VP & Research Analyst at Ptak, Noel & Associates
Greater Los Angeles Area
- Current
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- VP & Research Analyst at Ptak, Noel & Associates
- Partner at GTM Research LLC
- Partner at GoToMarket LLC
- Past
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- EVP Marketing at Nexiant
- SVP Marketing at TCI Solutions
- VP Product Marketing at Peregrine Systems
- VP & Research Director at Gartner Group
- Director, Internet Business Group at Digital Equipment Corporation
- Director, Product Marketing, Software Group at Digital Equipment Corporation
- Education
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- Babson College
- Brigham Young University
- Recommended
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5 people have recommended Bill - Connections
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202
connections
- Industry
- Computer Software
- Websites
Bill Keyworth’s Summary
Leveraging over 25 years of successfully defining technology and market trends within the IT service management industry, Keyworth has established a reputation as one of the most credible and consistent voices in maximizing business value from IT infrastructure. Being the first to identify and justify market requirements and benefits for a network management (monitoring) framework thrust Keyworth into an early leadership role within the IT management industry.
As vice president and research director at Gartner Group, Keyworth initiated the Network and Systems Management (NSM) service and created an industry focus on the ITIL processes required for the Service Desk years before industry adoption. Through analyst and vendor executive roles, Keyworth led the focus on IT Infrastructure Management as critical for managing the dynamic elements of the internet and enterprise applications.
Having demonstrated expertise in refocusing the marketing engines of an organization and turning product driven companies into market driven industry leaders, Keyworth now translates that market perspective into success criteria for user’s IT management initiatives.
Bill Keyworth’s Experience
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VP & Research Analyst
Ptak, Noel & Associates
(Computer Software industry)
2009 — Present (less than a year)
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Partner
GTM Research LLC
(Research industry)
February 2007 — Present (2 years 6 months)
Identifies priorities and trade-offs of alternative options for IT management technologies and processes. Includes recommendations that clarify the desired “next step” in maximizing IT end-user customer satisfaction. Research leveraged in providing senior marketing executive services for early to mid-stage high tech start-ups. Operational track record for pinpointing vendor's market differentiation, identifying market “sweet spots” and developing aggressive marketing strategies.
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Partner
GoToMarket LLC
(Partnership; Computer Software industry)
February 2007 — Present (2 years 6 months)
Provides interim CMO services for marketing operations of early stage software companies. Develops/executes an integrated, operational marketing strategy and tactics for faster time-to-revenue and greater market/customer focus. Expedites successful development and execution of revised market strategy and new messaging/branding as reflected in product deliverables, website, collateral for Iptivia, KSS Retail, Evantix and other early to mid stage software companies.
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EVP Marketing
Nexiant
(Privately Held; Computer Software industry)
June 2005 — February 2007 (1 year 9 months)
Recruited to initiate marketing discipline into MRO (indirect goods for manufacturing) technology company prior to third round of venture funding. Created marketing organization that identified and promoted new value proposition and new brand for the integration of inventory management software, dispensing machines and services for MRO planning and business process outsourcing.
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SVP Marketing
TCI Solutions
(Privately Held; Computer Software industry)
July 2002 — May 2005 (2 years 11 months)
Recruited to create, staff, and lead a dedicated marketing infrastructure within the organization. Completely repositioned the company toward a more market-driven strategy, revising the value proposition, creating consistent messaging, and introducing market segmentation, competitive analysis, market requirements, and business opportunity analysis.
• Assembled the team and defined the strategies that helped move TCI’s enterprise product lines from 31 customers to over 85 store chains nationally, gaining more market share than all competitors combined.
• Spearheaded the development and execution of an enhanced product delivery process that shifted product development and implementation from an experience-based development model to a more market-driven model capable of learning and building against customer-driven requirements.
• Introduced rigorous marketing planning processes and orchestrated aggressive new demand-creation and lead-generation initiatives. -
VP Product Marketing
Peregrine Systems
(Public Company; PRGN; Computer Software industry)
April 1999 — June 2002 (3 years 3 months)
Brought into this high-growth enterprise to help redefine the organization and refocus marketing to support aggressive growth plans. Assumed new leadership role introducing and directing all product marketing and product management, growing the division to support the organization through phenomenal growth from $100 million to over $560 million annual revenue in 3 years. Key member of the due diligence team for 10 major corporate acquisitions.
• Focused attention on increasing value and responsiveness of Product Marketing to the sales force and introducing structured business analysis into the product planning process.
• Spearheaded the creation of 3 new strategic business units to support growth, and coordinated all respective market and business planning.
• Encouraged Peregrine’s entrance into the Infrastructure Management market – this one move defined the company as a market leader and reduced competition from 40 direct competitors down to 3. -
VP & Research Director
Gartner Group
(Public Company; IT; Information Technology and Services industry)
May 1995 — April 1999 (4 years)
Joined Gartner Group to lead their new Network and Systems Management (NSM) service. Defined the strategic direction, led research agenda, and introduced a new level of passion that brought the service from $1 million in annual revenue to one of the five top-producing research areas in the company.
• Maintained an 80% year-over-year growth rate, 60% above the company average.
• Co-developed and introduced a series of lucrative new research topics, including Asset Lifecycle Management, a groundbreaking concept in managing IT assets.
• Became recognized as an industry expert in system management workflow and processes, knowledge management, and change management – delivered an extensive number of white papers and publications, consulting engagements, and analyst presentations -
Director, Internet Business Group
Digital Equipment Corporation
(Public Company; DEC; Computer Hardware industry)
March 1994 — May 1995 (1 year 3 months)
Selected to lead the ground-floor development of Digital’s venture into the emerging Internet market. Led all planning aspects of this dynamic entrepreneurial activity – defining the business from the ground up, delivered market and business requirements for Digital’s participation, identified immediate and long-term revenue opportunities., and secured key technical alliances. Directed the research, strategic planning, and negotiations that led to partnerships with emerging Internet leaders Netscape and SpyGlass.
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Director, Product Marketing, Software Group
Digital Equipment Corporation
(Public Company; DEC; Computer Hardware industry)
June 1990 — March 1994 (3 years 10 months)
Led all product marketing and product management activities across multiple software divisions, managing and enhancing the majority of Digital’s 50+ system and network management products. Challenged with driving the rationalization and execution of the software strategy within a hardware-oriented company. Directed the strategy to enhance and consolidate Digital’s entire network and system management product line behind an integrated promotional, packaging, and pricing strategy – effectively turned a $4 million portfolio of management products into a $35 million product group earning a consistent 40% growth rate.
Bill Keyworth’s Education
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Babson College
MBA , Business Administration
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Brigham Young University
BS , Business Management
