidelines for the company. I think 2008/2009 will bring huge international attention our way.
Co-Founder & Board Member

SponsorHelp.com

(Privately Held; 1-10 employees; Internet industry)

January 2001 — January 2004 (3 years 1 month)

Board Member assisting with defining the short term go-to market strategy and the longer term business strategy.
Executive VP, Business Development

Bang & Bang A/S

(Privately Held; 11-50 employees; Computer Software industry)

November 1999 — March 2002 (2 years 5 months)

Head of "International Business Development". Focus on B2B marketing strategies and ROI analysis. Responsible for these accounts; Saxo Bank A/S, Song Networks (now owned by TDC A/S).

Additional Information

Morten E. Wulff’s Websites:

Morten E. Wulff’s Interests:

I love movies and I actually studied it for many years at college. This fascination somehow drove my interest towards media in general and new digital media in particular. Otherwise I guess topics that interest me could be: * Entrepreneurship * Theory of networks (six degrees / wisdom of crowds) * Viral marketing (blogosphere, community sites) * Web2.0 (more of the same :) * Open Innovation And people who fascinate me could be: * Multiple entrepreneurs like Morten Lund, Janus Friis. * Media personalities like: Seth Godin, Jason Fried. * Comedians like Steven Wright, Steve Martin. * Freaks like David Hasselhoff and Steve Irwin. BTW: I have no particular interest in Pretzels.