Grzegorz Wszelaczynski

Current

• Internet communications coordinator at OPERON Wydawnictwo Pedagogiczne
• Marketing Consultant at Oliwska Grupa Konsultingowa
• Owner at Marketing Wszelaki

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Past

• Marketing & PR Manager at TS Invest
• Brand Manager at Young Digital Planet
• Product Marketing Manager at Young Digital Planet

• Documentation specialist at Young Digital Planet
• Editor at Trojmiasto.pl
• Lecturer's Assistant at Warsaw School of Social Psychology

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3 more...

Education

• Wyzsza Szkola Psychologii Spolecznej w Warszawie
• Politechnika Gdanska

Recommended

4 people have recommended Grzegorz

Connections

130 connections

Industry

Marketing and Advertising

Grzegorz Wszelaczynski’s Summary

Creative and bold marketeer, willing&ready to cope with international/multicultural working environment and keen on undertaking missions impossible.

Career goal:

To create and manage integrated marketing communication systems and strategies for the global brands.

Grzegorz Wszelaczynski’s Experience

• Internet communications coordinator

  OPERON Wydawnictwo Pedagogiczne

  (Publishing industry)

  October 2009 — Present (2 months)

• Marketing Consultant

  Oliwska Grupa Konsultingowa

  (Management Consulting industry)

  July 2009 — Present (5 months)

  I provide advice, coaching and seminars to the customers.

• Owner

  Marketing Wszelaki

  (Marketing and Advertising industry)

  February 2009 — Present (10 months)

  Experienced marketing manager for hire

• Marketing & PR Manager

  TS Invest

  (Real Estate industry)

  February 2009 — May 2009 (4 months)

  Achievements:
  - being bold enough to become a marketing manager of the building company in the middle of not-so-good-market-prosperity !!!
  - introducing the new company website
  
  Responsibilities:
  - managing and supervising client's marketing projects with the aim to finish and deliver the existing projects (www, promotional mailings, BTL & ATL creations etc.)
  - execution of media-plan, cooperation with media
  - managing relations with cooperating companies - creative & PR agencies, printing shops etc.

• Brand Manager

  Young Digital Planet

  (Privately Held; E-Learning industry)

  April 2008 — December 2008 (9 months)

  Achievements:
  - I have co-managed the launch of yTeach.co.uk brand on the UK market.
  
  Responsibilities:
  - creation and management of communications strategy for the new and existing brands,
  - marketing team management,
  - marketing budget management,
  - market research,
  - coordination of trade marketing activities (trade shows, promotional
  materials),
  - cooperation with external advertising agencies (creative briefing – BTL, ATL and Internet, relationship management),
  - consultancy in areas of marketing communications and strategy to
  company’s subsidiaries and partners in multiple markets,
  - creation of press releases,
  - media relations (interviews for EuroNews, The International Herald
  Tribune),
  - company’s representative at the industry gatherings (speech for the Association of Educational Publishers at the Frankfurt Book Fair, NAACE conferences).

• Product Marketing Manager

  Young Digital Planet

  (Privately Held; E-Learning industry)

  June 2007 — April 2008 (11 months)

  Achievements:
  - I have co-created the concept of the yTeach.co.uk product and brand.
  
  Responsibilities:
  - creation of the new products and ideas,
  - managing the products’ lifecycles,
  - market research,
  - monitoring of competitors,
  - support to the sales department (participation in numerous trade negotiations both at the trade shows and on the customers’ ground),
  - creation of promotional materials,
  - cooperation with external advertising agencies,
  - coordination of company’s products trade show appearances.

• Documentation specialist

  Young Digital Planet

  (Privately Held; E-Learning industry)

  November 2006 — June 2007 (8 months)

  Achievements:
  - I have created the consistent model of the product documentation.
  
  Responsibilities:
  - creation of the usable documentation for the IT products,
  - creation of the ISO documentation for the medical IT products,
  - .consultancy to company’s customers in area of product usability.

• Editor

  Trojmiasto.pl

  (Online Media industry)

  January 2003 — October 2006 (3 years 10 months)

  Achievements:
  - I have successfully run the section of the Internet portal for three years.
  
  Responsibilities:
  - writing articles and press releases,
  - keeping the consistency of the materials published within the portal
  section,
  - servicing B2B customers (copywriting, correspondence, running the PR campaigns on media side),
  - moderation of portal forums.

• Lecturer's Assistant

  Warsaw School of Social Psychology

  (Educational Institution; Higher Education industry)

  October 2005 — June 2006 (9 months)

  Responsibilities:
  - help to the lecturer of statistics and methodology thorought the teaching process.
  - running the e-learning course,
  - help to the fellow students.

Grzegorz Wszelaczynski’s Education

• Wyzsza Szkola Psychologii Spolecznej w Warszawie

  2003 — 2008

  Master of Arts in Psychology - market and consumer psychology expert

• Politechnika Gdanska

  none (unfinished) , Naval Architecture , 1997 — 2001

Additional Information

Grzegorz Wszelaczynski’s Groups:

•    GoldenLine
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    ICT in Education Professionals

Grzegorz Wszelaczynski’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
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