Leon Wittenberg

Current

• Strategy Consultant // Director at Soho - Consultancy
• Advisory Board Member at Zideo Media (Video Sharing Platform & Video Creative Company)

Past

• Director Media & Tracking at LaComunidad (GroupM/WPP)
• Head of Sales at ViralTracker.Com (GroupM/WPP)
• Director at SocialMedia8 (GroupM/WPP)

• Co-Owner at wastedtheband.com
• Business Consultant & Founder at MBC Consultancy
• Commercial Director at mediasquares NL APM BeNeLux
• Business Manager at Supertracks Records
• Chief Marketing Officer at Telegraaf Woonkrant
• Managing Director at Real Media Benelux
• Sales Manager Online advertising at Telegraaf
• Consultant at CSB The Netherlands

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Education

• HBO University

Recommendations

26 recommendations

Connections

473 connections

Industry

Online Media

Websites

• Leon on Twitter
• Leon on Facebook
• Zideo Video Community

Leon Wittenberg’s Summary

Partner at Soho - Consultancy
Strategy Consultant
(1994-2008) (2009-present)

Enabling customers to individualize their relationships with brands

Customer Engagement Consultancy
Online Video Production Consultancy
Social Media Consultancy
Viral Marketing Consultancy
Social Media Venture Capital

info@soho-consultancy.com

Advisory Board Member at Zideo Media BV
Video Sharing Platform & Video Creative Company
(2007-present)

Director of SocialMedia8.Com (GroupM/WPP)
Global Social Media Marketing Agency
(2008-2009)

Director of Media & Tracking at LaComunidad (GroupM/WPP)
Social Media Strategy Director
(2008-2009)

Head of sales at ViralTracker.Com (GroupM/WPP)
Tracking Viral Marketing Campaigns
(2008-2009)

Business partner in Wastedtheband.com an International Rock Music Marketing Venture
(2005-2009)

Active on Social Media Marketing in the Multimedia Music & Entertainment Business as Consultant
(2004-present)

Worked for mediasquares NL part of Adpepper Media Benelux - Online Advertising Network
(2006-2007)

Worked for De Telegraaf, newspaper publisher in the Netherlands on Business Development Multimedia
(1996-1999) (2001-2003)

Worked for Real Media - Online advertising Agency
(1999-2001)

Founder of MB Consultancy - This company merged in 2009 with Soho - Social Media Consultancy Ltd.
(1994-2008)

Founder of Computer Support Brabant (CSB The Netherlands)
Small Business ICT consultant
(1989-1993)

Military Service: 435 IBC Mobile Infantry Security Unit
Paratrooper - SAT - Deputy Group Commander
(1987-1988)

Various Jobs during High School and University
mainly Media, Games & Entertainment Business
(1985-1993)

Leon Wittenberg’s Specialties:

Customer Engagement Consultancy (CEC)
Social Media Consultancy (SMC)
Viral Marketing Consultancy (VMC)
Video Production Consultancy (VPC)
Social Media Venture Capital (SMVC)

Leon Wittenberg’s Experience

• Strategy Consultant // Director

  Soho - Consultancy

  (Privately Held; Online Media industry)

  March 2009 — Present (1 year 7 months)

  Customer Engagement Consultancy
  Social Media Consultancy
  Viral Marketing Consultancy
  Social Media Venture Capital
  
  info@soho-consultancy.com

• Advisory Board Member

  Zideo Media (Video Sharing Platform & Video Creative Company)

  (Privately Held; Online Media industry)

  October 2007 — Present (3 years )

  Advisory Board Member @ Zideo Media BV
  European Video Sharing Platform & Video Creative Company
  
  CONCEPT - STRATEGY - PRODUCTION - DISTRIBUTION
  FOR ONLINE VIDEO
  
  SHARE YOUR VIDEO ONLINE WITH ZIDEO
  
  http://zideo.co.uk
  http://zideo.de
  http//:zideo.nl
  http://zideomedia.nl

• Director Media & Tracking

  LaComunidad (GroupM/WPP)

  (Privately Held; Marketing and Advertising industry)

  February 2008 — March 2009 (1 year 2 months)

  Director media & tracking at Grupo LaComunidad; strategic positioning (SMA), seeding (SMO) and tracking of viral marketing campaigns worldwide. Brand ambassador programs and Social Media engagement strategies.
  
  See our viral marketing tracking solution www.ViralTracker.com and our www.ViralBlog.com currently ranked in the Ad Age Power100 for marketing blogs.

• Head of Sales

  ViralTracker.Com (GroupM/WPP)

  (Internet industry)

  February 2008 — March 2009 (1 year 2 months)

  Viraltracker.com tracks your viral marketing campaigns worldwide!

