Wayne Pendley

Current

• Database Manager for the Energy Conservation and Management Division at State of New Mexico

Past

• Senior User Experience Researcher at Microsoft
• Usability Architect at Citrix Systems Inc
• Project Management Consultant at Dell

• Technical Marketing Manager at Dell
• Product Planner at IBM
• Usability / Human Factors at IBM

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Education

• University of Arizona
• University of Hawaii at Manoa

Recommended

14 people have recommended Wayne

Connections

196 connections

Industry

Information Technology and Services

Wayne Pendley’s Summary

Skilled professional whose passion is helping people optimize their data, communications, teamwork and information technology.

Strong competencies are:

Customer Research – Cross-Team Collaboration

Tactical / Strategic Balance – High-Impact Data Reports

Simplifying Complex Information

– Excellent communicator adept in explaining complex concepts to diverse audiences with widely varying levels of experience

– 13 years in Customer Experience Research plus four years in Marketing and Project Management

– 10 years working with global teams to understand the changing needs of international customers

– Strong track record of quickly learning new technology, key market drivers and emerging trends

– Expert in extracting core themes from diverse data sets; trained in formal research design, analysis of qualitative and quantitative data, and multivariate statistics

– Broad experience in budget management, content management systems, decision support tools, RFP / RFQ development, staff recruiting, vendor selection and supervision

– Deep experience using customer data to deliver business insights and drive strategic priorities

– Expert in user-driven business strategies and leading international, matrix-managed teams.

. . .

Wayne Pendley’s Specialties:

Business Analysis, Content Management, Customer Research, Data Analysis & Reporting, Human Factors, Information Architecture, Interaction Design, Market Research, Performance Measurement, Presentations/Training, Process Development & Improvement, RFP/RFQ Development, Staff Recruiting & Training, Statistical Analysis, Team Leadership, Technical Writing and Editing, Telecommuting, Usability Testing, User Centered Design, User Experience Research, Vendor Selection & Supervision.

Wayne Pendley’s Experience

• Database Manager for the Energy Conservation and Management Division

  State of New Mexico

  (Government Agency; Government Administration industry)

  May 2009 — Present (7 months)

  Research, design, deploy and coordinate information systems that track federal funding of statewide projects to conserve energy resources, increase energy efficiency and promote renewable energy technology.

• Senior User Experience Researcher

  Microsoft

  (Public Company; MSFT; Computer Software industry)

  April 2008 — March 2009 (1 year )

  Pioneered the User Experience Research and Design discipline for Microsoft’s lab in Hyderabad, India. Collected and analyzed customer data to guide SQL Server priorities for the next product release.
  
  – Taught the best practices of User-Centered Design to product engineers, managers and executives
  – Led the redesign of multiple products’ information architectures, user interaction models and visual presentation layers
  – Conducted research at customer events and in focus groups; translated the results into clear reports that enabled Product Managers to align feature plans with user priorities
  – Delivered cross-team collaboration and customer data to SQL Server teams leading strategy, architecture, product management, marketing and globalization.

• Usability Architect

  Citrix Systems Inc

  (Public Company; CTXS; Computer Software industry)

  April 2002 — October 2007 (5 years 7 months)

  Led planning, recruiting and infrastructure requirements for Citrix software usability, serving over 180K customer accounts worldwide
  
  – Created Citrix’s 1st usability process, translating best practices of user-centered design into staged tiers that adapt to projects of varying needs
  – Worked with stakeholders to clarify schedules, budgets & skills needed to deliver reliable usability work with high ROI
  – Established quarterly quality reviews to identify root causes of process deployment issues
  – Designed Citrix’s 1st set of user interface standards including information architecture & Content Management System; supervised seven technical authors in the US & UK
  – Led development of team positions, recruiting, training & monitoring of team work products
  – Designed customer surveys using logic-branching web tools to minimize survey time & speed data analysis
  – Developed budgets for equipment & vendor relationships required to deliver regular cycles of usability testing

• Project Management Consultant

  Dell

  (Public Company; DELL; Computer Hardware industry)

  February 1999 — May 2001 (2 years 4 months)

  Led Wintel server projects that tripled Dell's market share in the US and raised Dell’s worldwide server rank from #4 to #2 in just four years
  
