William Flaiz

GM, Global Solutions at Razorfish

Greater Philadelphia Area

Current
  • GM, Global Solutions at Razorfish
  • VP, Search Engine Optimization & Web Analytics at Razorfish (formerly Avenue A | Razorfish)
Past

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5 more...

Education
  • Drexel University
  • Drexel University
Recommended
William has 14 recommendations 14 people have recommended William
Connections
462 connections
Industry
Marketing and Advertising
Websites

William Flaiz’s Summary

I am an online marketing specialist with experience managing technology, analytics, creative and search engine optimization. In my career I have established and/or built specialized departments in each of these disciplines. I have had responsibilitiy for the hiring and development of talent as well as bottom line P&L responsibility for the organization . I have an interest in identifying new and unique opportunities and leading a business unit to realize its full potential.

William Flaiz’s Specialties:

web development, online advertising, search engine optimization, web analytics, management, business development and creation, resource planning, operations, employee development

William Flaiz’s Experience

  • GM, Global Solutions

    Razorfish

    (Public Company; MSFT; Marketing and Advertising industry)

    January 2009 — Present (7 months)

    Manage the Email, Business Intelligence, Site Optimization and Search Engine Optimization global practices.

  • VP, Search Engine Optimization & Web Analytics

    Razorfish (formerly Avenue A | Razorfish)

    (Marketing and Advertising industry)

    June 2006 — Present (3 years 2 months)

    Responsible for managing agency global solution servicing 12 domestic offices and 5 global offices.
    Responsible for the P&L, budget, and forecasts of multi-million dollar global business.
    Doubled the size of revenues and income over the last 2 years.
    Manage a staff of 42 search engine specialists including analysts, strategists, business development, client services and engineers.
    Started the Web Analytics practice for Avenue A | Razorfish in March 2007 and have met annual revenue goal in first 3 months.
    Judge for eHealthcare Leadership Awards in 2007.

  • VP, Operations

    Avenue A | Razorfish

    (Public Company; 501-1000 employees; AQNT; Marketing and Advertising industry)

    January 2006 — June 2006 (6 months)

    Managed Philadelphia office financials including budgeting, forecasting and reporting while maintaing responsibility for Experience Design Group.
    Assumed senior level agency management position responsible for director-level direct reports.
    Responsible for overseeing facility management including major office renovations.

  • VP, Design & Development

    Avenue A | Razorfish

    (Public Company; 501-1000 employees; AQNT; Marketing and Advertising industry)

    July 2003 — January 2006 (2 years 7 months)

    aQuantive purchased Razorfish in late 2004 and merged Avenue A and Razorfish into Avenue A | Razorfish. i-FRONTIER changed its name at this time to become Avenue A | Razorfish.

    Developed vision and structure for Experience Design Group which was the combination of creative, user experience, technology and project management.
    Managed the operations, budgets, and P&L for Experience Design Group.
    Managed the functional aspects of delivery management for the Experience Design Group.
    Coached, mentored and developed the career paths for all disciplines in Experience Design Group.
    Continued to grow revenue for the department by an additional 200%, making it over 1/3 of agency revenue
    Judge for eHealthcare Leadership Awards in 2004, 2005, and 2006.

  • Director of Web Development

    i-FRONTIER

    (Public Company; 201-500 employees; AQNT; Marketing and Advertising industry)

    October 2002 — July 2003 (10 months)

    i-FRONTIER was aquired by Avenue A corporate in October of 2002. Avenue A Corporate was later renamed aQuantive.

    Established web development capability and department within the Philadelphia office.
    Developed project management, technology and quality assurance disciplines growing department 400%.
    Drove business growth of web development services doubling revenue.
    Led new business development efforts for all agency services.
    Member of agency management team.

  • Manager of Web Development

    i-FRONTIER

    (Privately Held; 51-200 employees; Marketing and Advertising industry)

    February 2002 — October 2002 (9 months)

  • Program Manager

    Medical Broadcasting Company

    (Privately Held; 51-200 employees; Marketing and Advertising industry)

    February 2000 — February 2002 (2 years 1 month)

    Develop and manage all strategy, design and production schedules, projections and budgets for Interactive development projects and consulting engagements for Pharmaceutical clients.
    Manage resource teams of 12 or more across creative, editorial and development disciplines to ensure successful delivery of the Web site projects and internet integration consulting engagements.
    Developed, tested and implemented internet and intranet development methodology.
    Developed and implemented Project Manager development program while managing team of six Project Managers.
    Develop annual account plans for the client internet media strategy on the corporate and brand levels.
    Interview, evaluate and negotiate vendor and contractor contracts.
    Clients include Wyeth-Ayerst, American Home Products, Novartis, Vistakon and LifeScan brands of Johnson & Johnson, Aricept, Diflucan and Zoloft brands of Pfizer, Inc., and Avandia and Hycamtin brands of GlaxoSmithKline.

  • Superintendent

    ACE USA

    (Public Company; 5001-10,000 employees; Insurance industry)

    March 1998 — February 2000 (2 years)

    Led requirements gathering efforts for several database projects, intranet site designs, and client reporting applications.
    Managed the integration of claims handling and reporting systems upon merger of ACE USA and CIGNA Property & Casualty.
    Project Manager for the strategic vision, redesign, development and implementation of corporate website and subsidiary sites.
    Cultivated support for and received input from Senior Vice President of Field Operations regarding projects to integrate technology into the claim process.

  • Project Manager/Business Analyst

    CIGNA Group Insurance

    (Public Company; 10,001 or more employees; Insurance industry)

    February 1996 — March 1998 (2 years 2 months)

    Business project leader for the development and deployment of claims management system.
    Trained and supported field and home office in the use of data reporting facilities and in development of new reporting tools to fulfill Claims, Financial and Underwriting needs.
    Re-engineered overpayment collection process and Social Security Disability Insurance benefits process, project managed implementation.

  • Claims Representative

    CIGNA Property & Casualty

    (Public Company; 5001-10,000 employees; Insurance industry)

    June 1994 — February 1996 (1 year 9 months)

    Analyzed general liability insurance policies to determine coverage applicability.
    Managed claims and litigation arising out of environmental pollution and superfund sites throughout the United States.

William Flaiz’s Education

  • Drexel University

    MSIS , Information Systems , 1996 — 1998

  • Drexel University

    BS , Accounting/Finance/Ecomonics , 1989 — 1994

    Activities and Societies:
    Member of Theta Chi Fraternity, Drexel University Rugby Team

Additional Information

William Flaiz’s Websites:

William Flaiz’s Interests:

organizational development, strategic business planning, advertsining creative, technology, web development, online advertising, search engine optimization, usability research, adventure racing, running, biking

William Flaiz’s Groups:

Philadelphia Advertising Club
Search Engine Marketing Professionals Organization (SEMPO)
Writer for Search Engine Watch Outsourced column
Web Analytics Association

  •    LinkedSEO
  •    Web Analytics Professionals (+5000 web analytics members) Join now!
  •    SearchEngineWatch.com Forums
  •    Web & Marketing Analytics Group - IQ Workforce
  •    Web Analytics Wednesday NYC

William Flaiz’s Honors:

Judge for eHealthcare Leadership Awards 2003 to 2007

William Flaiz’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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