• Director

  SocialMedia8 (GroupM/WPP)

  (Marketing and Advertising industry)

  February 2008 — March 2009 (1 year 2 months)

  The First Global Social Media Agency
  (http://socialmedia8.com)

• Co-Owner

  wastedtheband.com

  (Entertainment industry)

  2005 — January 2009 (4 years )

  Co-owner of wastedtheband.com -an ultra modern marketing mash up program of Fast Cars and Guitars combined with Social Media Marketing Programs for Global and USA Brands who want to interact and engage @ Real Live Events and a smart Web 2.0 environment with Fans of IRL (Indy Racing League) from ALL OVER THE WORLD, combined with some good old Rock Music! See: Join the Ride Video Series featuring HVM Racing for current program elements.

• Business Consultant & Founder

  MBC Consultancy

  (Entertainment industry)

  1994 — September 2008 (14 years )

  Worked for DUTCH Independent Label Supertracks, representing artists like Coparck, C-mon & Kypski and Black Market Audio. Worked on Social Media Strategies for Bands on MySpace. Worked for rock band Wasted, an International Rock Music Venture.

• Commercial Director

  mediasquares NL APM BeNeLux

  (Internet industry)

  2006 — 2007 (1 year )

  Advertising Sales & Sponsoring for A brands on the internet

• Business Manager

  Supertracks Records

  (Music industry)

  2004 — 2006 (2 years )

  Ad Interim Business Manager,

• Chief Marketing Officer

  Telegraaf Woonkrant

  (Public Company; 1001-5000 employees; Publishing industry)

  2001 — 2003 (2 years )

  Started as Interactive Real-Estate.com the company behind woonkrant.nl later integrated with the print version De Woonkrant a section of Dutch daily newspaper De Telegraaf.

• Managing Director

  Real Media Benelux

  (Marketing and Advertising industry)

  1999 — 2001 (2 years )

  Online Advertising sales; National / International representation of A-brand websites as New York Times, Playboy, Excite@Home, De Telegraaf.

• Sales Manager Online advertising

  Telegraaf

  (Public Company; 1001-5000 employees; Publishing industry)

  1996 — 1999 (3 years )

  online / multimedia advertising sales and development for Dutch daily Newspaper De Telegraaf, and its main sections, DFT (financial), Woonkrant (estates), Telesport (sports), AutoTelegraaf (automotive), Reiskrant (travel), Prive (entertainment).

• Consultant

  CSB The Netherlands

  (Computer Hardware industry)

  1989 — 1993 (4 years )

  Founder of CSB The Netherlands, personal computer support company for small business.

Leon Wittenberg’s Education

• HBO University

  Commercial Economics 1991 — 1993

  HEAO Breda The Netherlands

Additional Information

Leon Wittenberg’s Websites:

• Leon on Twitter
• Leon on Facebook
• Zideo Video Community

Leon Wittenberg’s Interests:

internet, reading, writing, music, auto sport, sailing, golf, scuba diving, restaurants, traveling,

Leon Wittenberg’s Groups:

World Business Council for Sustainable Development (WBCSD)

•    International Advertising Association
•    Online Advertising Professionals
•    The Telegraaf Network
•    Dutch Media Professionals
•    Social Media Today
•    Social Media Marketing
•    The RealMedian Alumni Network
•    Social Media Mafia
•    Music and Entertainment Professionals
•    Conspiracy to Change Advertising
•    Motorsports Marketing Professionals
•    Social Media Advertisers (socialAdv.com)
•    SocialMedia8
•    Motorsports Professionals Group
•    SportMarketing and Sponsoring Holland
•    Future Social Media
•    Social Marketing Platform
•    Elysiants
•    GroupM (WPP) People and Alumni
•    Masters of Customer Engagement
•    Branded Channels
•    Nieuwe Garde Amsterdam
•    Dutch Media Intelligence
•    Soho - Social Media Consultancy Ltd.
•    Intelligent Social Media
•    Intelligent Social Media Benelux

Leon Wittenberg’s Honors:

1998 Jury member of the first Dutch Interactive Spinawards.

1999 Erasmus University Rotterdam The Netherlands; PRIMA Award for New Media Development

1996-2004 Workshop Consultant on Online Advertising Strategies

2007-present Advisory Board Member

2008-2010 Workshop Consultant on Social Media Strategies

2008-2010 Public Speaker on Social Media Communications

2009 Publications: Journal of Digital Asset Management
http://tinyurl.com/2uf4ndl

Leon Wittenberg’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch