SEO Expert, Entrepreneur, Mutual Fund Educator
Greater Seattle Area
- Current
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- Head of SEO at Wetpaint
- Mutual Funds Guide (Editor) at About.com
- Past
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- SEO & Web Analytics Director at Allrecipes
- Marketing Director at Employee Benefits Institute of America
- Webmaster at Merriman Capital Management
- Resource Center Manager at NASA
- Education
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- University of Washington
- University of Washington
- Recommended
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12 people have recommended Dustin - Connections
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337
connections
- Industry
- Online Media
- Websites
Dustin Woodard’s Summary
Dustin Woodard’s Specialties:
SEO, Web Analytics, Online Marketing, Video, Internet, Usability, User Behavoir, Competitive Intelligence, Small Business, Mutual Funds, Investing
Dustin Woodard’s Experience
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Head of SEO
Wetpaint
(Privately Held; 11-50 employees; Internet industry)
October 2007 — Present (8 months)
In charge of SEO and traffic-driving initiatives for a very large network of sites using the Wetpaint wiki platform.
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Mutual Funds Guide (Editor)
About.com
(Public Company; 201-500 employees; Online Media industry)
January 2001 — Present (7 years 5 months)
Complete ownership of all the educational articles, content, directories and community for one of the most popular mutual fund sites (mutualfunds.about.com). Heavy use of SEO and viral marketing to drive traffic.
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SEO & Web Analytics Director
Allrecipes
(Privately Held; 51-200 employees; Online Media industry)
April 2005 — October 2007 (2 years 7 months)
In charge of search engine optimization (SEO), user behavoir research, competitive intelligence, and web analytics for this major Web property based in Seattle. In December, Allrecipes had 11+ million unique visitors and 140+ million pageviews, all without any paid advertising.
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Marketing Director
Employee Benefits Institute of America
(Privately Held; 11-50 employees; Publishing industry)
May 2004 — April 2005 (1 year)
Was in charge of online and offline marketing for one of the largest publishers of reference manuals for employee benefits professionals including: direct mail, print advertising, PR, partnerships, trade show sponsorships and various forms of web marketing (SEM, SEO, online advertising). Managed the Web staff and contractors.
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Webmaster
Merriman Capital Management
(Privately Held; 11-50 employees; Investment Management industry)
October 1997 — 2004 (7 years)
Started off as a Portfolio Supervisor, quickly became Special Projects Manager, then became the company's Webmaster. Successfully created and managed an award-winning investment education site, the longest running streamed weekly investing talk show, and a half dozen other product specific sites. Built strategic partnerships, including content syndication on CBS MarketWatch, AOL, Quicken, and King 5 news. Sites alone resulted in a doubling of this 20 year-old company's assets.
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Resource Center Manager
NASA
(Government Agency; 10,001 or more employees; Research industry)
May 1996 — October 1997 (1 year 6 months)
Created and maintained website, ran teacher's resource center and helped with all UW NASA Space Grant Consortium projects.
Dustin Woodard’s Education
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University of Washington
BA, Business Admin/ Finance, 1992 — 1997
- Activities and Societies:
- Dean's List Graduate
Took every statistic and finance course offered
First business school student to ever use the Web for class presentation
Captain For Dozens of Intramural Sports Teams
Nat'l Residence Hall Honorary
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University of Washington
BA, Economics, 1992 — 1996
- Activities and Societies:
- International Honor Society in Economics
Honors Economics Program
Additional Information
Dustin Woodard’s Websites:
Dustin Woodard’s Groups:
-Member of invitiation-only International Academy of Digital Arts and Sciences (IADAS)
-Speaker at Search Engine Strategies Conference
-Speaker at DomainRoundTable
-International Honor Society in Economics
-Internet Strategy Forum Member
-Standard and Poor's Society of Industry Leaders Member
-SMA-NA member, Web Analytics Wednesdays, Pubcon
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Internet Strategy Forum member -
Forbes.com Entrepreneurs member -
LinkedSeattle member -
Search Marketing Salon member -
Web & Marketing Analytics Group - IQ Workforce member
Dustin Woodard’s Honors:
-Webby Awards Judge (2002-present)
-2007 Web 2.0 Awards Judge
-Winner (1st Place) of INC magazine's 2001 Online Marketing Award
-Best of the Web, Forbes Magazine 2000-2002
-Audience Award, Filmerica 72-hour national film challenge (Producer)
-Dean's List Graduate
Dustin Woodard’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
