
Managing Director, Viewpoint West Partners LLC
San Francisco Bay Area

Managing Director, Viewpoint West Partners LLC
San Francisco Bay Area
William is Managing Director at Viewpoint West Partners LLC, a technology advisory & research company.
Previously, William was Sr Director of Media Intelligence Services for ZillionTV, where he developed the business strategy, market and product requirements for ZillionTV Media Intelligence Services, including targeted advertising intellectual property (patents).
William was the Sr Technical Product Manager / Solutions Architect for Audience Research & Measurement at TiVo, Inc. [ http://stopwatch.tivo.com] William was also the Director of Product Marketing for Zend Technologies, focusing on Zend Platform for the Enterprise.
William was Principal Product Mgr & Technologist for Mobile Charging at Openwave, managing technical requirements from conception to delivery, such as Openwave's MCI where he standardized the mobile charging interface for all Openwave mobile service offerings. William delivered the world's first true MMS Prepaid system at Vodacom using the Openwave MMSC and was responsible for the definition and deployment of OPWV's first MMSC product.
Sole or primary inventor on the following U.S. Patents:
Patent 5,978,766: Machine, method and medium for assisted selection of information from a choice space
Patent 5,644,735: Method and apparatus for providing implicit computer-implemented assistance
Patent 5,621,903: Meth and app for deducing user intent and providing computer implemented services
Patent 5,477,447: Meth and app for providing computer-implemented assistance
Patent 5,390,281: Meth and app for deducing user intent and providing computer implemented services
Patent 5,864,844: System and method for enhancing a user interface with a computer based training tool
Patent 5,721,845: Topically organized interface with realistic dialogue
Patent 5,608,624: Meth and app for processing natural language
Patent 5,625,814: Meth and app for processing natural language with a hierarchy of mapping routines
Viewpoint West Partners provides deep technical consulting services, including technical assessment, application and product requirements analysis, and other related services in the online consumer data services area.
(Privately Held; 1-10 employees; Management Consulting industry)
2004 — Present (5 years )
Viewpoint West Partners provides investment services, including technical assessment, application and product requirements analysis, and other related services in the consumer online services markets. William's focus is on high quality end-to-end online service delivery, especially audience measurement, user experience and adoption.
(Marketing and Advertising industry)
2008 — 2009 (1 year )
Senior Director, Media Intelligence Services at ZillionTV (www.zilliontv.tv)
Responsible for ZillionTV Insights, a revolutionary audience research & measurement (ARM) service and research platform.
William developed the business strategy, market and product requirements for ZillionTV Media Intelligence Services. The initial offering was ZillionTV Insights, a research service utilizing ZillionTV usage data, Nielsen Claritas Consumerpoint, and Nielsen professional services to provide in-depth market, media, and consumer intelligence analytics for major media agencies and brands such as Starcom, WPP, OMD, Miller Coors, Sony, VISA.
(Entertainment industry)
2008 — 2008 (less than a year)
ZillionTV is television that’s always on, with endless opportunities for viewers to truly enjoy entertainment on their terms.
Imagine, for a moment, that all TV viewers could collectively make the rules for a day. What would they change? They would want “on demand” to actually mean what it says, and make their favorite programs available to them immediately. They would insist on more options for finding new shows, and the ability to personalize their viewing experience. They would ask for less advertising, and the ability to watch ads most relevant to their interests and that they themselves pick. And finally, they’d like the choice of paying absolutely nothing to watch any program.
Responsible for ZillionTV Intelligence Platform:
Architecture for Personalization, Recommendation, Search Relevance
Intelligent Addressable Advertising with Custom Segmentation Targeting
Media Intelligence Reporting and Analytics
(Public Company; 201-500 employees; TIVO; Consumer Services industry)
2007 — 2008 (1 year )
Sr Technical Product Mgr / Solutions Architect, Audience Research & Measurement
See http://stopwatch.tivo.com
Responsible for Data Warehouse Architecture, ETL (Extract, Transform, Load) tools, and Business Intelligence Portal Architecture.
TiVo's audience measurement analysis is based on aggregated data from a sample of anonymous households with the acclaimed TiVo® service. TiVo viewership information gauges the interest in programming content by measuring the percentage of the TiVo audience watching in "play" speed.
The TiVo Audience Research & Measurement unit data are derived from a daily, random, anonymous, stratified sample of TiVo units — from which the second-by-second "clickstream" of behavior and viewership is collected and assessed. The TiVo reports break down key data for: Total Viewing, Live Viewing, Timeshifted Viewing, Program Ratings, Commercial Ratings and a Commercial Viewership Index.
(Privately Held; 51-200 employees; Computer Software industry)
2006 — 2007 (1 year )
Zend Technologies is the PHP company, focused on core PHP technology and services for PHP application development and deployment.
Reporting to the Chief Marketing Officer (CMO). Responsible for technical product marketing, outbound programs, strategic partnerships, and sales support for strategic customer engagements. Recently launched the ZendBox program, a Hosted Dedicated Server for PHP 5 Applications. See http://www.zendbox.com
(Public Company; 1001-5000 employees; OPWV; Telecommunications industry)
2001 — 2004 (3 years )
Extensive customer experience managing technical reqs, from conception to delivery. Product line is OPWV's MCI (Mobile Charging Interface) which standardized the common mobile charging interface for all current and future mobile service offerings. Also defined the Mobile Charging Architecture for Openwave's next generation of service mgt platform, which will address the requirements of large global service operators.
Previously to Mobile Charging, was responsible for the successful delivery of the first true MMS Prepaid system at Vodacom (a Vodafone Property) using the Openwave MMSC. Also, was responsible for the definition and deployment of Openwave's first MMSC product.
Significant experience with extensive technical customer requirements regarding mobile data services, especially charging, multimedia messaging and entertainment applications. Repeatedly performed extensive technical and business analysis on potential partners and acquisitions.
(Privately Held; 11-50 employees; Internet industry)
2001 — 2001 (less than a year)
• Reporting to the CEO. Responsible for strategic technical direction, product engineering and service operations. The Ditto Multimedia Search Web Services Technology was focused on providing multimedia internet search engine capability (images, audio, video) to portals and intranet (enterprise) sites via web services interface.
• Performed technical due diligence on numerous potential technology acquisitions and partnerships.
• Consolidated core intellectual property of the company during critical period of asset sales. Provided management with technical guidance regarding the future disposition of the company.
(Privately Held; 51-200 employees; Internet industry)
2000 — 2001 (1 year )
• Reporting to Vice President of Portal Solutions, Responsible for technical architecture and product development of portal solutions incorporating Inxight linguistic technology such as the MailFriday service, a scalable intelligent messaging service which automatically categorizes, annotates and summarizes messages built using a Java-based platform (EJB, JSP, JMS, Message-driven Beans, XML Services Interface).
• Responsible for multi-million dollar product development budget, staffing, overall service architecture, technology development and strategic partnerships.
(Public Company; 501-1000 employees; ATHM; Internet industry)
1996 — 1999 (3 years )
• Managed a team of managers responsible for mission critical customer-facing services such as Email, News, Interactive Advertising, Webspace (subscriber home pages), and Server-side applications for the Advanced Set Top Box Project. Responsible for hiring, budgets, infrastructure planning and crisis management.
• Directed the Email Conversion Team during a complete overhaul of the @Home Network’s Email System.
• Lead the Usage Data and Analysis team in the architecture, development, deployment and operation of the Seymour System, a large-scale distributed customer usage data system.
• Directed the development and deployment of Adele, a distributed interactive advertising system.
• Hired and developed the Set Top Box server development group.
(Privately Held; 201-500 employees; Online Media industry)
1994 — 1996 (2 years )
Senior Research Scientist / Senior Software Engineer - Online Technology Group
• Developed User Registration and Discussion Forums for Outside Online and the Automated Event Guide system for Ticketmaster Online.
• Developed Weasel Stats, a comprehensive web server analysis tool used to determine usage patterns for future personalization and to do auditing of web server resource utilization.
Senior Research Scientist - Broadband Applications & Technologies
• Developed Dwarf Nebula, a architecture for combining explicit user preferences with implicit user behavior in order to provide user personalization and assistance in large choice spaces.
• Developed Starwave TV, a test bed for the Dwarf Nebula Architecture using passive and active usage patterns inherent in User Interfaces for “Push Technology.”
• Developed Little Friends, based on the Dwarf Nebula Architecture, which explored interaction styles and presentation techniques for combining information and entertainment.
(Public Company; 5001-10,000 employees; AAPL; Consumer Electronics industry)
1988 — 1994 (6 years )
Sr Research Scientist - Personal Interactive Electronics Division - Newton Toolbox Group
• Invented and implemented DarkStar, an architecture and platform for Intelligent Assistance on PDA-type devices. This technology shipped in the form of Newton’s Intelligent Assistant 1.0
Research Scientist - Advanced Technology Group
• Designed and implemented CrossTalk, a Componentized Scripting Language that could dynamically extend its vocabulary.
• Designed and implemented a Componentized Simulation Engine for Alan Kay’s MacPal project, a hand-held computer for kids.
• Designed and implemented E.T., a desktop agent controllable over the phone using speech recognition and speech synthesis.
• Invented and implemented Roger, a conversational knowledge-based agent capable of dealing with routine office tasks such as scheduling, faxing documents, making phone calls, etc.
MS Computer Science , Computer Science, Electrical Engineering, Sociology, Neural Science, Psychology
Semantic Web Applications, Machine Learning, Recommendation Systems, Personalization, Audience Research and Measurement, Hadoop, Lucene, SOLR, Nutch, Intelligent Search, R System, Drupal, Ubuntu, Cloud Computing, Amazon Cloud Services, PHP, Digital Media, Rich Internet Applications, Facebook API, iPhone Apps, Andriod Apps, Fine Art Filmmaking, Fine Art Photography, Community Art Projects, New Media Publishing, Comedy, Songwriting, Guitars, Golf, Wine Women & Song
AlwaysOn Network, Churchill Club, Computer History Museum, Community School of Music and Arts (Finn Center), Pacific Art League (Palo Alto), Center For Photographic Art (Carmel California)
Sole or primary inventor on the following U.S. Patents:
U.S. Patent 5,978,766: Machine, method and medium for assisted selection of information from a choice space
U.S. Patent 5,644,735: Method and apparatus for providing implicit computer-implemented assistance
U.S. Patent 5,621,903: Meth and app for deducing user intent and providing computer implemented services
U.S. Patent 5,477,447: Meth and app for providing computer-implemented assistance
U.S. Patent 5,390,281: Meth and app for deducing user intent and providing computer implemented services
U.S. Patent 5,864,844: System and method for enhancing a user interface with a computer based training tool
U.S. Patent 5,721,845: Topically organized interface with realistic dialogue
U.S. Patent 5,608,624: Meth and app for processing natural language
U.S. Patent 5,625,814: Meth and app for processing natural language with a hierarchy of mapping routines