Will Scully-Power

Current

• Managing Director at Datarati

Past

• Data Director at M&C Saatchi
• Data Director at Mark. (part of M&C Saatchi)
• General Manager at agency On-Demand

• Managing Partner at MarketingFX
• Marketing Director at CB Solutions
• Marketing Consultant at MatchbookFX
• Marketing Consultant at Australia Fund
• Chief Executive Officer at eBizExec (Asia-Pacific)
• Information Technology & Database Manager at Stroudgate Australasia

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Education

• University of Western Sydney
• St. Ignatius College, Riverview

Recommended

3 people have recommended Will

Connections

500+ connections

Industry

Marketing and Advertising

Websites

• My Company
• My Blog
• My Twitter

Will Scully-Power’s Summary

Will is the Managing Director of Datarati, a marketing analytics and optimisation company, providing digital advertising agencies, media agencies and their clients with actionable data driven insights which improve campaign performance and ROI.

Prior to joining Datarati, Will was the Data Director at M&C Saatchi/Mark.

M&C Saatchi launched a new agency called (Mark.) back in 2007 that merged direct and digital media - and introduced, for the first time for the agency, the discipline of data.

Clients included: ANZ, Optus, Qantas, Woolworths, Westfield, IAG and Freedom Furniture.

Prior to joining M&C Saatchi/Mark. in 2008, Will spent two years as the General Manager of agency On-Demand. At agency On-Demand, he successfully led the implementation of over 150 customer relationship management (CRM) and Marketing Automation Database (MAD) projects. Clients included: Telstra, Vodafone, AAPT, Commonwealth Bank and NRMA.

Prior to agency On-Demand, Will founded and became Managing Partner at MarketingFX, Australia's leading boutique agency specialising in outsourced marketing and PR services for hi-tech companies. MarketingFX was a member of GlobalFluency, a global alliance of independent technology marketing and public relations firms. GlobalFluency represented more than $60 million in annual billings.

MarketingFX was acquired in 2006.

Will is a member of the Australian Direct Marketing Association's (ADMA) Data Council, a member of the NSW Council of the Australian Marketing Institute (AMI) and a member of the Institute of Analytics Professionals of Australia.

Will is also Head of the Sydney Data Miners www.meetup.com/datarati, a group of over 200 data mining, natural language processing, artificial intelligence, machine learning, statistics, web mining, search engines and/or computational linguistics professionals.

Will Scully-Power’s Specialties:

These leadership qualities have seen William selected as a member of the Leadership and Enterprise Development Group of the Australian Federal Government's National Roundtable and an Australia Day Ambassador.

Speaking Engagements:
Australian Direct Marketing Association - Data Day 2008
New Zealand Marketing Association - Data Day 2009
Data Quality Asia-Pacific - 2009
Australian Marketing Institute - Social Media 2009
Loyalty Marketing Day - 2009

Will Scully-Power’s Experience

• Managing Director

  Datarati

  (Privately Held; Marketing and Advertising industry)

  June 2009 — Present (6 months)

  Datarati is a marketing analytics and optimisation company, providing digital advertising agencies, media agencies and their clients with actionable data driven insights which improve campaign performance and ROI.

• Data Director

  M&C Saatchi

  (Public Company; SAA; Marketing and Advertising industry)

  February 2008 — May 2009 (1 year 4 months)

  M&C Saatchi is a global marketing services business working for clients across a wide variety of industry sectors. The Company was founded in 1995.
  
  Starting with a strong base in the UK and Australia, we have added new agencies and disciplines in Asia, USA and Europe, employing over 1,000 staff in 13 countries. The Company was listed on AIM in 2004.

• Data Director

  Mark. (part of M&C Saatchi)

  (Marketing and Advertising industry)

  February 2008 — May 2009 (1 year 4 months)

  Mark launched in May 2007, combining the digital, direct and data disciplines of M&C Saatchi.
  
  We are committed to developing infectious, indelible ideas that mark minds to elicit measurable behaviour.
  
  Although Mark is a separate entity we are a part of M&C Saatchi, but without the financial, political and cultural silos that exist in other multi agency groups.

• General Manager

  agency On-Demand

  (Marketing and Advertising industry)

  June 2006 — February 2008 (1 year 9 months)

  agency On-Demand® is the world’s first on-demand marketing agency and a division of Sqware Peg, the Premiere Asia-Pacific Consulting Partner of salesforce.com (NYSE:CRM), the leading provider of on-demand customer relationship management (CRM) services and solutions.
  
  agency On-Demand® provides provides access to the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs.
  
  Backed by expert professional services, agency On-Demand® provides the only on-demand solution that offers businesses a common marketing automation platform bridging the sales and marketing divide.
  
  It integrates direct marketing, interactive marketing, lead generation and sales force automation to turn customer acquisition into a measurable process, improve marketing effectiveness and accelerate the enterprise sales cycle.
  
  www.agencyondemand.com & www.excelhell.com.au

• Managing Partner

  MarketingFX

  (Marketing and Advertising industry)

  August 2002 — June 2006 (3 years 11 months)

  MarketingFX was Australia's leading boutique agency specialising in outsourced marketing and PR services for hi-tech companies.
  
  Their clients were among the Australian ICT industry's most innovative and respected companies, from ground-breaking technology startups to major global corporations.
  
  MarketingFX represented over 50 hi-tech companies and was a member of GlobalFluency, a global alliance of independent technology marketing and public relations firms delivering strategic, cross-border communications services in the America's, Europe, Asia-Pacific, Africa and the Middle East.
  
