Dustin Woodard

Current

• SEO & Social Media Consultant at SEO Naturale

Past

• Head of SEO at Wetpaint
• Mutual Funds Guide (Editor) at About.com
• SEO & Web Analytics Director at Allrecipes

• Marketing Director at Employee Benefits Institute of America
• Webmaster at Merriman Capital Management
• Resource Center Manager at NASA

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Education

• University of Washington
• University of Washington

Recommended

38 people have recommended Dustin

Connections

500+ connections

Industry

Online Media

Websites

• Dustin's SEO Blog
• Dustin's Short Film

Dustin Woodard’s Summary

Dustin Woodard’s Specialties:

SEO, SMO, UGC, Social Networks, Web Analytics, Online Marketing, Video/Film, Internet, Usability, Social Media, User Behavior, Competitive Intelligence, Small Business, Web Strategy

Dustin Woodard’s Experience

• SEO & Social Media Consultant

  SEO Naturale

  (Online Media industry)

  October 2009 — Present (2 months)

• Head of SEO

  Wetpaint

  (Privately Held; Internet industry)

  October 2007 — July 2009 (1 year 10 months)

  In charge of SEO, SMO and other traffic-driving initiatives for over 1.5 million websites using the Wetpaint platform. Led efforts that tripled Wetpaint's search traffic via platform SEO improvements, targeted site creation, content innovation, and social media promotion.

• Mutual Funds Guide (Editor)

  About.com

  (Public Company; 51-200 employees; NYT; Internet industry)

  January 2001 — April 2008 (7 years 4 months)

  Complete ownership of all the educational articles, content, directories and community for one of the most popular mutual fund sites (mutualfunds.about.com). Heavy use of SEO and viral marketing to drive traffic.

• SEO & Web Analytics Director

  Allrecipes

  (Privately Held; 51-200 employees; Online Media industry)

  April 2005 — October 2007 (2 years 7 months)

  In charge of search engine optimization (SEO), user behavoir research, competitive intelligence, and web analytics for this major Web property based in Seattle. In December, Allrecipes had 11+ million unique visitors and 140+ million pageviews, all without any paid advertising.

• Marketing Director

  Employee Benefits Institute of America

  (Privately Held; 11-50 employees; Publishing industry)

  May 2004 — April 2005 (1 year )

  Was in charge of online and offline marketing for one of the largest publishers of reference manuals for employee benefits professionals including: direct mail, print advertising, PR, partnerships, trade show sponsorships and various forms of web marketing (SEM, SEO, online advertising). Managed the Web staff and contractors.

• Webmaster

  Merriman Capital Management

  (Privately Held; 11-50 employees; Investment Management industry)

  October 1997 — 2004 (7 years )

  Started off as a Portfolio Supervisor, quickly became Special Projects Manager, then became the company's Webmaster. Successfully created and managed an award-winning investment education site, the longest running streamed weekly investing talk show, and a half dozen other product specific sites. Built strategic partnerships, including content syndication on CBS MarketWatch, AOL, Quicken, and King 5 news. Sites alone resulted in a doubling of this 20 year-old company's assets.

• Resource Center Manager

  NASA

  (Government Agency; 10,001 or more employees; Research industry)

  May 1996 — October 1997 (1 year 6 months)

  Created and maintained website, ran teacher's resource center and helped with all UW NASA Space Grant Consortium projects.

Dustin Woodard’s Education

• University of Washington

  BA , Business Admin/ Finance , 1992 — 1997

  Activities and Societies:

  Dean's List Graduate
  Took every statistic and finance course offered
  First business school student to ever use the Web for class presentation
  Captain For Dozens of Intramural Sports Teams
  Nat'l Residence Hall Honorary

• University of Washington

  BA , Economics , 1992 — 1996

  Activities and Societies:

  International Honor Society in Economics
  Honors Economics Program

Additional Information

Dustin Woodard’s Websites:

• Dustin's SEO Blog
• Dustin's Short Film

Dustin Woodard’s Interests:

SEO, Search, Investing, Filmmaking, Social Media, Web 2.0, Film

Dustin Woodard’s Groups:

-Member of invitiation-only International Academy of Digital Arts and Sciences (IADAS)
-Speaker at Search Engine Strategies Conference
-Speaker at DomainRoundTable
-Speaker at Searchfest
-Speaker at Marketing Profs
-International Honor Society in Economics
-Internet Strategy Forum Member
-Standard and Poor's Society of Industry Leaders Member

•    Internet Strategy Forum
•    Linked:Seattle
•    SMX - Search Marketing Expo
•    Search Engine Strategies Conference & Expo
•    University of Washington Alumni Group
•    Web Analytics Professionals (+5000 web analytics members) Join now!
•    Search Marketing Salon
•    Search Engine Land
•    Web & Marketing Analytics Group - IQ Workforce
•    SEO Bloggers
•    SEO Secrets
•    About.com Alumni

Dustin Woodard’s Honors:

-Webby Awards Judge (2002-present)
-2007 Web 2.0 Awards Judge
-Winner (1st Place) of INC magazine's 2001 Online Marketing Award
-Best of the Web, Forbes Magazine 2000-2002
-Audience Award, Filmerica 72-hour national film challenge (Producer)
-Dean's List Graduate

Dustin Woodard’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch