
Chairman and Chief Executive Officer at Mason Media Group, LLC
Washington D.C. Metro Area

Chairman and Chief Executive Officer at Mason Media Group, LLC
Washington D.C. Metro Area
Senior digital media executive with over two decades of management, technology and creative content development leadership experience which includes: simultaneous management of multiple media operations throughout the country, multiple “turn around” success stories, mergers & acquisitions strategy, P&L responsibilities, international business development, technical facility design, build and management; and building top performing digital media organizations.
Growing Companies
Mergers and Acquisitions
Digital Media Executive
Digital Media Content Development and Distribution
Identifying business trends and opportunities with in the digital media space
Management of Broadcast Television series and specials
Executive producing live and taped series and specials
Development and execution of business plans for start up companies, acquisitions, new locations, products and services
Management of P&L
Sales and Marketing
(Privately Held; Marketing and Advertising industry)
January 2008 — Present (1 year 7 months)
FaceTime is a full-service marketing agency with expertise in interactive, outdoor, direct, events, image advertising and marketing that produce quantifiable results that improve a client’s bottom line. In May of 2008 FaceTime acquired 18 year hold Concise Marketing Solutions in Dallas Texas a leading in Direct Marketing. FaceTime Strategy is headquartered in Washington, D.C. with a major operation in Dallas. The company plans to expand to New York, Chicago, Charlotte, Denver, Los Angeles, Atlanta and Miami via acquisitions over the next 5 years.
(Privately Held; Broadcast Media industry)
December 2005 — Present (3 years 8 months)
Founded Mason Media Group, LLC (MMG) in November 2005 as a diversified media holding company that actively invests in leading brand organizations within the communications industry. The company seeks opportunities to build maximum value, scale up companies in which it invests and provide operational guidance.
MMG has grown revenue an average of 76% since its inception.
Summary of Major Accomplishments:
• Created Broadcast Management Group, LLC in December 2005
• Created Mason Media Networks, LLC in December 2005
• Created FaceTime Strategy, LLC in January 2008
(Privately Held; Broadcast Media industry)
December 2005 — Present (3 years 8 months)
BMG provides turn-key production management services. BMG was formally known as Mason Production Services and was founded by Todd Mason. In November 2008, Max Schindler and Robert Lewis joined the company as equity partners. Rob Lewis is the President and COO and Max Schindler is the Executive Vice President. The company specializes in live events, launching broadcast series, crewing, design and building of broadcast operations, and media consulting. Broadcast Management Group is a Mason Media Group company (www.masonmediagroup.com).
(Marketing and Advertising industry)
December 2005 — Present (3 years 8 months)
MMN is a full-service,out-of-home marketing company that designs, builds, manages, produces content for digital signage networks. The company is also a creative agency that produces marketing campaigns utilizing digital signage networks, mobile truck adverting, and other innovative mobile media platforms. MMN is a wholly
owned subsidiary of Mason Media Group, LLC (www.masonmediagroup.com)
(Privately Held; Broadcast Media industry)
January 1998 — November 2005 (7 years 11 months)
Hired to turn the company around after a decade of business deterioration and was charged with improving profitability, revenue, reputation and creating the strategic vision for the company for long-term growth. During this time, the industry was undergoing major technological change which was having an adverse effect on businesses like Atlantic, plus a recession and then September 11, 2001.
Summary Major Accomplishments:
Revenue Growth
• Grew Revenue 380%, while improving profitability, cash flow and investing in technology and staff
• Directly attracted more than $10,000,000 in annual revenue
• Directly led the marketing and positioning of the company
Launched, Managed and Grew Operations
• Reorganized staff and management structure to improve work flow and efficiencies. Staff grew 84% and revenue grew 380%
• Expanded Atlantic’s operations to New York and Los Angeles, CA
• Directly led the technical design of all technical upgrades
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(Privately Held; 51-200 employees; Broadcast Media industry)
June 1996 — December 1997 (1 year 7 months)
After it had been just acquired by Speer Communications, hired to turn the company around and increase profitability, revenue, reputation and create the strategic vision for the company for long-term growth. Additionally charged with overseeing technical facilities in Washington, DC, Nashville, TN, and Atlanta, GA, along with the mobile production truck division and to leverage PVS*SPEER’s international news client base to use Speer’s digital content and distribution center in Nashville.
Summary Major Accomplishments
Revenue Growth
• Grew revenue and profitability
• Successfully managed a complete multi-million technical retrofit of the Washington facility while servicing the company’s 24/7 international news clients
• Developed and implemented a plan to better utilize the mobile truck fleet
• Opened an equipment rental operation in Atlanta, GA
(Privately Held; 51-200 employees; Broadcast Media industry)
December 1990 — June 1996 (5 years 7 months)
Summary Major Accomplishments
Revenue Growth
• Developed and implemented the strategic business plan resulting in a 600% growth in 6 years with two additional facility locations in Washington, DC, two in Richmond, VA, a joint venture in New York and LA, two facilities in Nashville and one in Baltimore.
• Led four acquisitions, including identifying the prospect, negotiating the transactions, lining up the financing, and implementing acquisition and ongoing oversight of the location
• Developed and negotiated a joint venture between Henninger and The Tribeca Film Center, resulting in one of the first non-liner equipment rental companies to feature films. Required re-training major feature film editors around the country on the new system and its benefits
Launched, Managed and Grew Operations.
•• Led the effort for successfully raising private equity.
(Privately Held; 11-50 employees; Media Production industry)
May 1988 — December 1990 (2 years 8 months)
I was sought out by an independent producer, for whom I was working on shows as a director, to help him develop his own production company. Developed the business plan, secured the equity investment, bank financing, location and negotiated the equipment purchases.
Summary Major Accomplishments
Revenue Growth
• Designed and installed start-up facility
Created New Revenue Streams
• Company was profitable within 14 months of operations.
Launched, Managed and Grew Operations
• Managed the business operations, sales, marketing and finance
• Produced and directed commercials, corporate and broadcast events
Business Admistration
To identify new industry trends, products and services within the entertainment, broadcast and communications industry and bringing them to the market. Growing companies via acquisitions, and start up operations. Finding talented people and putting them in positions to maximize their potential
• Past Board of Directors DC Economic Partnership
http://www.dcmarketingcenter.com/aboutus/board.php
• Past Board Member of the Washington DC Technology Counsel
http://www.dctech.net/
• Served as member of DC Agenda, serving on the Economic Development Committee
• Chairman of the DC Mayor’s Media Publications Industry Network Group
• Member of the DC Chamber of Commerce
• Founder/ President, Virginia Chapter of the International Teleproduction Society
• Served as Vice President, International Television Association current memeber
member DC Chamber of Commerce
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