
Director of Product Marketing and GM of Social Games at TrialPay
San Francisco Bay Area

Director of Product Marketing and GM of Social Games at TrialPay
San Francisco Bay Area
Will O'Brien is an entrepreneur with deep technical skills and management experience. He currently runs TrialPay's social and casual games monetization business in Silicon Valley.
Will's academic background includes a computer science degree from Harvard University and an MBA from MIT Sloan. Professionally, he has built mission-critical systems, led both large and small teams through successful product life cycles, and launched his own consumer internet startup.
Will is a casual filmmaker and plays both piano and guitar.
(Privately Held; Internet industry)
March 2009 — Present (10 months)
(Non-Profit Organization Management industry)
February 2009 — Present (11 months)
Music For Minors is a 30-year-old non-profit organization that provides music education for over 7000 children in the San Francisco Bay Area, picking up where school budgets leave off.
(Internet industry)
January 2008 — Present (2 years )
• Launched company and bootstrapped development of first public site, His Catalog (hiscatalog.com)
• Earned position at Highland Capital Partners in their Summer Entrepreneurship Program in Silicon Valley
• Recruited team and advisors, established partnerships and developed business plan for lead-generation platform
• Profiled in BusinessWeek, Fortune Small Business, and the TechCrunch50 DemoPit
(Educational Institution; Higher Education industry)
August 2006 — June 2008 (1 year 11 months)
• Selected into inaugural Entrepreneurship & Innovation Program
• Founded consumer Internet startup, His Catalog
(Privately Held; 11-50 employees; Wireless industry)
October 2007 — February 2008 (5 months)
Produced international market expansion strategy and venture fundraising proposition for early stage wireless CEO
(Privately Held; 51-200 employees; Online Media industry)
October 2007 — December 2007 (3 months)
Developed pricing model and built strategic positioning for newly-released product Brightcove Show
(Public Company; MER; Financial Services industry)
June 2007 — September 2007 (4 months)
• Led investment case for an IPO pitch of a high-growth Internet company. Built target list and investment theses for European
• Internet firms with high potential for IPO or trade sale, leveraging prior background knowledge in the US Internet and Venture Capital space.
• Developed valuation model for a UK power plant, working with commodities traders to forecast future power curves
(Privately Held; Computer Software industry)
2002 — 2006 (4 years )
• Premier business analysis and technology consulting firm delivering solutions for financial services organizations.
• Managed large teams with multi-million dollar budgets to build real-time trading and portfolio management platforms in San Francisco, New York, and London.
• Launched first client engagement for Random Walk in London leading to $15M in follow-on business
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
2001 — 2001 (less than a year)
Designed and implemented advanced user services for UltimateTV
(Public Company; 201-500 employees; PCLN; Internet industry)
2000 — 2000 (less than a year)
Developed B2B corporate business model and analyzed industry data to expedite launch of B2B product line
(Privately Held; 51-200 employees; E-Learning industry)
1999 — 1999 (less than a year)
Prototyped emerging media technologies and contributed to strategy at a startup eLearning company
MBA , Entrepreurship & Innovation , 2006 — 2008
• Selected into inaugural Entrepreneurship & Innovation Program
• Conceived and coached members of Elevator Pitch Forum (50 participants in 2006)
• Built business plans, teams, and prototypes for three startup ideas while at MIT Sloan
BA, Cum Laude , Computer Science
• Teaching Fellow for Computer Science
• Captain of Men's Ultimate Frisbee team