Tim Windsor

Current

• Director of Web Strategy at Johns Hopkins University

Past

• VP, Interactive - Baltimore Sun at Tribune Interactive
• General Manager, Interactive at Baltimore Sun
• Deputy General Manager, Online at The Baltimore Sun

• Dir. of Product Development & Marketing, Online at The Baltimore Sun
• Executive Producer, Online at The Baltimore Sun
• Production and Design Manager at The Baltimore Sun
• Creative Director at Chesapeake Advertising
• Creative Director at Image Dynamics
• Copywriter at Self
• Agency Promotions Director at VanSant Dugdale Advertising
• Director of Media Relations at Carton Donofrio Partners
• News Assignment Editor at WJZ-TV

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Education

• McDaniel College
• Western Maryland College

Recommended

9 people have recommended Tim

Connections

382 connections

Industry

Online Media

Tim Windsor’s Summary

With journalism and marketing backgrounds, I approached my most recent leadership position as the VP, interactive for The Baltimore Sun Media Group as an opportunity to extend one of the most powerful brands in Maryland into the digital space. The BSMG products -- baltimoresun.com, baltimore.metromix, ExploreHoward.com, bthesite.com and MarylandWeather.com -- reach online Marylanders wherever they want to be, online and on their smartphones.

Tim Windsor’s Specialties:

Strategic planning, team-building, leadership, vision, revenue generation, industry knowledge, futurism, user interface, site architecture, usability, advertising creative, video, audience development

Tim Windsor’s Experience

• Director of Web Strategy

  Johns Hopkins University

  (Educational Institution; Higher Education industry)

  November 2008 — Present (1 year 1 month)

• VP, Interactive - Baltimore Sun

  Tribune Interactive

  (Public Company; 10,001 or more employees; TRB; Online Media industry)

  February 2007 — August 2008 (1 year 7 months)

  Served as the strategic and operational leader of the division of the company which has been growing readership and revenue since 1996. Named VP in 2007.
  
  • Led a network of Maryland’s most popular and financially successful internet sites, including the flagship BaltimoreSun.com.
  
  • Managed an annual budget of $20 million.
  
  • Launched breakthrough advertising programs, including Tribune’s first in-house long-form video production department.
  
  • Developed innovative editorial efforts including bthesite.com, a news-aggregation play for a younger audience, and the relaunching of 15 community news publications under the regional “Explore” umbrella brand.
  
  • Managed a 50 member staff, comprising the following departments: editorial, advertising, design, marketing, finance.

• General Manager, Interactive

  Baltimore Sun

  (Public Company; 1001-5000 employees; TRB; Newspapers industry)

  February 2005 — February 2007 (2 years 1 month)

  Directed all operational aspects of the interactive division. Worked closely with the general manager, editor and director of sales to craft strategic vision. During this period, my chief duty was the development of all strategic and operations plans for the division. Introduced the concepts of blogging and podcasting to our traditional newsroom.

• Deputy General Manager, Online

  The Baltimore Sun

  (Public Company; 1001-5000 employees; TRB; Newspapers industry)

  2002 — 2005 (3 years )

• Dir. of Product Development & Marketing, Online

  The Baltimore Sun

  (Public Company; 1001-5000 employees; TRB; Newspapers industry)

  2000 — 2002 (2 years )

  Led the transformation of the interactive team from an independent, self-contained organization to one tightly integrated with Tribune systems and philosophies. At the same time, led a major redesign of the news site, including a rebranding of the flagship brand from SunSpot.net to BaltimoreSun.com. Also launched major brand extensions including Bay & Beach and On Campus. Launched the largest consumer marketing program to date in the interactive division for the rebranding of BaltimoreSun.com. Brought such innovations as RSS, user-customizable experience and behavioral targeting to the site.

• Executive Producer, Online

  The Baltimore Sun

  (Public Company; 1001-5000 employees; TRB; Newspapers industry)

  1998 — 2000 (2 years )

  As the chief editorial manager of the site, my role was to shape both the daily mix of stories as well as to set the longer-view of the types of content we would be producing. It was during this period that our main news site - SunSpot.net - first went “live” with coverage of the Clinton impeachment. Though we were not actually staffed for this, the necessity was clear, and the reader reaction was strong and positive. Based on this experience, I led a campaign to justify additional content positions to allow us to present live and updated coverage every day.

• Production and Design Manager

  The Baltimore Sun

  (Public Company; 1001-5000 employees; TRB; Newspapers industry)

  June 1996 — November 1998 (2 years 6 months)

  I was a core member of the small team that developed and launched The Baltimore Sun’s first web presence in 1996. I developed all marketing materials, drove the focus-group process, designed the site systems and, in conjunction with a vendor, the design elements. We experimented early with ideas and concepts that would become common in news sites over time: live chats, bulletin boards, streaming audio, user-generated content, photo archives and large magazine-style graphics.

• Creative Director

  Chesapeake Advertising

  (Marketing and Advertising industry)

  1995 — May 1996 (1 year )

  Launched the interactive division at Chesapeake Advertising. Wrote and designed advertising campaigns for clients in the banking, home-building and gaming industries.

• Creative Director

  Image Dynamics

  (Marketing and Advertising industry)

  1992 — 1995 (3 years )

  Responsible for concept and execution of agency advertising, design and collateral. Clients included Black & Decker, Maryland Department of Economic and Employment Development and Blue Cross/Blue Shield of Maryland.

• Copywriter

  Self

  (Marketing and Advertising industry)

  1991 — 1992 (1 year )

  Worked for a variety of agencies and clients in Baltimore in the development of advertising campaigns and copy. Won an ADDY award for best newspaper campaign.

• Agency Promotions Director

  VanSant Dugdale Advertising

  (Marketing and Advertising industry)

  1990 — 1991 (1 year )

  Created and grew VanSant’s agency promotions and public relations department, serving both clients and the agency itself. Clients included Jiffy Lube, Columbia Hospital for Women and Baltimore Reads, a local adult literacy advocacy group.

• Director of Media Relations

  Carton Donofrio Partners

  (Privately Held; 51-200 employees; Marketing and Advertising industry)

  1986 — 1989 (3 years )

  At the time of my employment, the company was called RM&D. Planned, supervised and implemented a wide range of public relations programs for such clients as Waterford Crystal, DuPont, The Rouse Company and BWI Airport.

• News Assignment Editor

  WJZ-TV

  (Broadcast Media industry)

  1981 — 1986 (5 years )

  As assignment editor, was directly responsible for the daily coverage of news on the top-rated television news program in Baltimore.

Tim Windsor’s Education

• McDaniel College

  1977 — 1981

• Western Maryland College

  1977 — 1981

Additional Information

Tim Windsor’s Groups:

GBC Leadership Class of 2006,
Online News Association,
Newspaper Association of America

•    Online News Association
•    Loyola Blakefield High School Alumni Association
•    Social Media Today
•    The Leadership

Tim Windsor’s Honors:

MDDC Best news web site
Addy Awards - Best newspaper campaign