William Rock

Current

Internet Marketing Specialist at NetStandard Inc.
Founder at Fishing Tackle Forum LLC.

Past

Internet Marketing Specialist at Bankcard Central
Search Engine Marketing Specialist at Choppers Apparel
SEO at Concrete Network Inc.

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Education

Bruce Clay- SEOTOOLSET

Recommended

13 people have recommended William

Connections

251 connections

Industry

Marketing and Advertising

Websites

William Rock’s Summary

With over 10 years of industry experience William upholds the highest ethics both professionally and personally and prides himself on being a strict “white hat SEO,” which entails following the strict guidelines recommended by search engines and no SPAM-technique usage. Additionally, William’s knowledge of SEO information has made him a sought-after professional in the website development industry.

William is proud to be a Bruce Clay, Inc. Certified Internet marketing specialist. He also is an expert in VSEO and serves as the videographer for NetStandard Inc., creating business marketing-related videos for organic traffic.

In his spare time, William enjoys spending time with his family, specifically fishing with his son and daughter.

William Rock’s Specialties:

I love to promote things and dominate for converting keywords "Turning Visitors into Customers" I have fun with every industry I market for!

BECOME equal and DO one MORE!

William Rock’s Experience

Internet Marketing Specialist

NetStandard Inc.

(Privately Held; 11-50 employees; Information Technology and Services industry)

September 2007 — Present (2 years 3 months)

The core tool of a company’s exposure in today’s marketplace is the Internet. More often your customers are searching on the Internet when looking for products and services. If you would search the Internet for your company’s services, are your competitors at the top of the search results?

If Search Engine Marketing feels like uncharted territory, you’re in good company—most business owners feel lost in this arena and don’t know who to trust to get results.

Search Engine Marketing is an integrated program that encompasses various elements, including your site’s design and structure, the actual content, text links between your site and other sites, as well as paid programs such as pay-per-click campaigns.
Founder

Fishing Tackle Forum LLC.

(Marketing and Advertising industry)

October 2004 — Present (5 years 2 months)

Fishing Tackle Forum LLC. was created to help find product manufactures and expose their product to the public. This does not only helps them in product distribution but allows us fishermen a chance to fish with new products and test what we do best. We offer a service that helps promote products or services for the fishing industry.
Internet Marketing Specialist

Bankcard Central

(Privately Held; 11-50 employees; Banking industry)

April 2005 — July 2007 (2 years 4 months)

Complete internet marketing for all company sites within BCC Enterprises.
Search Engine Marketing Specialist

Choppers Apparel

(Apparel & Fashion industry)

February 2003 — April 2005 (2 years 3 months)

Start to finish with Choppers Apparel’s online store, since they were mainly generating traffic from PPC it was critical we added a plan to gain organic traffic to help with the company’s overall spending. Choppers Apparel is designed with a Yahoo Store interface and in the beginning stages was not as friendly to SEO there are a ton of limitations. When I started this project they had no listings in the organic spaces of all the major search engines, well maybe just a few but they were not conversion terms. I drew up a game plan of the targeted keywords that I found converting terms in the PPC campaigns and developed an entire site structure based on words we wanted to target and within 2-3 months we saw fascinating results and an increase in sales so we continued and added more pages and unique content to the site and now the site dominate the industry.
SEO

Concrete Network Inc.

(Architecture & Planning industry)

March 2001 — February 2003 (2 years )

This was a blast to work with, Concrete Network is a complete content oriented site based around the decorative concrete industry. When I started helping Jim Peterson out with this site and became one of his employees he was getting a large volume of traffic already. I started with the website generating around 74k of unique visitors viewing the content for 3 min. Today the site generates over 600k per month with average visitors staying for 8 -10 min as well the site can be found on any search engine for just about any keyword related to the decorative concrete industry.

Example of results: (largest searches and conversions)
interior floors – Google #4
stained concrete – Google #5
stamped concrete – Yahoo #1
Concrete Countertops – Yahoo #1
Concrete Patios – Yahoo #1

William Rock’s Education

Bruce Clay- SEOTOOLSET

Certified Analyst — Individual Analyst with SEOToolSet™ Certification

Additional Information

William Rock’s Websites:

William Rock’s Interests:

- B.A.S.S. Federation Tournament Fishing - Family Time - Search Engine Optimization - Marketing Analysis - PPC Campaign Management - E-Commerce - Internet Marketing PPC - Web Design