William Winans

Current

• Director, e-Business and Knowledge Management at Swagelok
• Team Lead, Web Architect - Progressive Commercial Auto at Progressive Insurance
• Part-time Instructor, Consultant at Ursuline College

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Past

• Manager, Interactive Marketing at University Hospitals Health System
• Creative Developer of Marketing Technologies at Rainbow Babies & Children’s Hospital
• Principle at WJW Media

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Education

• Pennsylvania State University
• Cleveland Institute of Art

Recommended

5 people have recommended William

Connections

113 connections

Industry

Internet

Websites

• My Website
• My Company
• My Portfolio

William Winans’s Summary

Interactive technology/marketing professional with 10+ years experience managing e-business/marketing solutions in such diverse environments as Insurance, Health Care to Broadcast Television. Track record of success leading large-scale projects in such sectors as Higher Education, Manufacturing, Real Estate and Governmental Agencies:

William Winans’s Specialties:

• Develop Enterprise-level Online Channel Strategies
• Develop Conversion Measurement of Internet Channel
• Expand partnership between Off-Line and Online Marketing
• Foster Relationships of Internal Business Sponsors/Client
• Position SEO/SEM e-Marketing Solutions
• Boost the Use of New Media in Product Marketing: Rich Media Technology
• Manage Resources / Vendors/ Budget Planning

William Winans’s Experience

• Director, e-Business and Knowledge Management

  Swagelok

  (Privately Held; 1001-5000 employees; Mechanical or Industrial Engineering industry)

  June 2008 — Present (5 months)

• Team Lead, Web Architect - Progressive Commercial Auto

  Progressive Insurance

  (Public Company; 10,001 or more employees; PGR; Insurance industry)

  March 2007 — Present (1 year 8 months)

  Responsible for managing the design, development and measurement of online channel product marketing for Commercial Vehicle Insurance line.
  • Provide strategic recommendations with respect to online channel marketing, customer experience and related off-line marketing projects (projects such as direct mail, sponsored events and affiliate relationships). Manage the design, development and elevation of projects related to the http://www.progressivecommercial.com domain.
  • Integrate corporate branding and Progressive customer acquisition to ensure alignment of the commercial product line with branding and customer mission.
  • Provide business requirements to IT for project development and identify opportunities for integration of new technology.
  • Develop department process improvement, knowledge sharing and internal product awareness.
  • Champion emergent internet/interactive technologies to keep the Progressive product and brand an industry leader.

• Part-time Instructor, Consultant

  Ursuline College

  (Non-Profit; 51-200 employees; Higher Education industry)

  2007 — Present (1 year)

  Interior Design Department
  Teaching 4th year course: E-portfolio Preparation.
  
  Students learn hands-on about using emergent technologies in presenting their 2 and 3 dimensional portfolio in digital/interactive format. Emphasis is placed on software competency and overall visual impact with regard to prospective employers.

• Manager, Interactive Marketing

  University Hospitals Health System

  (Non-Profit; 10,001 or more employees; Hospital & Health Care industry)

  January 2006 — March 2007 (1 year 3 months)

  Received promotion in January from Rainbow Hospital to healthcare system level. Responsible for managing the Organization brand strategy in respect to building web presence for medical service lines. Set and manage internal expectations for interactive projects and programs. Supervise creative, strategic and technical development of current and new interactive initiatives.

• Creative Developer of Marketing Technologies

  Rainbow Babies & Children’s Hospital

  (Non-Profit; 1001-5000 employees; Hospital & Health Care industry)

  April 2004 — December 2006 (2 years 9 months)

  Responsible for the overall strategic direction, general operation, branding, and marketing of the Rainbow Babies and Children’s website: www.rainbowbabies.org.
  
  Responsible for the development and operation of The Rainbow Channel, a hospital-wide closed circuit television for pediatric patients and families. The Rainbow Channel provides education and entertainment alternatives to commercial television.

• Principle

  WJW Media

  (Internet industry)

  May 1997 — April 2004 (7 years)

  Interactive Technology/Design Firm.
  - Consulted clients on broad web branding strategies and e-marketing/direct marketing campaigns.
  -Advised clients on the implementation of business intelligence/marketing technologies.
  - Supervised Interactive media projects including kiosk design, CD-ROM and DVD Production.
  - Directed the production of 3D architectural renderings, game design and commercial animation.

William Winans’s Education

• Pennsylvania State University

  Film Directing (MFA Program) 1987 — 1988

  Activities and Societies:

  Teaching Assistantship - School of Communications
  Full Scholarship and Stipend

• Cleveland Institute of Art

  1981 — 1986

Additional Information

William Winans’s Websites:

• My Website
• My Company
• My Portfolio

William Winans’s Interests:

Interactive Marketing Strategy, Business Process Modeling, User Interface Design, Distant Learning, Technology for Hospitalized Children, 3D Visualization: animation - design - architecture. Lived in Italy - fluent in Italian

William Winans’s Groups:

Overlook Park

•    eOffice
•    Solacria Association
•    Executive Suite
•    Fortune100 Coaches Network - F1CN
•    Web Standards Design + Development
•    Linked Cleveland

William Winans’s Honors:

Forum on Interactive Television in Healthcare - Children’s Hospital of Philadelphia, Philadelphia, PA. March 29, 2005 “The Rainbow Channel – Leveraging Interactive Technology for Hospitalized Children”

Overlook Park Shorts - 2003, 2004, 2006
Planned “first of its kind” lakefront film festival. Managed all aspects of the event.

National Telly Awards: Best in Category, Healthcare - 2003
10 minute DVD entitled “Touched by the Wings of Life“. This powerful documentary was the key presentation at the 20th Anniversary Celebration of the Metro Life Flight Air Transport Service Program.

William Winans’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch