Andrea Meyer

Current

• President at Working Knowledge

Past

• Research Specialist, Program Development at CareerTrack, Inc.
• Librarian - GSLIS program at IBM

Education

• IMD (International Institute for Management Development) - Business Programs
• Stanford University Graduate School of Business
• Massachusetts Institute of Technology - Sloan School of Management

• The University of Texas at Austin
• Certified Online Instructor, Walden Institute
• University of Texas at Austin - Plan II Honors Program, B.A.

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Recommended

2 people have recommended Andrea

Connections

316 connections

Industry

Writing and Editing

Websites

• Working Knowledge® Blog
• Working Knowledge® Services
• AndreaMeyer on Twitter

Andrea Meyer’s Summary

Author of more than 450 company case studies and contributor to 28 books, Andrea Meyer creates custom content for online and print publications. A Certified Online Instructor, she’s active in social media and facilitates online communities. She founded Working Knowledge® in 1988.

Andrea focuses on three primary areas:
* Creating custom content for websites, blogs, books and textbooks
* Developing executive education & elearning materials (case studies, workbooks, interactive exercises, Leader's Guides) & facilitating online communities
* Researching & writing best practices reports and conducting business research to support new business development, international expansion, M&A and strategic innovation.

Andrea works with universities (MIT, Harvard, Babson) to create executive education materials, and with publishers (Prentice Hall, McGraw-Hill, MIT Press) to write business books. Andrea also works with consulting companies and organizations (McKinsey & Co., YPO, AARP) to create content under their logos.

Her specialties include researching & writing case studies for executive education programs as well as for marketing collateral. She also synthesizes content from conferences to capture key insights for clients and has written 74 conference reports.

Andrea's most well-known client is management guru Tom Peters (co-author of In Search of Excellence, one of the top-selling business books in publishing history) and more recently The Resilient Enterprise (for Yossi Sheffi), named one of the best business books of 2005 by the Financial Times.

International Experience:
Andrea has conducted case studies in Asia, South America and Europe. She is fluent in Czech and has lived in Prague, Cape Town & Zurich. In 2003, she completed a month-long volunteer assignment in Australia. Her international clients include London Business School, OECD, French Ministry of Education, and the Norwegian Center for Leadership Development

Andrea Meyer’s Specialties:

Innovation, strategy, IT, social media, enterprise 2.0, supply chain management, executive education, elearning, knowledge management, entrepreneurship, competitor analysis, international markets/expansion, mergers and acquisitions, new product development, marketing, international software/technology implementations, and of course writing & editing!

Andrea Meyer’s Experience

• President

  Working Knowledge

  (Information Services industry)

  1988 — Present (21 years )

  * Have written/contributed to 28 books, 450 case studies and company profiles, 74 conference reports, 32 best practices reports, and 24 industry studies as well as white papers, training manuals, and countless articles & website content.
  * Clients include McKinsey & Company, MIT, Harvard Business School, Prentice Hall, McGraw-Hill, Wharton, Tuck, IMD, Young President's Organization (YPO), Forrester Research, London Business School, Carnegie Mellon, Organisation for Economic Co-operation and Development (OECD), MetLife, SAP, AARP, Fisher Investments, ICEX, Fast Company magazine, the Tom Peters Group, MIT Press, Lucent Press, French Ministry of Education, Norwegian Center for Leadership Development, Babson College, USC, SMU, Walden University, Healthways, SynerMed Communications, Phios, Ishan Advisors, Hurwitz Group, J.D. Edwards, FutureThink Consulting Group, and Benchmarking Partners
  * Working Knowledge® blog featured on Guy Kawasaki's Alltop Innovation
  * Contributed to Philip Kotler's preeminent Marketing Management textbook
  * Worked with the Dean of the MIT Sloan School of Management on his Digital Marketing Strategies textbook
  • Completed multiple series of reference cases documenting successful enterprise software implementations and innovative uses of IT to achieve business goals (SAP, IBM, Oracle, Cisco, etc.)
  * Wrote case studies for Tom Peters (the coauthor of In Search of Excellence). Identified target companies, conducted interviews at all levels of the company, and wrote cases used in Liberation Management, The Tom Peters Seminar, On Achieving Excellence newsletter, and nationally syndicated columns.
  * Project manager for the Interesting Organizations database at MIT.

• Research Specialist, Program Development

  CareerTrack, Inc.

  (Privately Held; Professional Training & Coaching industry)

  1986 — 1988 (2 years )

  * Wrote and coordinated the production of workbooks to accompany seminars (which were attended by 400,000 people annually)
  * Established and managed the corporate library
  * Co-authored one audio tape and contributed research to three videotapes
  * Wrote the Leader's Guide and curriculum outline for In Search of Excellence -- The Seminar
  * Conducted research for Ken Blanchard for The Power of Ethical Management
  * Wrote two weekly columns and one monthly column
  * CareerTrack was the 10th fastest-growing, privately-held company in the U.S. while I worked there

• Librarian - GSLIS program

  IBM

  (Public Company; IBM; Information Technology and Services industry)

  1985 — 1986 (1 year )

  * Provided information service to engineers, scientists, and managers to assist in new product development, competitor analysis and breakthrough research.
  * Performed daily online database searches in BRS, Dialog, Dow Jones, and ITIRC.
  * Provided individual and group instruction in the use of online databases.
  * Wrote articles for Creativity, IBM-Austin's journal for technical professionals
  * Authored Technical Report on Reference Interviewing

Andrea Meyer’s Education

• IMD (International Institute for Management Development) - Business Programs

  Executive Education , 2008 — 2008

  IMD/MIT Executive Education: Driving Strategic Innovation, September 2008

• Stanford University Graduate School of Business

  Executive Education , 2007 — 2007

  Executive Education Young Presidents' Seminar: Building the High Performance Organization, May 2007

• Massachusetts Institute of Technology - Sloan School of Management

  Executive Education , 1997 — 1997

  Sloan School of Management Executive Ed., Systems Dynamics for Senior Managers, November 1997
  
  Sloan School of Management Executive Ed., New Product Design, Development and Management, June 1997

• The University of Texas at Austin

  Master , Library and Information Science , 1985 — 1986

  GPA 4.0/4.0

  Activities and Societies:

  * Ray C. Janeway Scholarship awarded by the Texas Library Association
  * Founding Editor, GlissaList

• Certified Online Instructor, Walden Institute

• University of Texas at Austin - Plan II Honors Program, B.A.

  B.A. , Plan II honors program

  GPA 3.9/4.0 while working part-time at the Center for Cognitive Science, the Perry-Castaneda Library and the Harry Ransom Humanities Research Center.

Additional Information

Andrea Meyer’s Websites:

• Working Knowledge® Blog
• Working Knowledge® Services
• AndreaMeyer on Twitter

Andrea Meyer’s Interests:

innovation, social media, emerging markets, new product development, international travel, developing top talent, entrepreneurship, economic development, volunteer vacations, tennis, hiking, movies, climbing peaks over 14000 feet

Andrea Meyer’s Groups:

AIIP, Mensa, U.S. Associate member - European Consortium of Information Consultants, Product Development and Management Assn, (PDMA), SLA, Toastmasters, Who's Who in America

•    The Greater IBM Connection: IBM's alumni program for past and present IBM employees
•    KIVA
•    Worldwide Management Consultants (23,000+ members)
•    Innovation People Expert Innovators Creative Network
•    Business Innovation Factory Community
•    Innovation Management Group
•    Market Research Global Alliance (MRGA)
•    Innovation and Entrepreneurship
•    Tweeple
•    Forrester
•    YPO WPO
•    Association of Independent Information Professionals
•    World Business Forum
•    Evalueserve Circle of Experts
•    Board Of Innovation
•    World Innovation Forum Bloggers Hub #WIF09
•    MIT Center for Transportation and Logistics
•    Open Innovation Summit

Andrea Meyer’s Honors:

* Who's Who in America
* Mensa
* Phi Beta Kappa
* Competent Toastmaster award from Toastmasters International and winner of club, area, and district competitions in impromptu speaking at the Toastmasters Evaluation Contest
* Chairman, Front Range Mensa Scholarship Committee, 1991-92
* University of Texas College Scholar
* Featured blogger at the World Innovation Forum and World Business Forum
* Blog Working Knowledge@ featured on Guy Kawasaki's Alltop Innovation

Andrea Meyer’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• business deals
• getting back in touch