Woody Goulart

Woody Goulart

Web 2.0 and Strategic Communications

Washington D.C. Metro Area

Current
Past
  • Strategic Communications Management, Executive Communications at AARP
  • PR, Marketing Comm. Management, Executive Communications at Mission Cable Television Company
  • Marketing and Advertising Consultant at Freelance
  • Public Relations and Strategic Communications Management at Continental Cablevision Company
Education
  • Indiana University Bloomington
  • Humboldt State University
  • California Polytechnic State University-San Luis Obispo
Connections
121 connections
Industry
Management Consulting
Websites

Woody Goulart’s Summary

If you were to add me to your team, your organization would benefit from my professional experience to add specific value. I offer four particular areas of added value:

People Management and Project Management -- I have a decade of department or unit director level experience in the Washington, DC market overseeing creative staff (writers, designers) and multiple overlapping projects.

Social Media and Internet Communications -- I have created and launched blogs, microblogs (Twitter and Facebook), executing media relations efforts, developed/implemented national information programming and public affairs outreach, and, crafted multimedia productions.

Training, Instruction, Curriculum Development -- I have both classroom and online experience in curriculum development and training/instructing adults.

Coaching and Presentation Skills Training of Executives -- I have experience coaching/training executive-level staff in effective public speaking skills, dealing with hostile audiences, how to handle the media in tough situations, and optimum performance in crisis communications.

Woody Goulart’s Specialties:

People management, project management, Web 2.0 Social Media, Internet communications, editorial management, training and coaching of executives for excellence in public speaking, dealing with hostile audiences, handling the media, and crisis communications.


Woody Goulart’s Experience

  • Associate

    Booz Allen Hamilton

    (Privately Held; Management Consulting industry)

    May 2008Present (1 year 7 months)

    Social Media and Web 2.0 leadership, strategic communications and change management consulting for federal government client in military health campaigns and internal within Booz Allen information sharing.

  • Strategic Communications Management, Executive Communications

    Summit Marketing

    (Privately Held; 201-500 employees; Marketing and Advertising industry)

    December 2006May 2008 (1 year 6 months)

    Full-time strategic communications management and executive communications editorial management including information architecture, design, layout, and managing editor function over print and online newsletter and public-facing website for U.S. military client.

  • Adjunct Faculty

    University of Maryland University College

    (Educational Institution; 5001-10,000 employees; Higher Education industry)

    September 2005May 2008 (2 years 9 months)

    PhD-faculty level university teaching experience, including 2005 certification for online teaching. Taught business communication courses to adults online and in classrooms at two Maryland campuses (College Park and Shady Grove) from 2005 to 2008.

  • Owner and Co-Founder

    G2 Communications LLC

    (Partnership; 1-10 employees; Public Relations and Communications industry)

    January 1998December 2007 (10 years )

    For ten years, Woody Goulart provided freelance communication services such as strategic communication, writing/editing, website writing and hosting, and digital photography exclusively on a contract or project basis.

  • Strategic Communications Management, Executive Communications

    AARP

    (Non-Profit; 1001-5000 employees; Public Relations and Communications industry)

    April 1995August 2006 (11 years 5 months)

    Top-ten market national and international, internal and external strategic communications management and executive communications using both traditional media and digital media.

  • PR, Marketing Comm. Management, Executive Communications

    Mission Cable Television Company

    (Public Company; 51-200 employees; Public Relations and Communications industry)

    January 1993April 1995 (2 years 4 months)

    Mission Cable Television company in Arizona: Successfully handled public relations, executive communications, government relations, community relations, and marketing communications within highly regulated industry. Track record of corporate spokesperson experience dealing with difficult customer service issues and angry audiences.

  • Marketing and Advertising Consultant

    Freelance

    (Privately Held; 11-50 employees; Marketing and Advertising industry)

    September 1990January 1993 (2 years 5 months)

    Established successful business plan and operational strategies for local food service business (1990-1993) in Phoenix, Arizona. Served as radio advertising sales consultant, selling and writing advertising in Laughlin, Nevada and surrounding communities (1991-1993) for radio stations in Bullhead City, Arizona.

  • Public Relations and Strategic Communications Management

    Continental Cablevision Company

    (Privately Held; 501-1000 employees; Public Relations and Communications industry)

    November 1982September 1990 (7 years 11 months)

    Continental Cablevision in Boston television market: Successfully handled public relations, government relations, and community relations within highly regulated industry. Track record of corporate spokesperson experience dealing with difficult customer service issues and angry audiences.


Woody Goulart’s Education

  • Indiana University Bloomington

    Ph.D. , Communication , 19761979

  • Humboldt State University

    M.A. , Communication , 19731976

  • California Polytechnic State University-San Luis Obispo

    B.S. , Journalism , 19701973


Additional Information

Woody Goulart’s Websites:

Woody Goulart’s Groups:

Active in IABC Washington, DC

  •    Web 2.0
  •    Social Media Today
  •    IU Alumni
  •    WASHINGTON DC CONNECTIONS
  •    Continental Cablevision Alumni

Woody Goulart’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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