  – Core member of team that launched Dell's 1st professional consulting services worldwide; designed knowledge transfer system; managed cross-team communications between KPMG & Dell teams
  – Designed shared workspaces & document management for Dell's 1st offering of tiered product services, enabling teamwork across 34 Dell business units worldwide
  – Created Dell’s 1st internal training course on e-commerce fundamentals for the international sales teams
  – Led redesign of 14 multi-layered intranet web sites & associated software tools enabling Dell to sell new packages of consulting services
  – Authored dozens of technical articles, created new marketing materials & designed self-training web tutorials
  – Managed collaboration software budget; trained staff on eRoom design; monitored pilot testing of the new, shared workspace

• Technical Marketing Manager

  Dell

  (Public Company; DELL; Computer Hardware industry)

  April 1997 — February 1999 (1 year 11 months)

  Developed and managed the 1st technical partnership between Dell's server hardware group and Microsoft's software programmers
  
  – Traveled regularly between Redmond & Austin to maintain technical collaboration; simplified complex technical issues for upper management & sales teams
  – Empowered Dell’s young & less-experienced sales force to sell complex systems by creating new training packages, brochures & white papers that clarified the technical benefits of running Microsoft Exchange on Dell's hardware servers
  – Designed Dell’s 1st workload-sizing & configuration software for server customers, leading all usability & quality assurance work – this sizing tool for Microsoft Exchange featured a highly intuitive design, zero training time & was Dell's most powerful tool for selling Exchange software & Dell’s hardware servers
  – Managed budget for 28 international evaluations of fail-safe, business continuity servers & contracted programmers

• Product Planner

  IBM

  (Public Company; IBM; Information Technology and Services industry)

  January 1992 — April 1997 (5 years 4 months)

  Our team pioneered IBM’s credibility as an Internet technology vendor by defining, negotiating and delivering IBM's first Internet server solutions on UNIX (AIX)
  
  – Wrote eight, worldwide product announcements & negotiated consensus on their international release; led quality assurance reviews & their action plans
  – Designed, developed & managed IBM's 1st intranet collaboration web sites for 17 international teams
  – Led the 1st joint marketing contract between rivals IBM & Hewlett-Packard through development, testing & product release across four IBM divisions in three countries
  – Resolved all business plan, technical & organizational obstacles across multiple groups including: Legal, Finance, Marketing, Packaging & Service Planning
  – Analyzed customer requirements for office software & managed over 100 confidential bids for early product delivery

• Usability / Human Factors

  IBM

  (Public Company; IBM; Information Technology and Services industry)

  January 1985 — January 1992 (7 years 1 month)

  Led teams that prototyped, evaluated and redesigned the usability of business workstations and system administration software
  
  – Led usability design & evaluation for large software development projects (budget: $24M); trained new team members; collaborated on quality assurance
  – Performed competitive analyses, heuristic evaluations & field validation studies
  – Led more than 40 usability tests; analyzed test data, reported findings & redesigned user interfaces accordingly
  – Created, evaluated, refined & delivered over 20 Graphical User Interfaces for business software
  – Excelled at communicating usability engineering & design logic to key stakeholders who had no formal training in user interface work
  – Created new method for measuring usability flaws in terms of financial impact, clearly illustrating their business priority to all resource managers
  – Delivered cost-effective business plans that achieved usability goals while meeting schedule & budget constraints

Wayne Pendley’s Education

• University of Arizona

  Master of Arts , Experimental Psychology

  Activities and Societies:

  Research Assistant on US Forest Service grants that developed reliable statistical models to manage scenic beauty as a natural resource

• University of Hawaii at Manoa

  Bachelor of Arts with High Honors , Psychology

  Activities and Societies:

  Elected to Phi Beta Kappa

Additional Information

Wayne Pendley’s Groups:

Association for Computing Machinery (ACM), ACM Special Interest Group on Computer-Human Interaction (SIGCHI), Boxes and Arrows, Interaction Design Association, Usability Professionals' Association, User Experience

•    Usability Professionals' Association International (UPA-I)
•    Interaction Design Association
•    Boxes and Arrows
•    User Experience

Wayne Pendley’s Contact Settings

Interested In:

• expertise requests
• reference requests
• getting back in touch