William Martino

Current

• VP, Digital Strategy at Saatchi & Saatchi Wellness

Past

• User Experience Director at imc2
• Manager--User Experience Group at Avenue-e Health Strategies

Education

• Cornell University

Recommended

2 people have recommended William

Connections

259 connections

Industry

Marketing and Advertising

Websites

• My Website

William Martino’s Experience

• VP, Digital Strategy

  Saatchi & Saatchi Wellness

  (Public Company; Marketing and Advertising industry)

  April 2007 — Present (2 years 8 months)

  Drawing upon experience in both the interactive and healthcare space, myself and my team of strategists offer strategic direction, insight, and support across all digital channels for our partners within Saatchi & Saatchi Healthcare Communications. As integrated partners, we work closely with clients and internal account team members to provide innovative and business-relevant digital solutions that deliver on brand goals and supplement overall brand strategy.

• User Experience Director

  imc2

  (Privately Held; 201-500 employees; Marketing and Advertising industry)

  November 2005 — April 2007 (1 year 6 months)

  Acting as the glue that binds ideas and execution, I am a trusted client partner who understands business and brand objectives, crafts a strategic approach for success, and oversees the tactical execution of user experience (UE) deliverables (including content development, information architecture and visual design).
  
  Provided UE leadership across several brands and therapeutic categories for clients including Pfizer, GlaxoSmithKline, Eli Lilly, Berlex/Bayer Schering Pharmaceuticals and Biogen.

• Manager--User Experience Group

  Avenue-e Health Strategies

  (Public Company; 201-500 employees; Marketing and Advertising industry)

  February 2003 — November 2005 (2 years 10 months)

  Department lead; managed all interactive design, copywriting, information architecture and usability for clients including Forest Laboratories, Astra Zeneca, Pfizer, Schering-Plough, Berlex and Boehringer-Ingleheim.

William Martino’s Education

• Cornell University

  BFA , Painting, Sculpture , 1994 — 1998

Additional Information

William Martino’s Websites:

• My Website

William Martino’s Contact Settings

Interested In:

• expertise requests
• business deals
• reference requests
• getting back in touch