Avi Fertig

Current

The best writer in the room at Writers & Co.
I teach pros how to write like pros at my business writing course.

Past

Communications consultant at Eastern Union Funding, LLC
Media Consultant at New York City Council
Marketing Director at Barrie House Coffee & Tea

Director of Communications at Royal Wine
Freelance Copywriter at Ideas, Inc.

see less...

2 more...

Education

City University of New York-Brooklyn College

Recommended

8 people have recommended Avi

Connections

117 connections

Industry

Public Relations and Communications

Websites

www.writersandco.com

Avi Fertig’s Summary

Communications professional with over a decade of copywriting, communications strategy, and public relations experience in commercial, nonprofit, and government sectors

Avi Fertig’s Specialties:

COPYWRITING:
Print ads, brochures, newsletters, direct mail, manuals/booklets, ghost writing, web content, SEO copy, catalogues, proposals, business plans, editing and proofreading

PUBLIC RELATIONS:
Press releases, image and key-message development, crisis management

CONSULTING:
Key message strategy and development, service and product positioning

CORPORATE SKILLS TRAINING:
Business writing and communication; integrating fundamental marketing; email etiquette

Avi Fertig’s Experience

The best writer in the room

Writers & Co.

(Marketing and Advertising industry)

May 2000 — Present (9 years 7 months)

It's been close to fifteen years since I became an advertising copywriter. In that time my work has been used in nearly every conceivable promotional medium .... from broadcast to bumper stickers.

Today, I specialize in writing business-to-business (BtoB) marketing copy for small and medium-sized businesses (SMBs) in the following industries:

Finance
Real estate
Healthcare
Information technology (IT)
Corporate education
Business services

My projects include websites, video scripts, email marketing, direct mail, advertising, sales collateral, and corporate communications.
I teach pros how to write like pros

my business writing course.

(Professional Training & Coaching industry)

April 2000 — Present (9 years 8 months)

Plenty of highly intelligent, exceptionally effective professionals loathe writing. Some just lack the time, but others really need to strengthen their writing skills.

My business writing programs are for anyone who needs to interact with customers, vendors, competitors, and colleagues through letters, memos, reports, proposals, email, text and IM, Web 2.0 social networking, and any work-related correspondence.

Through my courses, they learn:

* How better writing leads to better sales, a better career, and a better life.

* 17 powerful writing secrets that are guaranteed to make you look brilliant.

* Which button on your computer keyboard can eliminate misunderstandings and workplace friction forever!

* Common sense writing techniques every successful communicator knows and you don’t.

* The most important writing technique your employees MUST know to form profitable customer relationships and make your company shine above the competition.
Communications consultant

Eastern Union Funding, LLC

(Marketing and Advertising industry)

2005 — 2006 (1 year )
Media Consultant

New York City Council

(Government Agency; Public Relations and Communications industry)

December 2000 — January 2002 (1 year 2 months)

Wrote constituent and press outreach literature (i.e., news releases, media advisories and statements, newspaper articles/column/op-ed, newsletters, letters, etc.) for an elected political leader.
Marketing Director

Barrie House Coffee & Tea

(Consumer Goods industry)

September 1999 — May 2000 (9 months)

Integrated existing in-house advertising, art, and media departments, supervised department staff; Collaborated with sales team and corporate executives to develop product management strategies; Copywriting for website, print ads, press releases, training manuals, product packaging, seasonal catalogues, customer relations letters, and general marketing collateral.
Director of Communications

Royal Wine

(Food & Beverages industry)

August 1996 — September 1999 (3 years 2 months)

Media spokesperson for Royal and subsidiary divisions

Copywriting for print ads, radio spots, web content, sales brochures, sales sheets, press releases, seasonal catalogues, quarterly newsletters, consumer/trade articles, and new business presentations.
Freelance Copywriter

Ideas, Inc.

(Marketing and Advertising industry)

April 1994 — September 1996 (2 years 6 months)

Research and first draft copy for ads, sales collateral, direct mail, pitch letters, radio scripts, press releases, and marketing proposals.