Will Lenzen Jr

Current

• Marketing Coordinator at Think Safe, Inc.
• Owner at Lenzen International

Past

• Online Marketing Advisor at Henry Russell Bruce
• Marketing Intern at University Relations - Marketing
• Creative Team Member and Commercial Director at National Student Advertising Competition

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Education

• University of Minnesota-Twin Cities

Recommended

4 people have recommended Will

Connections

75 connections

Industry

Marketing and Advertising

Websites

• 2007 NSAC Winners

Will Lenzen Jr’s Summary

I enjoy the pace of the interactive and new media arena and look forward to learning all that I can and furthering my experience in this realm. Following the development of the Internet and technology is a daily activity for me. Through my experiences I have gained stellar planning and managing skills that allow me to see the details of the entire scope of a project. My experience in "traditional" advertising gave me a foundation in understanding the importance of stellar creative executions backed by solid research.

Will Lenzen Jr’s Specialties:

Social Media
New Media
Interactive Advertising
Online Marketing
Planning
Director of Film

Will Lenzen Jr’s Experience

• Marketing Coordinator

  Think Safe, Inc.

  (Health, Wellness and Fitness industry)

  July 2008 — Present (1 year 5 months)

• Owner

  Lenzen International

  (Marketing and Advertising industry)

  February 2008 — Present (1 year 10 months)

  Online business development.

• Online Marketing Advisor

  Henry Russell Bruce

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  November 2007 — March 2008 (5 months)

  As online marketing advisor I was responsible for developing strategies that meet the objectives of our clients marketing efforts for online initiatives in email and the Web through research and creativity. I was also responsible for tracking trends in the advertising industry as well as our clients' industries to help discover new ways we could improve our client relationships and grow their brands. I brought a fun, energetic and ambitious attitude to the job.

• Marketing Intern

  University Relations - Marketing

  (Marketing and Advertising industry)

  May 2007 — August 2007 (4 months)

  Assisted the marketing office in daily operations and organization. Organized and prepared content for Year Two of the University of Minnesota's Driven to Discover institutional branding campaign. Coordinated project details for the University's presence at the Minnesota State Fair. Monitored the Driven to Discover queries and spam resulting in crucial data records.

• Creative Team Member and Commercial Director

  National Student Advertising Competition

  (Marketing and Advertising industry)

  October 2006 — June 2007 (9 months)

  The 2007 AAF NSAC sponsor was Coca-Cola Classic. A case study was provided to 190 schools in the US with specific goals reflecting a real world situation for the client. We were asked to identify the competition, develop an understanding of the target audience and discover marketplace opportunities for an integrated marketing campaign for the world’s number one brand.
  
  On the Creative Team I was a part of all conceptual stages of the creative development for the campaign. Working closely with the research team we honed in on what tactics to use and how to craft our messages to the target audience. As director for the campaign's two TV spots I took responsibility for the planning, organizing, directing, and editing of the two spots. These commercials were to be praised later by Coca-Cola Group Marketing Director Rick Zuroweste, saying "We could air those tomorrow."
  
  We were the NSAC 2007 Grand Champions.

Will Lenzen Jr’s Education

• University of Minnesota-Twin Cities

  B.A. , Strategic Communications: Advertising , 2004 — 2007

  Achieved a Minor in Asian Literature & Language: Japanese

  Activities and Societies:

  Alpha Delta Phi
  • Literary Chairman
  National Student Advertising Competition
  • Member of the Creative Team
  • Director
  University Motion Picture Club
  • President
  University of Minnesota Marching Band
  • Alto section & Drumline
  Independent Filmmaking
  • Director, Producer, Writer, Cinematographer

Additional Information

Will Lenzen Jr’s Websites:

• 2007 NSAC Winners

Will Lenzen Jr’s Interests:

technology, social media, interactive/new media advertising, online marketing, the Internet, strategic communications, design & drawing, branding, filmmaking, fine arts, traveling, jazz, and a good cup of coffee

Will Lenzen Jr’s Groups:

Access Iowa, National Student Advertising Competition

Will Lenzen Jr’s Honors:

2007 AAF National Student Advertising Competition 1st Place Winners

Will Lenzen Jr’s Contact Settings

Interested In:

• career opportunities
• new ventures
• job inquiries
• business deals
• reference requests
• getting back in touch