Kirby Winfield

Since 1996, my experience has been in pre/during/post-IPO marketing communications planning, corporate and product branding, online advertising monetization, post-acquisition organizational restructuring, strategic business planning and financial forecasting, product definition and development, and online design development for industry-leading organizations.

My goals are to help early- and mid-stage ventures succeed online, and to create products that fill unmet needs for businesses or consumers.

Kirby Winfield’s Specialties:

General management, operations, online product development, online marketing, brand marketing, merger integration, business development, local marketing, online content development at scale, online advertising and monetization

Kirby Winfield’s Experience

Chief Revenue Officer

Mpire

(Privately Held; Computer Software industry)

July 2008 — Present (1 year 5 months)

Mpire Corporation is a market-leading advertising optimization technology company and maker of AdXpose. As both an ad network and technology provider, Mpire is evolving traditional online advertising into a more relevant and engaging medium for publishers and advertisers. Founded in 2005, Mpire Corporation is backed by Draper Fisher Jurvetson and Ignition Partners, and based in Seattle, Washington.
Advisory Board

TransSystems

(Privately Held; Automotive industry)

June 2008 — Present (1 year 6 months)

TransSystems provides vehicle safety and fuel efficiency solutions for motorcycles, automobiles and fleet vehicles.
Advisory Board

Zu Media Group

(Sports industry)

April 2008 — Present (1 year 8 months)

SportZu.tv was created to give sports players, coaches, referees and parents an interactive community to watch, share, communicate, post, learn and make new friends.

At SportZu.tv, we believe in the power of amateur sports and as part of our commitment, SportZu.tv will donate 5% of all net profits to amateur sports-based charities each year.
Board of Directors

SharperAgent

(Privately Held; 11-50 employees; Internet industry)

January 2006 — Present (3 years 11 months)

SharperAgent, with more than 40,000 customers worldwide, provides custom-branded marketing suites and powerful CRM solutions that enable real estate and mortgage professionals to prospect more effectively, build strong lead pipelines, and ultimately grow customers for life.
Principal

Ascend Solutions

(Internet industry)

February 2008 — July 2008 (6 months)

Ascend Solutions provides strategic Internet advertising, marketing, business development, and operational/management consulting to entrepreneurs, operating businesses, and venture capital/private equity firms. Clients include companies backed by Monster Venture Partners, Clearstone Venture Partners, and Wescom Capital in the search engine, messaging, and automotive spaces.
General Manager

Marchex

(Public Company; 201-500 employees; MCHX; Internet industry)

January 2006 — January 2008 (2 years 1 month)

• Responsible for network of 200,000+ Web sites.
• Grew usage from 18,000,000 unique monthly visitors in 2005 to 31,000,000 unique monthly visitors in 2007.
• Built and integrated full featured local search and directory content onto ~130,000 sites.
• Managed 20 direct and ~30 matrixed employees.
• Secured partnerships with leading vertical and local content providers including New York Times Digital, Esurance, HouseValues, and InsiderPages.
• Oversaw multimillion dollar pay per click advertising budget, relationships with Google, Yahoo, and MSN.
• Migrated Marchex consumer business from “domain parking” to “local media”.
VP of Marketing

Marchex

(Public Company; 201-500 employees; MCHX; Internet industry)

March 2003 — March 2006 (3 years 1 month)

• Responsible for all corporate marketing; brand, event, and direct marketing; creative services, Web development, design; and online customer acquisition.
• Optimized b2b online signup processes to double conversion rates.
• Created and evolved consumer/user acquisition program driving hypergrowth on Marchex Web site network.
• Created and implemented all marcomm messaging, branding, positioning for corporate brand and sub-brands.
• Built marketing team from zero to 11 employees.
Marketing Manager, Director of Marketing

Go2Net

(Public Company; Internet industry)

1996 — 2001 (5 years )

• Responsible for all corporate marketing; consumer, event, and direct marketing; sales collateral/support.
• Responsible for all public relations from startup through 1998.
• Created and launched Go2Net Network brand nationwide in print, outdoor and online media.
• Hired and managed 3rd party advertising and PR agencies.
• Scaled marketing spend from $100,000 in 1996 to $1M, $4M, $14M and $24M in successive years at or above target ROI.
• During tenure, Go2Net Network grew from 30,000 visitors/month to a top 20 online network according to Media Metrix.
Executive Trainee

Ruder Finn

(Privately Held; 501-1000 employees; Public Relations and Communications industry)

June 1996 — August 1996 (3 months)

Ruder Finn is a leading international, independent communications, counselling and services Agency with almost 60 years experience. Ruder Finn had been named the #1 Ranking Large Agency for Overall Performance and Client Support by leading PR trade newsletter The Holmes Report and serves the global and local communications needs of more than 250 corporations and non-profit organizations.
Intern

Abramson Ehrlich Manes

(Marketing and Advertising industry)

June 1994 — August 1994 (3 months)

Kirby Winfield’s Education

Seattle University School of Law

Coursework towards JD , 2002 — 2003

Recipient of 2002 Trustee Law Scholarship.

Trustee Law Scholarships are awarded to students in the top 25 percent of the applicant pool who possess attributes–by virtue of their age and experience, academic background, career history, community service, socioeconomic status, or special talents–that contribute to a diverse, dynamic student body.

Left school after one year to become first employee at Marchex (MCHX)

Activities and Societies:

Trustee Law Scholar
Middlebury College

BA , English , September 1992 — May 1996

Activities and Societies:

Football Team, Creative Writing Concentration
Seattle Prep

1988 — 1992

Additional Information

Kirby Winfield’s Groups:

Internet Oldtimers Foundation
Advisory Board, UW Extension Certificate Program in Business Development
Internet Advertising Bureau
Search Engine Marketing Professional Organization
Northwest Internet Advertising Group
Historic Seattle (Dedicated to Architectural Preservation)
Slideluck Potshow