Advisory Board Member at Bizo
Greater Chicago Area
- Current
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- VPAdvisoryBoard at Bizo
- Chairman at SearchChannel
- Past
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- member at American Business Media
- CEO & Founder at B2BWorks (now called ClearGauge)
- Board of Directors at Interactive Advertising Bureau
- Managing Director at Crain Communications
- Account Executive at Zwiren/NW Ayer
- sales executive at Sun-Times News Group
- Education
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- University of Illinois at Urbana-Champaign
- St. Laurence O'Toole
- Recommended
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13 people have recommended Bill - Connections
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500+
connections
- Industry
- Online Media
- Websites
Bill Furlong’s Summary
Seasoned Online Media Entreprenuer with 20 years of online, magazine, newspaper and advertising agency experience. Currently, President and Partner of vertical search pioneer firm, SearchChannel. Also, Founder and CEO of venture funded B2B internet firm, B2BWorks, now called ClearGauge. Especially skilled in building a business, recruiting talent and nurturing client relationships. Broad experience in all aspects in online business building and well connected to valuable agency, media and investment constituencies in the online industry. Fund raising and M&A experience specifically, in online media segment, and serve on a handful of mature and emerging online company boards.
Bill Furlong’s Specialties:
Specialized Search Engine Development, in vertical, local, and topical environments: full technology installation and business model creation and consulting. Revenue modeling and sales strategy development. Monetization technology expertise as well as online staffing architecture and budgeting collaboration, senior team building. Business building: strategic and venture fund raising consulting.
Bill Furlong’s Experience
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VPAdvisoryBoard
Bizo
(Privately Held; Online Media industry)
February 2009 — Present (10 months)
Work with CEO and senior management in building relationships with Business Media organizations and B2B advertising agencies, as well as provide strategy and consulting direction on product development and advertising network technology.
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Chairman
SearchChannel
(Online Media industry)
June 2004 — Present (5 years 6 months)
An Applications Service Provider that creates "private label" search engines for media companies. Engage publisher in building business model and the actual search system with our own proprietary technology. Consulting services include devising go to market strategies, ad pricing and training staffs in search.
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member
American Business Media
(Non-Profit; 11-50 employees; Publishing industry)
1990 — 2009 (19 years )
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CEO & Founder
B2BWorks (now called ClearGauge)
(Privately Held; 11-50 employees; Marketing and Advertising industry)
September 1998 — June 2003 (4 years 10 months)
·Developed/ pitched business plan to initial incubator and venture companies while building business from own capital and line of credit.
·Raised three rounds of strategic and venture funding, from firms such as R.R. Donnelley, PrimeMedia, IDGVentures.
·Presented, Sold and Managed B2BWorks’ services to leading Fortune 500 companies and their ad agency partners. Roster included: GE, IRS, Dow Chemical, IBM and International Truck.
·Negotiated technology partnership deals and software licensing contracts.
·Managed diverse investor group and board of directors’ expectations and communications. -
Board of Directors
Interactive Advertising Bureau
(Non-Profit; Marketing and Advertising industry)
January 2000 — January 2002 (2 years 1 month)
Joined Board of Directors as CEO and Founder of B2BWorks. One of the few b2b focused companies empaneled in early stages of IAB. Worked with colleagues on advocating the industry and helped formulate best practices for marketers and media in the space. Volunteered and worked on specific committees around b2b initiatives as well as assisted in building membership in the community.
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Managing Director
Crain Communications
(Privately Held; 1001-5000 employees; Publishing industry)
July 1989 — July 1998 (9 years 1 month)
·Responsible for all Ad Age's BtoB strategic and P&L decisions. -·Product line included ad, website, research and circulation sales.
·Created and launched The Outfront Marketing Study, a marketing census of all b2b expenditures by tool and industry.
·Managed Ad Age Group’s Midwest office, including national sales development, display, telemarketing/classified and administrative personnel.
Product line included Ad Age, Business Marketing, Ad Age International, Creativity, adage.com and netb2b.com, trade show and conference sponsorships – often featuring Internet businesses. -
Account Executive
Zwiren/NW Ayer
(Marketing and Advertising industry)
1984 — 1988 (4 years )
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sales executive
Sun-Times News Group
(Public Company; 1001-5000 employees; Newspapers industry)
1980 — 1984 (4 years )
Additional Information
Bill Furlong’s Websites:
Bill Furlong’s Interests:
First and foremost I am adventure traveler having visited 55 countries. Climbed in Torres De Paine in Chile, golfed in Iceland, and kissed the Blarney Stone multiple times. Still have every one of my National Geographic's from June 1968. Member of Chicago Map Society, and The Adventurer's Club. Member of PACTT, Parents of Austic Children Group. Collect Maps and Political Cartoons. My wife, Peggy, and I love to hike and bike with our three beautiful children, Liam; and our twins, Kylie, and Conor.
Bill Furlong’s Groups:
Attended educational forums offered by the University of Chicago, Northwestern University Medill School, Xerox Selling Skills, and Executive Technique. Participated in industry forums: BMA’s and American Business Media’s education series.
Northwestern University Kellogg and Medill Schools, University of Illinois College of Communications, DePaul School of Business, University of Chicago Graham School: Entrepreneurial Center, Adweek Forum, Crain’s Quarterly, Internet Executive Club, DMA., IAB.
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UIUC Networking -
Online Advertising Professionals -
Business Intelligence & Analytics Group -
Chicago Interactive Marketing Association (CIMA) -
Social Media Marketing -
Networlding for Potential Book Authors -
Wind Energy Professionals -
B2B Online Marketing -
Business Marketing Association of Chicago -
Slackers -
FOLIO: MediaPRO -- Magazine & eMedia Publishing Professionals -
BtoB magazine -
Illini Tribe -
B2B Social Media -
Rainmaker Advertising Professionals -
The President/CEO Elite -
Chicago Sun-Times Alumni Group -
RGM Group -
Global Innovation Executive -
ABM Digital Media Council
Bill Furlong’s Honors:
Awards/Affiliations
Named to Top 25 E-commerce Execs by B2B Magazine, Crain’s Internet 50, Interactive Advertising Bureau former board member 2000-2003, Business Marketing Association committee member, University of Illinois James Webb Young Board of Trustees, American Business Media Digital Media Council, Director; Chicago Interactive Marketing Association; Chicago Chamber of Commerce Entrepreneurial Bridge Program Committee Member and Full Chamber Member.
Bill Furlong’s Contact Settings
Interested In:
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