  GlobalFluency consisted of 41 agencies employing over 800 professionals in 72 countries. Together, these firms represented more than $60 million in billings from scores of clients across all information technology, communications, systems integration and Internet service sectors.
  
  MarketingFX was acquired in June 2006.

• Marketing Director

  CB Solutions

  (Internet industry)

  April 2002 — August 2002 (5 months)

  CB Solutions is a CRM software development company, with offices in Sydney, New York, and Calcutta.
  
  CB Solutions was founded in 2000 with the sole objective of providing Consultancy, developing Internet and Wireless Solutions and implementing IT Projects for small, medium scale and corporate enterprises.

• Marketing Consultant

  MatchbookFX

  (Internet industry)

  October 2000 — November 2001 (1 year 2 months)

  As a marketing consultant for MatchbookFX Australia, the Australian subsidiary of the New York based MatchbookFX.com, an online proprietary dealing platform, I was personally responsible for marketing the software to potential users and investors throughout the Asia-Pacific Region.
  
  MatchbookFX.com caters to forex market participants who want a fast, efficient and easy-to-use dealing system on which to post open-orders and execute their forex trades,

• Marketing Consultant

  Australia Fund

  (Venture Capital & Private Equity industry)

  October 2000 — November 2001 (1 year 2 months)

  As a member of the Development Capital Investment Committee for Australia Fund Limited, a socially responsible investment fund, I was responsible for the process and review of the development capital proposals in the Internet, technology, and new media space.

• Chief Executive Officer

  eBizExec (Asia-Pacific)

  (Information Technology and Services industry)

  October 1999 — October 2000 (1 year 1 month)

  As chief executive officer of eBizExec (Asia-Pacific), an international technology sales business, I was responsible for the strategy and global marketing operations of the company.
  
  This involved the negotiation of international contracts, alliances and partnerships with technology companies in the United States, India, South East Asia, and Australia.

• Information Technology & Database Manager

  Stroudgate Australasia

  (Privately Held; 51-200 employees; Publishing industry)

  December 1998 — October 1999 (11 months)

  Stroudgate Australasia Pty Ltd is an international publishing company specialising in business, contract and custom publications. As Stroudgate’s IT & Database Manager, I was personally responsible for the creation, programming, and deployment of the 1999 British Australasian Business database, under contract from the Australian British Chamber of Commerce and the British Consulate General.
  
  The database is used extensively by organisations such as Austrade, The Australian High Commissioner, UK & Australian Chamber of Commerce and other related parties who deal in investment and trade between Australia, United Kingdom & New Zealand.
  
  The database was launched by Mark Taylor (1999 Australian of the Year) and published in a hard copy version within the publication British Australasian Business, on CD ROM, and the Australian British Chamber of Commerce’s website www.britishchamber.com

Will Scully-Power’s Education

• University of Western Sydney

  BComm (Major in Marketing) , Commerce - Deferred , 2000

  Started degree in 2000 and deferred later that year.

• St. Ignatius College, Riverview

Additional Information

Will Scully-Power’s Websites:

• My Company
• My Blog
• My Twitter

Will Scully-Power’s Interests:

Running, swimming, snowboarding, sailing and rugby union.

Will Scully-Power’s Groups:

(ADMA) Australian Direct Marketing Association Data Council (AMI) Australian Marketing Institute (NSW Council Member).
(SDM) Sydney Data Miners

•    Web Analytics Demystified
•    DoubleClick Alumni
•    Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info
•    Inbound Marketers - For Marketing Professionals
•    Data Analytics Australia
•    Next Gen Market Research (NGMR) The fastest growing Consumer Insights group
•    DataShaping Advanced Analytics
•    Marketing Executives Group
•    Web Analytics Association
•    Australian Marketers
•    Australian New Media
•    Teradata Corporation
•    Technology Marketing Community
•    Digital Media And Strategy
•    adtech Sydney
•    Salesforce.com Professional Network
•    Web Analytics Professionals (+5000 web analytics members) Join now!
•    Sales, Marketing, Technical and Senior Executive Club - Asia Pacific
•    Lead Generation and Nurturing
•    Omniture Enthusiasts
•    Hitwise Enthusiasts
•    Omniture Users Group
•    SAS & Analytics Users
•    Salesforce.com Consulting Network
•    Web Analytics Strategies
•    Unica CRM/IT Professionals
•    Australian Marketing Institute (AMI)
•    Global Analytics Network (+5K analytic professionals)
•    DemandGen Specialists
•    Enterprise On-Demand Software Sales (SaaS)
•    Marketing Automation Experts
•    Database Marketers
•    B2B Conversion Optimization Network
•    Consumer Marketing (BtoC) Conversion Optimization Network
•    Aprimo Network
•    DQ Asia Pacific
•    Sydney Media Professionals
•    Digital Media Group - Australia and New Zealand
•    Salesforce.com Users in Australia & New Zealand
•    Eloqua Users
•    Optimising Customer Experience - OCE
•    Marketo Black Belts
•    Demand Generation & Marketing Automation Professionals
•    Australian Marketing Group
•    The Datarati
•    Interactive Analytics
•    International Institute of Analytics
•    Web Analytics
•    eMetrics Marketing Optimization Summit

Will Scully-Power’s Honors:

Young Hero Award - Commonwealth Bank, e-Business World Expo – (Winner)
Young Entrepreneur Award – Australian Micro Business (NSW & ACT Winner)
Young Australian of the Year Award – Career Achievement (NSW Finalist)
Young Executive of the Year – Australian Financial Review – (National Finalist)
Australia Day Ambassador – (Australia Day Council of New South Wales)

Will Scully-Power’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch