LinkedInWout Arets

Wout Arets

Creative at Khanna \ Reidinga

Amsterdam Area, Netherlands
Online Media
  1. Khanna \ Reidinga,
  1. The Pop Up Agency,
  2. Frankwatching,
  1. Hyper Island

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Khanna \ Reidinga

Khanna \ Reidinga


– Present

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What’s in it for you?

A business minded, hybrid, creative.

Seeing possibilities comes natural for Wout. He is a sharp observer and discovers what is happening tomorrow. A creative thinker who creates innovative and challenging ideas. These ideas are complete from start to finish. Wout is able to put the ideas in a context, visualise and structure them, develop prototypes and in the end pitch the ideas.

Wout’s goal is reached when these ideas are brought into the real world. His way of operating is simple, he keeps control of the whole process, from his innovative concept al the way through to visualizing, designing and finally reality. This is not a stand alone operation, he uses his considerable knowledge, creative thinking and his vast network for bouncing of ideas every step in his creative process. During this process he inspires others and motivates them, mostly due to his enthusiasm and leadership.

The best example is The Pop Up Agency. Together with five friends and fellow Hyper Island students Wout founded this creative agency. From March till June 2013 they toured the globe working for clients in Europe, Asia and North America. In fifteen weeks, they worked in fifteen countries for more then twenty different clients. For every client they worked 48 hours. They focused on creative strategies, new business ideas and digital solutions.

Cooperation with Wout is working with a truly motivated young man. Someone with an healthy attitude to work. He identifies goals and does his utmost to reach the goal with his whole team. He takes control when needed, he inspires. His “can do” attitude motivates and inspires. Young, enthusiastic and entrepreneurial are words to describe him. A creative person with a mind and heart full of ideas.

Specialismen: new business development, digital solutions and creative strategies.



Khanna \ Reidinga
– Present (11 months)Amsterdam

Freelance | Interactive Art Director | Public Speaker
– Present (7 years 11 months)Amsterdam Area, Netherlands

– Present (3 years 11 months)Nijmegen

An innovative, socially concept which enables people to eat with somebody else.

Co Founder

The Pop Up Agency
(1 year 5 months)The World

The founders of The Pop-Up Agency are six creative students who understand the digital world we are living in right now. They are part of a generation which flows effortlessly from one dimension to the other. The pop-up generation has a need for pop-up museums, pop-up shops and pop-up events. We’ve watched this trend and decided to take it to the next level. That’s why we’ve founded The Pop-Up Agency.

The Pop-Up Agency wants to create a story. A story about a journey, developments, improvements, failures and dreams. And the cool thing is: you can be a part of this story.

The Pop-Up Agency works in an innovative and creative way by which we create sustainability for ourselves and the industry.


(1 year 4 months)

Frankwatching is an independent, online magazine about digital trens, events, start-ups and tips & tricks.

Junior trainer / Concept development
(1 year 5 months)Nijmegen

Within this company I facilitated workshops regarding Twitter, Facebook, LinkedIn, Prezi, Keynote, iBoot Author and Wordpress. Thereby I was involved in strategy and concept development for clients.

Founder / Manager / Drummer

Tell Your Momma
(4 years 6 months)Brunssum

Tell Your Momma is a cover band with 13 musicians. With this diverse band we played (almost) everything: funk, rock, golden oldies, pop and latin.

Communication Strategist

(5 months)Woudenberg

Within Inbo I worked only at a specific project called Soulife Wolf. My job was starting the online communication strategy. Via a blog and other creative social media concepts we stimulated interactivity for the project. I was also involved in new business development which could be applied to the case Soulife Wolf.

Creative Connector | Designer | Concept Development

(8 months)Nijmegen Area, Netherlands

Within Social Medium my job was designing and developing a strong concept or strategy for their clients. All cases had a strong focus on web development and social media.

Chief editor and graphic designer

De Uitvreter
(11 months)Nijmegen

De Uitvreter is the magazine from my study union Dutch Culture and Language. It got published four times a year.

Judge Young Talent

Spinawards 2011 - 2012
(1 month)Amsterdam Area, Netherlands

The SpinAwards are the (Dutch) yearly prizes for creativity in digital communications. I participated in judging the category 'Young Talent'.

Graphic Designer

Hans Stassar Camping & Recreatie
(3 years 10 months)Brunssum

Designing advertising for online and print for Hans Stassar Camping en Recreatie. I was also responsible for the corporate identity as well in stores as online.

Graphic Designer

(3 years 10 months)Brunssum

Designing the corporate identity for Stimex products. It contained logo, labels, manuals, website and packaging.

Pool Captain

SQ People
(8 months)Nijmegen Area, Netherlands

Door-to-door sales person for organisations and charities


  1. English

    Professional working proficiency
  2. Dutch

    Native or bilingual proficiency
  3. German

    Elementary proficiency


  • Entrepreneurship
  • User Experience
  • Creative Concept...
  • Digital Strategy
  • Innovative Thinking
  • Digital Media
  • Start-ups
  • Art Direction
  • Teaching
  • Motivation
  • Service Design
  • Facebook
  • Branding & Identity
  • Concept Development
  • Blogging
  • Public Speaking
  • New Business Development
  • Group Dynamics
  • Leadership
  • See 4+  See less

Honors & Awards

Nominatie Spinaward 'Beste innovatie'



Hyper Island

  • The Industry
  • Strategy & Branding
  • User Experience & Interactive Design
  • Marketing Yourself
  • The Digital Craft
  • The Agency


Hyper Island

Interactive Art Director, Interactive Art Director

Radboud Universiteit Nijmegen

Master of Arts (M.A.), Communication and Persuasion, Master of Arts


Bachelor, Teacher Dutch language

Qualified high school teacher.

Radboud Universiteit Nijmegen

Bachelor of Arts (B.A.), Dutch Culture and Language, Bachelor of Arts

ArtEZ Hogeschool voor de Kunsten

Foundation Course, Product Design

Sint-Jans College

VWO, Economie & Maatschappij

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