
User experience professional focused on content strategy
Greater Atlanta Area

User experience professional focused on content strategy
Greater Atlanta Area
I am a multidisciplinary user-centered design professional dedicated to creating usable experiences that provide recognizable value for end-users and stakeholders.
I enthusiastically beat the content strategy drum. The Web is, at its core, an information transfer medium, and beautiful designs that fail to take content into consideration throughout the design process will fail to deliver the best results possible.
I am skilled at team facilitation and have the leadership skills to encourage and help others exceed their own expectations.
Content strategy, user-centered design, user research, design research, ethnography, prototyping, wireframing, usability testing, graphic design, writing Web content, search engine optimization
Personal development, continuous improvement, team dynamics, team facilitation, Agile development methodologies, scrum
(Public Company; Computer Software industry)
March 2010 — Present (1 month)
(Design industry)
January 2000 — Present (10 years 3 months)
Follow user-centered design principles to create highly usable Web sites backed by effective content strategies
(Privately Held; Computer Software industry)
September 2009 — March 2010 (7 months)
Lead user-centered design process to understand users and create wireframes and interactive prototypes to communicate designs that maximize the usability of Web-based interfaces
Collaborate with technical communication team to use content strategy best practices to improve online help
(Privately Held; Computer Software industry)
January 2009 — September 2009 (9 months)
Introduced user experience design process to fifteen-year-old software company
Integrated user experience design into agile development process
Conducted ethnographic research to define personas that guided all aspects of product development
Conducted quantitative customer research using online surveys and social media
Introduced use of wireframes, prototypes and storyboards to communicate designs
Championed early usability testing of design prototypes
Designed parallel Windows and Web-based interfaces for WhatsUp Gold
Collaborated on design of mobile interface for WhatsUp Gold
Successfully transitioned usability testing from external vendor to in-house effort
Expanded user interface review process to include pluralistic walkthroughs of task scenarios
Led collaborative effort to define and document user interface style guide
(Privately Held; Computer Software industry)
February 2007 — January 2009 (2 years )
Designed, prototyped, tested, and documented user interfaces of Windows and Web‐based software
Produced end‐user and marketing collateral for WS_FTP and WhatsUp product lines, including user guides,
help systems, Web site copy, and video tutorials
Improved quality of documentation by developing document templates and Ipswitch style guide
Conducted heuristic usability reviews and usability tests of new user interfaces
Led three scrum teams in continuous process improvement as ScrumMaster
(Privately Held; 51-200 employees; Computer Software industry)
December 2003 — February 2007 (3 years 3 months)
(Privately Held; 11-50 employees; Information Technology and Services industry)
July 2001 — December 2003 (2 years 6 months)
Managed Web development projects from sales to customer acceptance
Worked with customers to clarify and define requirements, then devised and executed a project plan
Provided technical and customer support for over eighty customers
Wrote monthly column about business and Web technology for local business magazine
(Internet industry)
August 1999 — July 2001 (2 years )
Worked with a team to design, develop, and maintain Web sites for corporate customers
Designed and managed proprietary software applications including a content management system and an e‐commerce engine
Performed marketing, human resources, and customer support functions
(Internet industry)
June 1997 — August 1999 (2 years 3 months)
Led a department of five to develop Web sites for customers
Assessed customer requirements, designed solutions, and managed team during completion of the project
Delivered projects within schedule and budget constraints
(Internet industry)
January 1997 — April 1997 (4 months)
Produced working Web sites from mockups provided by designers
Created workflow process to manage development process of multiple concurrent projects
MS , Information Design and Communication , 2008 — 2011 (expected)
Bachelor of Arts , English , August 1997 — December 2002
Visual Arts, Writing 1989 — 1997
Content strategy, user-centered design, usability, search engine optimization, Web standards, graphic design, photography (digital and film), Agile development (scrum), single sourcing, prototyping
Atlanta Content Strategy
• Assistant Organizer 2009 – present
Society for Technical Communication
• Content Strategy SIG Webmaster
• Atlanta Chapter Webmaster
Usability Professionals' Association
• UX Magazine Editorial Board
Johnnyholland.org
• Dude (editor)
Member of Atlanta Content Strategy, CHI Atlanta,
Information Architecture Institute, IxDA, IEEE Professional Communication Society, Society for Technical Communication
and Usability Professionals' Association
Presented at:
• RefreshAugusta - Augusta, GA, July 2009
• STC Atlanta Chapter - Atlanta, GA, October 2009
• STC Summit - Dallas, TX, May 2010
Merit Award from STC Atlanta Chapter, 2008
Certified ScrumMaster
Certified Author-it Consultant