Planner at Lowe London
London, United Kingdom
- Current
-
- Planner at Lowe London
- Connections
-
178
connections
- Industry
- Marketing and Advertising
- Websites
Will Humphrey’s Summary
Currently I'm a planner at Lowe London, working across a variety of the agency's brands.
Since birth, I've been in and around the communications business - having a father who was an account handler meant that my earliest memories were of what good advertising should look like, and how clever thinking can shape public perception of a product or service.
During my time at University, I enjoyed the challenge of thinking and writing analytically, and as such, becoming a planner seemed to fit these skills.
I believe that the 'top down' communications model of the past is essentially flawed; that consumers have more power today than every before, and as such, should be treated with tremendous respect. Regardless of the channel used, each communications message conveyed should be tailored to the specific audience, and take nothing for granted.
Indeed, professionally my goal is simple; to help create and shape great, forward thinking work.
Finally, i'm also very interested in helping and encouraging junior people to join the advertising and communications sphere. My other blog, Ad Grads, attempts to do this.
Will Humphrey’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
