Senior Beverage Marketing and Sales Executive
Greater New York City Area
- Past
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- Chief Marketing Officer at CherryPharm
- Licensed Real Estate Professional at The Ivy Group
- President at Power 10 Marketing, Inc. (Self-employed)
- VP Worldwide Marketing at Danone Group
- VP Worldwide Marketing Evian at Danone Waters of North America
- Director of Marketing, Imported Brands at Danone Group
- Director of Development and Marketing, Domestic Brands at Danone Group
- Commercial Development Manager, Imported Pasta at Danone Group
- Brand Manager at Lorillard Tobacco Company
- Account Director at FOOTE, CONE, & BELDING, INC.
- Vice President, Manager Field Services Group at BACKER SPIELVOGEL BATES, INC.
- Media Department at Grey Advertising, Inc.
- Education
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- Brown University
- St. Paul's School; Concord, NH
- Recommended
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3 people have recommended William - Connections
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105
connections
- Industry
- Food & Beverages
- Websites
William Waggaman’s Summary
Advertising
Marketing
Management
Product Development
Consulting
Sales
Business Development
Business Planning
Operations
William Waggaman’s Specialties:
Beverages
Healthy Beverages
Functional Beverages
Fruit Juices
Bottled Water
New Product Development
Business Planning
P&L Management
William Waggaman’s Experience
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Chief Marketing Officer
CherryPharm
(Food & Beverages industry)
September 2007 — January 2008 (5 months)
Lead marketing and sales role developing small, privately-owned, functional, healthy beverage company.
www.cherrypharm.com -
Licensed Real Estate Professional
The Ivy Group
(Partnership; 1-10 employees; Real Estate industry)
June 2005 — September 2007 (2 years 4 months)
Professional agent in sales and rentals of Manhattan real estate. Affiliated with the largest real estate firm in the world -- Century 21.
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President
Power 10 Marketing, Inc. (Self-employed)
(Self-Employed; Myself Only; Management Consulting industry)
2003 — 2005 (2 years)
Independent, full-service management and marketing consulting firm primarily targeting consumer products companies and service organizations.
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VP Worldwide Marketing
Danone Group
(Public Company; 10,001 or more employees; Consumer Goods industry)
2000 — 2003 (3 years)
VP of Worldwide Marketing for the Evian Natural Spring Water, the world’s largest brand of bottled water with over $1.2 billion in sales. Global marketing oversight across 123 countries, with specific focus on top 8 – USA, France, UK, Japan, Germany, Australia, and Singapore.
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VP Worldwide Marketing Evian
Danone Waters of North America
(Food & Beverages industry)
1999 — 2002 (3 years)
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Director of Marketing, Imported Brands
Danone Group
(Public Company; 10,001 or more employees; Consumer Goods industry)
1996 — 2000 (4 years)
Promoted to lead marketing of imported beverage brands for the US and Canada. Brand roster included Volvic Natural Spring Water, Volvic Flavored Waters, Ferrarelle Sparkling Natural Mineral Water, and Evian Natural Spring Water. Reported to VP Imported Brands Business Unit. Led total team of 12, with seven direct reports (three Brand Managers, Sr. Event Director, Website Manager, and Trade Marketing Director, Director of PR). Oversaw revenues of $200 million. Controlled marketing budget of $26 million.
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Director of Development and Marketing, Domestic Brands
Danone Group
(Public Company; 10,001 or more employees; Consumer Goods industry)
1995 — 1996 (1 year)
Designated to lead company’s competitive entry into North American domestic bottled water segment from concept to roll-out. Directed product development, including identification of brand and selection of formats, package sizes, and pricing. Evolved to operational marketing leadership after products were launched.
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Commercial Development Manager, Imported Pasta
Danone Group
(Public Company; 10,001 or more employees; Consumer Goods industry)
1994 — 1995 (1 year)
Piloted importation and market introduction of Agnesi premium Italian pasta. Directed all facets of the project lifecycle from business plan development to product rollout. Reported to CEO North America with two direct reports (Area Sales Managers).
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Brand Manager
Lorillard Tobacco Company
(Public Company; 5001-10,000 employees; Tobacco industry)
1992 — 1994 (2 years)
Reported to Group marketing Director, with one direct report (Assoc. Brand Manager). Managed marketing budget of $20 million.
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Account Director
FOOTE, CONE, & BELDING, INC.
(Public Company; 1001-5000 employees; Marketing and Advertising industry)
1990 — 1992 (2 years)
Key agency liaison for RJR Tobacco and Brown-Forman clients. Reported to SVP Management Director. Oversaw one direct report (Account Executive).
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Vice President, Manager Field Services Group
BACKER SPIELVOGEL BATES, INC.
(Public Company; 501-1000 employees; Marketing and Advertising industry)
1985 — 1990 (5 years)
Led co-op advertising and promotional activity for all Miller Brewing Company brands and coordinated field activities for a 20-member marketing team. Reported to Sr. VP Field Services, oversaw eight reports all Regional Account Directors. This specific group continually delivered billings over $40 million.
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Media Department
Grey Advertising, Inc.
(Public Company; 1001-5000 employees; Marketing and Advertising industry)
1980 — 1985 (5 years)
Supervised media planning for high profile accounts, such as Procter & Gamble, General Foods, Canada Dry, and Warner Brothers Motion Pictures.
William Waggaman’s Education
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Brown University
BA, History, September 1976 — June 1980
- Activities and Societies:
- Varsity Heavyweight Crew
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St. Paul's School; Concord, NH
September 1972 — June 1976
Additional Information
William Waggaman’s Websites:
William Waggaman’s Groups:
Real Estate Board of New York
National Association of Realtors
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St. Paul's School
William Waggaman’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
