Interactive Marketing Professional
Greater Los Angeles Area
- Past
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- Senior Director, Interactive Marketing Strategy at Temel, Inc
- Director, Online Marketing at Kantar Group (WPP)
- eCommerce Manager at Insight Research Corporation
- Recruiting and Online Media Consultant at Department of Defense
- Education
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- Kutztown University of Pennsylvania
- Recommended
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9 people have recommended William - Connections
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136
connections
- Industry
- Online Media
- Websites
William Fernandez’s Summary
Hi. I’m William Fernandez, a results-driven, interactive marketing professional with a proven track-record of developing internet marketing strategies, identifying emerging opportunities and leading global web projects to drive revenue and exceed ROI projections.
I'm currently working with Wingman Media, a retail advertising agency, while I continue to develop my network of useful web-based tools, platforms and communities. If you're interested in learning more about my current ventures, feel free to drop me a line.
I enjoy leading strategic planning, brainstorming, and discovery sessions, as well as designing and executing complete interactive marketing programs for a wide range of industry verticals. Flexible, resourceful and well-connected in the interactive space, I integrate seamlessly with agencies, start-ups and established brand teams.
William Fernandez’s Specialties:
Search Engine Marketing Strategy, Mobile Marketing, Social Media Strategy, Grassroots Campaigns, Web Development, Affiliate Marketing, Internet Marketing Team Development , eCRM Strategy Design
William Fernandez’s Experience
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Senior Director, Interactive Marketing Strategy
Temel, Inc
(Privately Held; Internet industry)
December 2005 — August 2008 (2 years 9 months)
Spearheaded the introduction of an online marketing department within a full service interactive design and branding agency.
Developed and executed paid search, online advertising, email marketing and social media strategies for high-profile clients, allocating large ($5 million +) annual search and online advertising media budgets from a variety of industries and verticals. -
Director, Online Marketing
Kantar Group (WPP)
(Public Company; Market Research industry)
September 2004 — December 2005 (1 year 4 months)
Lead global cross-functional teams throughout North America, Europe, and Australia in promoting Internet-driven research techniques, developing new business and optimizing product positioning.
Managed and allocated a $4.7 million budget to market proprietary technology, exclusive web marketing partnerships and net-enabled panels used to fuel actionable market research. -
eCommerce Manager
Insight Research Corporation
(Privately Held; 11-50 employees; Telecommunications industry)
October 2002 — September 2004 (2 years)
Conceptualized and oversaw implementation of traffic-generating activities, within an organization specializing in market research reports for Fortune 500 telecommunication companies.
Orchestrated efforts to reposition and re-price products, through development of client surveys, and analysis of key factors in lost sales. -
Recruiting and Online Media Consultant
Department of Defense
(Government Agency; 10,001 or more employees; Defense & Space industry)
August 1999 — October 2002 (3 years 3 months)
Researched, developed and implemented web-based regional recruiting programs used for both exposure and information gathering.
William Fernandez’s Education
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Kutztown University of Pennsylvania
Bachelors of Science , Marketing, Psychology
- Activities and Societies:
- Honors Program, President - Students in Free Enterprise, Vice President -American Marketing Association
Additional Information
William Fernandez’s Websites:
William Fernandez’s Interests:
photography, travel, cuisine, new technology, the interweb, unique music, new experiences
William Fernandez’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
