Bill Snyder

Current

• General Manager at We-Care.com
• Nonprofit Liaison at Didit
• Marketing and Interactive Copywriter (Self-employed)

• Journalist (Self-employed)

see less...

1 more...

Past

• Brand and Web Manager at NYLC
• Publications and Web Editor at American Composers Forum
• Managing Editor at Twin Cities Revue

see less...

Education

• Virginia Polytechnic Institute and State University

Recommended

3 people have recommended Bill

Connections

357 connections

Industry

Online Media

Websites

• My Company
• My Website

Bill Snyder’s Summary

I’m an internet strategist, copywriter, and product manager who’s worked in interactive for more than a decade.

Need compelling copy? I'm here. Need all of your site's content planned out? I can do that. Need to develop and implement a comprehensive strategy leveraging interactive tools to meet your marketing and communications needs? That's what I love to do best.

I'm a communications guy, and interactive technologies are my medium of choice. In other words, I can geek out like the best of them, but for me, it's not the technology but how it's used. I'm fascinated by the ways people communicate and how technology is continually changing that process. That fascination fuels my work.

Core Assets
• A track record of leading high-end web projects.
• In-depth knowledge of interactive trends and emerging technologies, including social media.
• Proficiency in messaging, writing, editing, and strategic communications.
• Extensive journalistic experience and a knack for telling a story.
• Strong project-management skills.
• A solid grasp of usability issues and best practices.
• The ability to adapt quickly to new environments, challenges, and technologies.

As a footnote: I'm currently looking to move back to NYC (though I will also consider opportunities in Boston, D.C., San Francisco, and the Twin Cities).

Bill Snyder’s Specialties:

• Internet Strategy
• Content Strategy
• Interactive Copywriting and Editing
• Content Management
• Product Management
• Online Marketing and Communications Strategy
• Messaging

Bill Snyder’s Experience

• General Manager

  We-Care.com

  (Privately Held; 1-10 employees; Online Media industry)

  2008 — Present (less than a year)

• Nonprofit Liaison

  Didit

  (Privately Held; 51-200 employees; Online Media industry)

  2008 — Present (less than a year)

• Marketing and Interactive Copywriter

  Self-employed

  (Self-Employed; Myself Only; Online Media industry)

  1996 — Present (12 years)

  I’m the person clients called in for the tough situations, whether it was helping a start-up company define its voice; articulating a message that defied words; providing effective, web-specific copy; improving website usability through innovative functional copy; or dreaming up a new interactive strategy.
  
  • Generated content strategies and copy for online publications and large corporate websites. Clients included Amazon.com, CDNow, Factor_UE, Limited Too, PBS, Request Magazine, Techies.com, and VH1.
  • Improved usability of consumer websites and business-to-business tools by providing clear, concise functional copy. Clients included American Express, CarSoup, Lawson Software, Lunds and Byerly’s, Reynolds Metals, TestQuest, and Tie Commerce.
  • Wrote marketing collateral — from packaging to direct-mail — helping companies focus their messages and establish their voices. Clients included AltiPlano Gold, Factor_UE, FlexoGrafix, Gutzmann Design, and the Roanoke AIDS Project.

• Journalist

  Self-employed

  (Self-Employed; Newspapers industry)

  1995 — Present (13 years)

  Though the subjects vary, editors rely on me to get to the heart of the story, dig deep into the background, and deliver a finished product that is engaging, polished, consistent with the publication’s voice, and ready to run.
  
  • Cover music, art, culture, and other topics for regional and national publications.
  • Earned a reputation as an educated and articulate supporter of cross-cultural, community-based, and experimental art.
  • Publications include City Pages, CMJ New Music Monthly, Journal of the California Alliance for the Mentally Ill, Minnesota Monthly, Mpls.St.Paul Magazine, Nerve, No Depression, Performing Songwriter, Playbill (The Philadelphia Orchestra Edition), Request, Roanoke (Va.) Times, SingOut!, and Skyway News.

• Brand and Web Manager

  NYLC

  (Primary/Secondary Education industry)

  2003 — 2008 (5 years)

  In 2003, this national educational organization lacked two things: a web presence and brand identity. Under my leadership, it is now an online leader in the worlds of education and positive youth development and has a trusted, well-recognized brand.
  
  • Lead the creation of organizational websites and extranets, including strategic planning, architecture, design, development, population, quality assurance, and launch.
  • Manage, write, and edit site content, including program information, articles, functional copy, and content for an online library.
  • Guide the sites through cycles of growth, reorganization, and redesign.
  • Realized a traffic increase in excess of 300 percent over three years.
  • Developed and implemented a new brand identity, including design standards, logo, color palette, and editorial style guide.
  • Hire and manage relations with key vendors.

• Publications and Web Editor

  American Composers Forum

  (Music industry)

  2000 — 2003 (3 years)

  I joined the organization at time when its print and web communications were outdated, ineffective, and poorly designed. I focused the organization’s messaging, rebranded its collateral, and brought it into the age of dynamic websites.
  
  • Led the development of the organization’s first content-manageable website — architecting the site, editing its content, and managing the design and development vendors.
  • Coached, edited, and wrestled with a variety of professionals to help them focus and express their most complex ideas in clear, compelling, jargon-free articles.
  • Overhauled the organization’s print communications — including annual reports, newsletters, and other written materials — dramatically improving their scope, content, and style.

• Managing Editor

  Twin Cities Revue

  (Privately Held; 51-200 employees; Newspapers industry)

  1999 — 1999 (less than a year)

  • Ever land a great job and have the company fold eight months after you started? It was fun while it lasted.
  • Produced a weekly newspaper with a circulation of 50,000. My responsibilities included supervising content and production, managing freelance writers, and consistently meeting tight deadlines.

Bill Snyder’s Education

• Virginia Polytechnic Institute and State University

  BA, Theatre Arts/Liberal Arts, 1985 — 1990

Additional Information

Bill Snyder’s Websites:

• My Company
• My Website

Bill Snyder’s Groups:

TCIC, likemind, NTEN

•    280 Group
•    TechSoup NetSquared
•    Digital Wednesday's- NY's weekly Networker for Online Media Professionals

Bill Snyder’s Honors:

Time's 2006 Person of the Year

Bill Snyder’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch