Winne Soh

Current

• Co-Founder at Dream Axis Pte Ltd
• Treasurer at Association of MACHINIMA Arts & Sciences (AMAS)

Past

• Founder at Italic Creative Media
• Business Development at AKQA Shanghai
• Marketing Supervisor at Fractalist China Inc.

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Education

• National University of Singapore

Connections

10 connections

Industry

Media Production

Winne Soh’s Summary

Winne Soh has 5 years of extensive industrial experience in the interactive media industry. She had broad experience in working with international advertising agencies and IT solutions companies, creating and delivering effective business media for corporations such as Microsoft, Palm and Singapore Airlines. She had also worked in Shanghai, China, as a Marketing Supervisor at Fractalist China Inc., a mobile media and marketing company. She was engaged in the launches of various mobile marketing campaigns for multinational clients, such as Volkswagen and Nokia.

Winne had started the pursuance of her interest since her early schooling days. She had launched her first self-created CD-ROM production titled “Legend of the Modern City” when she was 15 years old, which reached more than 3000 students in Singapore. In 2000, she had been invited to showcase her production at the Learning Metropolis Convention held at Suntec City Singapore. Winne had also won numerous top awards in interactive media competitions, including a Platinum award in the prestigious ThinkQuest Internet Challenge 2002 with more than 200 competitors from countries such as USA, Netherlands, Australia, etc. She was also President of the IT Club in her Junior College and Secondary School, organizing and leading numerous nationwide IT programs and competitions for 4 years.

Winne holds an Honours Degree in Computing with a Minor in Technopreneurship from the National University of Singapore (NUS). She had also conducted a one-year faculty research at NUS in the behavioural study of consumers’ reaction to marketing information transmitted via the mobile platform. She currently runs her own interactive media business at Dream Axis Private Limited and serves as the Treasurer at the Association of MACHINIMA Arts & Sciences driving the Machinima movement in Singapore and Asia.

Winne Soh’s Specialties:

Digitial Marketing, Advertising & New Media

Winne Soh’s Experience

• Co-Founder

  Dream Axis Pte Ltd

  (Privately Held; 1-10 employees; Computer Games industry)

  2008 — Present (1 year)

  Dream Axis is The Virtual World Company which specializes in 3D contents services on virtual world platforms.

• Treasurer

  Association of MACHINIMA Arts & Sciences (AMAS)

  (Animation industry)

  July 2007 — Present (2 years 1 month)

  Machinima, a word formed by combining 'machine' and 'cinema', is both a new film-making method and also a film genre, created by compiling and manipulating existing video game characters and environments into a virtual film. AMAS is a non-profit organisation based in Singapore committed to evangelise the machinima movement in Asia, identify and groom the next generation of game makers and animators. AMAS is a strong supporter of the global machinima movement led by the Academy of Machinima Arts & Sciences.

• Founder

  Italic Creative Media

  (Media Production industry)

  2004 — 2008 (4 years)

  Born in 2004 from the love for wild imagination and creation! Italic Creative Media offers internet and mobile marketing and media services to clients in Singapore and China.

• Business Development

  AKQA Shanghai

  (Privately Held; 201-500 employees; Marketing and Advertising industry)

  2007 — 2007 (less than a year)

  iCoke Gaming Tournament, Global Gaming League China, Citibank China
  
  www.akqa.com

• Marketing Supervisor

  Fractalist China Inc.

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  2006 — 2007 (1 year)

  Mobile Marketing, interactive marketing partner of China Mobile
  
  www.fractalist.com.cn

Winne Soh’s Education

• National University of Singapore

  Computing , Information Systems , 2004 — 2007

  Honours Degree in Computing (Information Systems), with Minor in Technoprenuership

  Activities and Societies:

  NUS Overseas College (Shanghai)
  NOC Alumni Network

Additional Information

Winne Soh’s Interests:

Digital Marketing, Advertising

Winne Soh’s Honors:

ThinkQuest Internet Challenge Platinum Award

Winne Soh’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch