Bill Kelly

Current

President at BioInformatics LLC providing market research and consulting to life science companies.

Past

Senior Consultant at Markowitz & McNaughton
Chief, XVIIIth Airborne Corps Intelligence Production Section at US Army Intelligence Officer
Senior Consultant at Booz, Allen & Hamilton, Inc.

Project Manager at Analytics Incorporated
Intelligence Officer at U.S. Army

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Education

The College of William and Mary

Connections

197 connections

Industry

Market Research

Websites

Bill Kelly’s Summary

Bill Kelly is President and Co-Founder of BioInformatics, LLC (www.gene2drug.com) -- a research and advisory firm leveraging a professional social network of scientists to collect and deliver market research to companies selling “the tools of science.” Since 1994, the Company has helped clients enter new markets, launch new products, conduct acquisition due diligence, monitor customer satisfaction and develop marketing strategies. In addition to life science tools companies, BioInformatics also serves other clients with an interest in the scientific market including pharmaceutical and biotechnology companies, financial institutions, information technology vendors, advertising and consulting firms, publishers, non-profit societies and government agencies. Top clients include Affymetrix, Agilent, Applied Biosystems, Beckman Coulter, Becton Dickinson, Bio-Rad, GE Healthcare Biosciences, Invitrogen, Millipore, Promega, Qiagen, Roche Applied Science, Sigma-Aldrich, and Thermo Fisher Scientific.

Bill Kelly’s Specialties:

Acquisition Due Diligence, Ad Effectiveness, Brand Differentiation, Brand Equity Assessment, Brand Evaluation, Brand Strength Analysis, Customer Loyalty, Customer Satisfaction, Customer Segmentation, eMarketing Strategy, Feature / Price Tradeoffs, Market Attractiveness, Market Estimation, Message Testing, Net Promoter Score, Pricing Strategy, Sales Channel Analysis

Bill Kelly’s Experience

President

BioInformatics LLC providing market research and consulting to life science companies.

(Privately Held; 11-50 employees; Market Research industry)

October 1994 — Present (14 years 3 months)

President and Co-Founder of BioInformatics LLC, a leading market research firm serving clients the life science industry. Bill has 25 years experience providing senior decision makers with timely and accurate information products. He has conducted hundreds of market research assignments in support of market entry, strategic positioning, marketing and product launch initiatives. Prior to founding BioInformatics, LLC, he was a Senior Consultant with Booz-Allen & Hamilton, where he assisted clients implement multi-million dollar strategic planning and information systems. Previously at Markowitz & McNaughton, he helped corporations define their requirements for competitive intelligence to deliver critical market assessments to high-level executives. Bill is also former intelligence officer with the U.S. Army, where he was awarded the Bronze Star Medal for his performance as Chief of the XVIIIth Airborne Corps Intelligence Production Section during the first Persian Gulf War.
Senior Consultant

Markowitz & McNaughton

(Privately Held; Market Research industry)

September 1991 — September 1994 (3 years 1 month)

Market Analyst -- Assisted corporate clients in identifying business opportunities by making extensive use of electronic information systems and primary source interviews. Performed detailed market research, identified trends, monitored programs and prepared reports to support strategic planning and business development activities. Conducted numerous high-level interviews with senior executives to assess market strategies and directions. Provided detailed competitor analysis and generated business proposals and presentations.
Chief, XVIIIth Airborne Corps Intelligence Production Section

US Army Intelligence Officer

(Military industry)

August 1990 — April 1991 (9 months)

Recalled to active duty for Operation Desert Shield. Awarded the Bronze Star for performance as the chief intelligence analyst for a 150,000-man organization during combat operations. Supervised daily activities of 30 officers and enlisted soldiers. Produced over 250 intelligence summaries and special assessments on Iraqi capabilities and intentions. Led the Corps' intelligence planning effort for Operation Desert Storm. Performed target analysis and nomination of enemy units for attack and responded to subordinate divisions' requests for intelligence.
Senior Consultant

Booz, Allen & Hamilton, Inc.

(Information Technology and Services industry)

October 1988 — April 1990 (1 year 7 months)

Served as senior analyst in defining user information requirements for a major national intelligence program. Developed analysis techniques and tools to ensure that analysts received the full benefit of the information system's product. Represented the client at numerous meetings to address program issues and new initiatives. Explored new concepts to improve the system and increase its usefulness.
Project Manager

Analytics Incorporated

(Information Technology and Services industry)

July 1986 — October 1988 (2 years 4 months)

Provided analytical support to a major government agency by developing innovative operational concepts, training programs and organizational analyses to improve the performance of the client's overseas operations. Performed studies and field evaluations of unique information systems and equipment to ensure that important operational requirements were fully met.
Intelligence Officer

U.S. Army

(Military industry)

July 1982 — July 1986 (4 years 1 month)

Provided tactical intelligence support to an elite airborne infantry task force by developing briefings on capabilities and intentions of potential enemies in worldwide crisis areas. Participated in numerous airborne operations during readiness exercises, alerts and overseas deployments. Served six months as Intelligence Officer assigned to international peacekeeping force in the Middle East. As Operations Officer, US Army Intelligence Center, supervised and coordinated the daily activities of 27 project officers. Served as liaison to the Army intelligence community on automation matters and coordinated computer-related actions throughout the Army. Responsible for analyzing commercial microprocessors for their potential applications in tactical intelligence analysis.